People purchase generic products in an attempt to reduce costs. In this article, we showed that using generic products primes a devalued sense of self-worth manifested by increasing the likelihood of lower self-evaluations. In Experiment 1, participants were randomly assigned to use generic or genuine computer peripherals to make personal vitas for an upcoming recruitment orientation. Those using generic peripherals expected to earn a lower salary per month than the participants using original peripherals. Experiment 2 showed that the effect of using generic accessories extended to the context of interpersonal relations, influencing how participants thought others judged them in a get-acquainted task. Experiment 2 further demonstrated that the feelings of devalued self-worth primed by using compatible mobile-phone batteries mediated the effect of generic products on self-estimated attractiveness. Together these findings suggested that, even incidentally used cheaper, generic products may prime people for a lowered sense of self-worth, which would then produce disadvantageous self-evaluations.
Source: “Genuineness matters: Using cheaper, generic products induces detrimental self-evaluations” from Journal of Experimental Social Psychology
TheRedArchive is an archive of Red Pill content, including various subreddits and blogs. This post has been archived from the blog bakadesuyo.
Title | Can buying generic products reduce your self-esteem? |
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Author | Eric Barker |
Date | January 31, 2011 1:07 PM UTC (13 years ago) |
Blog | bakadesuyo |
Archive Link |
https://theredarchive.com/blog/bakadesuyo/can-buying-generic-products-reduce-your-self.16236 https://theredarchive.com/blog/16236 |
Original Link | https://www.bakadesuyo.com/2011/01/can-buying-generic-products-reduce-your-self/ |
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