This is the very image of a white knight, of a pedestalizer, of a man who would rather surrender than fight. It is the very image of the Delta Male
This is not to say that Brandon Eich is a bad man, an idiot, a failure, or a man to be despised. Quite to the contrary, he is a good man, a highly intelligent man, a massive success, and a man to be admired for his many good qualities. Which, therefore, make him an object lesson in how socio-sexuality is orthogonal to many of those qualities.
Eich responded to his critics in a classic Delta manner. He attempted to assuage and to reason with them. And that is why he failed. He did not snipe back passive-aggressively and appeal to the crowd like a Gamma, he did not enlist superior allies like a Beta, and he did not wreak vengeance upon his challengers like an Alpha. Given his position as Mozilla CEO, the Alpha response was the correct one, indeed, it was the only one that would have ensured his status.
But, here we see how a man's contextual socio-sexual status always gives way to the man's true rank. Given sufficient time, Eich's rank might have eventually grown to reach his contextual status, but he met with the challenge much too soon into his new position, responded inappropriately, and unsurprisingly, met with complete failure.
