TheRedArchive

~ archived since 2018 ~

You know what advertisers should include in their next commercial for cookies? Death.

Eric Barker
October 26, 2010

Follow            bakadesuyo on Twitter

This research demonstrates that exposure to deathârelated stimuli can increase consumers’ amounts of purchasing and consumption. We demonstrate that consumers who have been recently reminded of their own impending mortality wish to purchase higher quantities of food products (and actually eat higher quantities) than do their control counterparts. This effect occurs primarily among lowâselfâesteem consumers. We explain our findings in terms of escape from selfâawareness. Low (but not high) selfâesteem participants overconsume in response to a mortality salience activation as a means to escape from selfâawareness. We also address alternative explanations for these effects.

Source: “The Sweet Escape: Effects of Mortality Salience on Consumption Quantities for Highâ and LowâSelfâEsteem Consumers” from JOURNAL OF CONSUMER RESEARCH, Inc. • Vol. 35 • August 2008

Follow me on Twitter here or get updates via email here.

TheRedArchive is an archive of Red Pill content, including various subreddits and blogs. This post has been archived from the blog bakadesuyo.

bakadesuyo archive

Download the post

Want to save the post for offline use on your device? Choose one of the download options below:

Post Information
Title You know what advertisers should include in their next commercial for cookies? Death.
Author Eric Barker
Date October 26, 2010 7:43 PM UTC (13 years ago)
Blog bakadesuyo
Archive Link https://theredarchive.com/blog/bakadesuyo/you-know-what-advertisers-should-include-in-their.16628
https://theredarchive.com/blog/16628
Original Link https://www.bakadesuyo.com/2010/10/you-know-what-advertisers-should-include-in-t/
You can kill a man, but you can't kill an idea.

© TheRedArchive 2024. All rights reserved.
created by /u/dream-hunter