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What’s a trick for appearing more credible?

Eric Barker
February 1, 2012

Don’t use round numbers. $524.66 sounds more sincere than $500. 1 hour and 13 minutes sounds more legit than 1 hour.

Via Harvard Business Review:

Consumers are more likely to believe that a company or product will deliver on its promise when the promise is conveyed in fine-grained rather than coarse units, the researchers say.

A beard can help too.

TheRedArchive is an archive of Red Pill content, including various subreddits and blogs. This post has been archived from the blog bakadesuyo.

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Post Information
Title What’s a trick for appearing more credible?
Author Eric Barker
Date February 1, 2012 7:20 PM UTC (12 years ago)
Blog bakadesuyo
Archive Link https://theredarchive.com/blog/bakadesuyo/whats-a-trick-for-appearing-more-credible.14707
https://theredarchive.com/blog/14707
Original Link https://www.bakadesuyo.com/2012/02/whats-a-trick-for-appearing-more-credible/
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