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What trick can you use to resist a convincing sales pitch?

Eric Barker
September 28, 2011

Time Magazine has a science-based answer:

In a new study published in the Journal of Consumer Research, a team of experts found that thinking about money can short-circuit a salespersonâs attempt to lure you into a purchase. Researchers conducted experiments in which subjects were coaxed in low-key ways to think about money, either viewing images of money on a computer screen saver, or asking them to formulate sentences that had to do with money.

The researchers theorize that being reminded of money makes people more aware of their autonomy. Subjects who had been exposed to money were less receptive to people who were in an âauthorityâ position and could influence their decisions. In a shopperâs case, that authority is the salesperson whoâs telling you that you should buy something.

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Post Information
Title What trick can you use to resist a convincing sales pitch?
Author Eric Barker
Date September 28, 2011 5:43 PM UTC (12 years ago)
Blog bakadesuyo
Archive Link https://theredarchive.com/blog/bakadesuyo/what-trick-can-you-use-to-resist-a-convincing.15237
https://theredarchive.com/blog/15237
Original Link https://www.bakadesuyo.com/2011/09/what-trick-can-you-use-to-resist-a-convincing/
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