TheRedArchive

~ archived since 2018 ~

Can Thanksgiving dinner make you less impulsive?

Eric Barker
November 22, 2010

Follow    bakadesuyo on Twitter

2050156234_59f041935a.jpg

Consumers’ impulsive choices have traditionally been attributed either to contextual factors, such as product attributes and store environment, or to individual personality traits. In this article, the authors find that type of food consumed can also influence impulsive choice. Specifically, food that enhances the levels of the neurotransmitter serotonin can reduce impulsive choice. To test the hypotheses on the influence of serotonin on postconsumption impulsive choice, the authors collected data on the eve of Thanksgiving. The occasion of Thanksgiving dinner provides a naturalistic setting in which people consume a tryptophan-rich meal (tryptophan is a precursor to serotonin). The authors replicate these findings and obtain converging evidence in a lab setting in which they give some participants a tryptophan-rich beverage and observe their postconsumption impulsive choices.

Source: “We Are What We Consume: The Influence of Food Consumption on Impulsive Choice” from Journal of Marketing Research

Follow me on FacebookTwitter or RSS.

Related Posts:

The behavioral economics of Thanksgiving

Who’s gotten fatter: American men or American turkeys?

If you pig out at Thanksgiving are you less likely to impulse buy on Black Friday?


Tags:
Posted In:
Written By: Eric Barker

Post Details

TheRedArchive is an archive of Red Pill content, including various subreddits and blogs. This post has been archived from the blog bakadesuyo.

bakadesuyo archive

Download the post

Want to save the post for offline use on your device? Choose one of the download options below:

Post Information
Title Can Thanksgiving dinner make you less impulsive?
Author Eric Barker
Date November 22, 2010 3:33 PM UTC (13 years ago)
Blog bakadesuyo
Archive Link https://theredarchive.com/blog/bakadesuyo/can-thanksgiving-dinner-make-you-less-impulsive.16521
https://theredarchive.com/blog/16521
Original Link https://www.bakadesuyo.com/2010/11/can-thanksgiving-dinner-make-you-less-impulsi/
You can kill a man, but you can't kill an idea.

© TheRedArchive 2024. All rights reserved.
created by /u/dream-hunter