This research demonstrates that exposure to deathârelated stimuli can increase consumers’ amounts of purchasing and consumption. We demonstrate that consumers who have been recently reminded of their own impending mortality wish to purchase higher quantities of food products (and actually eat higher quantities) than do their control counterparts. This effect occurs primarily among lowâselfâesteem consumers. We explain our findings in terms of escape from selfâawareness. Low (but not high) selfâesteem participants overconsume in response to a mortality salience activation as a means to escape from selfâawareness. We also address alternative explanations for these effects.
Source: “The Sweet Escape: Effects of Mortality Salience on Consumption Quantities for Highâ and LowâSelfâEsteem Consumers” from JOURNAL OF CONSUMER RESEARCH, Inc. • Vol. 35 • August 2008
TheRedArchive is an archive of Red Pill content, including various subreddits and blogs. This post has been archived from the blog bakadesuyo.
Title | You know what advertisers should include in their next commercial for cookies? Death. |
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Author | Eric Barker |
Date | October 26, 2010 7:43 PM UTC (13 years ago) |
Blog | bakadesuyo |
Archive Link |
https://theredarchive.com/blog/bakadesuyo/you-know-what-advertisers-should-include-in-their.16628 https://theredarchive.com/blog/16628 |
Original Link | https://www.bakadesuyo.com/2010/10/you-know-what-advertisers-should-include-in-t/ |
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