Looks like there’s a persuasive edge for telling people what they stand to gain versus what they might lose:
Greater fear arousal is associated with greater engagement with persuasive messages, and negative information and events are more potent than their positive counterparts. Hence loss-framed persuasive appeals, which emphasize the undesirable outcomes of noncompliance with the communicator’s recommendations, should elicit greater message processing than do gain-framed appeals, which emphasize the desirable outcomes of compliance. But a meta-analytic review (based on 42 effect sizes, NÂ =Â 6,378) finds that gain-framed messages engender slightly but significantly greater message engagement than do loss-framed messages. This effect is apparently not a result of whether the appeals refer to obtaining or averting negative (e.g., âskin cancerâ) rather than positive (e.g., âattractive skinâ) outcomes.
Source: “Do Loss-Framed Persuasive Messages Engender Greater Message Processing Than Do Gain-Framed Messages? A Meta-Analytic Review” from Communication Studies, Volume 59, Issue 1, 2008
TheRedArchive is an archive of Red Pill content, including various subreddits and blogs. This post has been archived from the blog bakadesuyo.
Title | Which is more persuasive: scaring someone or encouraging them? |
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Author | Eric Barker |
Date | November 12, 2011 8:48 PM UTC (12 years ago) |
Blog | bakadesuyo |
Archive Link |
https://theredarchive.com/blog/bakadesuyo/which-is-more-persuasive-scaring-someone-or.15056 https://theredarchive.com/blog/15056 |
Original Link | https://www.bakadesuyo.com/2011/11/which-is-more-persuasive-scaring-someone-or-e/ |
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