TheRedArchive

~ archived since 2018 ~

What type of movies are people most racially biased about?

Eric Barker
April 24, 2011

4501604272_5fe81b978d.jpg

Photo credit

Movie producers are often reluctant to cast more than a few minority actors in otherwise race-neutral movies for fear that the White audience will largely avoid such films. Two experiments were conducted to test the idea that the racial makeup of a cast could influence White audiences’ selective exposure to movies. Results revealed that actors’ race does influence selective exposure in certain contexts. For nonromantic movies, participants’ racial attitudes moderated the relationship between race and selective exposure. For romantic movies, regardless of racial attitudes, White participants showed significantly less interest in seeing movies with mostly Black casts than in seeing movies with mostly White casts. These findings are discussed in light of both social identity theory and social cognitive theory.

Source: “The Role of Actors’ Race in White Audiences’ Selective Exposure to Movies” from Journal of Communication, Volume 61, Issue 2, pages 369–385, April 2011

You should follow me on Facebook here. I’ve started posting extra content on that page. Don’t miss out; go here and hit the “Like” button.

You can also subscribe via RSS, Twitter, or email.  Check out the site’s most popular posts of all time.

Related Posts:

Does racism affect teamwork in the NBA?

Are baseball umpires racist?

Are anti-Semites more or less accurate at telling if someone is Jewish?


Tags:
Posted In:
Written By: Eric Barker

Post Details

TheRedArchive is an archive of Red Pill content, including various subreddits and blogs. This post has been archived from the blog bakadesuyo.

bakadesuyo archive

Download the post

Want to save the post for offline use on your device? Choose one of the download options below:

Post Information
Title What type of movies are people most racially biased about?
Author Eric Barker
Date April 24, 2011 4:45 PM UTC (12 years ago)
Blog bakadesuyo
Archive Link https://theredarchive.com/blog/bakadesuyo/what-type-of-movies-are-people-most-racially.15907
https://theredarchive.com/blog/15907
Original Link https://www.bakadesuyo.com/2011/04/what-type-of-movies-are-people-most-racially/
You can kill a man, but you can't kill an idea.

© TheRedArchive 2024. All rights reserved.
created by /u/dream-hunter