319,415 posts

Men Give Gillette The Middle Finger

by KeffirLime | January 15, 2019 | TheRedPill


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Gillette seems to have landed themselves in one of the largest advertising shitstorms in recent memory. Their latest virtue signalling flop goes on a lengthy, painful monologue about how the "misbehavings" of men having gone on far too long. It features all your favorite characters, toxic masculinity, mansplaining, cat-calling, "boys will be boys", painting an overall picture that modern men are pieces of shit and need to start doing better.

Now, I'm not sure if it's excess soy in the office coffee machine, or the extensive diversity training going on at P&G, but never have I seen a business stray so far from their customer base and completely miss the mark as spectacularly as they have. The customer relations team clearly took an extended Christmas break. A simple survey, or target market analysis would have forewarned them about the media tsunami they were about to sail themselves into.

This is what happens when you pander to a child. That screaming, screeching, emotion driven, reason-less, blue haired child, who has never spent a day in the real world. The one who shouts loudest, moans about how terrible the world is, and that she's owed it all. The one who most people simply ignored, let it kick and scream, make it's scene and avoided aslong as it wasn't them getting dragged into the courtroom on a #metoo claim.

The child who also just happened to be a massive minority. The one who doesn't speak for the masses and the one who certainly doesn't speak for men. You see, Gillette missed the pendulum swing, they missed Trump being elected, they missed Brexit, Bolsonaro, Trudeaux's current approval rating, yellow vest protests. They missed the signs. While the rest of the world was getting tired of that screaming, moaning child and started sending it to it's room, Gillette thought it's was the right time to feed it Candy.

I can just Imagine the boardroom discussion, filled with SJW hires, thinking they we're about to receive a world of praise for leading the movement against the big bad patriarchy, and all it's oppression's on woman, but instead were greeted with a viscious backlash and a valuable lesson, insulting and demonizing your customer base is probably not good for business.

They tried to justify it. Firstly as, "not all men", you know, the tagline libtard's use to shit all over if you used to try distance yourself from rapist and wife beaters. Secondly as, "well if you're offended by it, it probably mean's you". Meaning if Gillette/Venus put an ad together about Toxic Femininity featuring gold diggers, hypergamous cheaters, divorce rapists and attention whore's as their fundamental premise they wouldn't have batted an eyelid? Sure.

It's no secret big business has been fueling the movement to feminize society as much as possible and to put as much power in the hands of wahmenz. I can only hope that this is the beginning of a more consistent resistance to the Globohomo Clown world fuckery, hopefully reddit takes some notes too, but more importantly, hopefully we see more men being men. Men giving Gillette the middle finger is about the most positive sign of society wide masculinity I've seen in years.

Post Information
Title Men Give Gillette The Middle Finger
Author KeffirLime
Upvotes 928
Comments 310
Date 15 January 2019 03:40 PM UTC (1 year ago)
Subreddit TheRedPill
Link https://theredarchive.com/post/169762
Original Link https://old.reddit.com/r/TheRedPill/comments/ag9qvi/men_give_gillette_the_middle_finger/
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325 upvotesAllahHatesFags1 year ago

I'm glad I ditched Gillette for Harry's a few years ago. "Go woke get broke" is become more accurate every day; hopefully that is a sign that this social justice insanity is ending. I hope they lose so much money from this that no other company ever even considers pandering to the feminazis especially when all their customers are men. I can only imagine the outrage if Tampax put out a commercial that shamed women for hypergamy and single motherhood.

161 upvotesKeffirLime [OP]1 year ago

I think the pendulum is shifting, for reasons outlined in the post, im also hearing lots of reports that Gen Z is actually quite conservative on the whole.

213 upvotesntvirtue1 year ago

I almost cried as I watched a gen Z 16 yr old girl tell her mother that feminism was bullshit because women do not have to register for the draft. It was AWESOME!

151 upvotesBayouMaharaja1 year ago

At the dinner table my 15 year old daughter declared that she is NOT a feminist. My wife's head nearly exploded. I had to bite my tongue not to die laughing.

upvotes50 years ago

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20 upvotesmonsieurhire21 year ago

Exactly. Some woman said something about "true feminism," and I just replied with, you mean "true humanism."

25 upvotessehns1 year ago

What a great kid. You should have given her an extra portion for dessert!

22 upvotesProtostorm2161 year ago

Congratulations dude, you're winning where it matters.

35 upvoteschadwickofwv1 year ago

I would have loved to witness that.

11 upvotesstoicbotanist1 year ago

Definitely a change in that age group. I'm 20 so I'm pretty much between millennials and the whatever you want to call the teens.

There's a clear love and support for transgender and other sexualities, like homosexuals, and less of a focus on social justice. I'm not a sociologist so I can't pin point it, but I think feminists and snowflakes are from backgrounds where everything was given to them, whereas all the teens today are going through horrible home and school environments (divorce at home and disrespectful, shitty teachers and systems at school) so they don't really care about starting all this bullshit conflict, but rather being supportive of the underdog, like trans people, for example.

44 upvotesEdmondDantes7771 year ago

Gen Z was raised by iphones and ipads and is even more addicted to social media than our generation.

46 upvotesKeffirLime [OP]1 year ago

Agreed, what that also means is they're exposed to information at a palms length.

I think they've witnessed a much stronger backlash towards feminism.

When it first hit the scene everyone was tip-toe'ing. Gradually as they became more radical, naturally opposition spawned.

Gen-Z witnessed a much stronger, more thorough, well reasoned backlash, hence possibly more conservative.

28 upvotesmax_peenor1 year ago

My eldest calls them Gen-Zyklon. He's a millennial that has siblings that span both generations. At some pointt the dissonance between observable reality and what schools/media/etc causes a rejection response. This is why the left is desperate to set an almost Orwellian narrative now and construct legal (men-with-guns) apparatus around it. It's a foot race. Can they do it before the generation gets into a position of physical power? If not, then they really may become Gen-Zyklon and guess who gets put on the box cars?

Protip: this is what happened after the reds completed their conquest of China--it wasn't just nationalist teachers that got to shovel rocks until they died of starvation and exhaustion.

24 upvotes2comment1 year ago

Practically every communist revolution, after being set into power, took the most ideological amongst the movement, lined them against the wall and had them shot.

Their usefulness was over (useful idiots), and they were prone to disillusionment the quickest when the promised wonders of socialism didn't arise. Hitler did the same thing to his revolutionaries in the Night of the Long Knives (National Socialism and International Socialism not being so far apart other than the details in propaganda messaging).

The late Yuri Bezmenov, former KGB, had some good insights to this in some videos produced in the 80s, they're on Youtube.

5 upvotesmax_peenor1 year ago

Night of the Long Knives

Don't want to be Captain Pedant here, but I think it leads to a bigger point. Krystal Nacht was the round up of undesirables, which was actually more than just jews. The Night of the Long Knives was the act of ascension to power for Hilter. See the Wehrmacht was still full of old imperial officers and the Brown Shirts very openly claimed they were to replace the Wehrmacht as the national army of Germany. The old imperial officers made a deal with Hitler--annihilate the Brown Shirts and they would put swasticas on their tanks and uniforms. At the time the SS was not openly militaristic, so they kept the Wehrmacht calm while still being able to actually do the purge.

The problem for the Wehrmacht is they thought they could control Hitler, but relying on senile old symbols such as Hindenburg just wasn't going to work. Starting to see a lot of parallels here? You should.

Of course, there was one huge cultural impact from this event. Berlin was always a magnet to deviants which was largely tolerated as a holding pen for these people to keep them out of the mainstream. (Though I will admit the German men had a strange obsession with cross-dressing in general.) Rohm, the leader of the SA (brown shirts) used to be one of those old imperial officers. During his downtime, he was a raging tranny queen along with his general staff. I'm not talking gay. I'm not talking cross-dresser or transexual. I'm talking raging, turn every head at the Berlin club queen. Even Rupaul would say, "damn, that nigga is a fag." So this is where we get the baby with the bathwater event--homosexuals, traditionally tolerated, got lumped in with jews, gypsies and all the other undesirables. They gutted the SA down to what they did when the lights went out, which is why Hitler was utterly unopposed from then until the end of the war.

And if someone were to present evidence to me that Hitler was a raging closet case, I would say, "yeah, makes sense."

1 upvotesMaxWyght1 year ago

They are already getting into power, and they are conservative.


18 upvoteshalfback9101 year ago

Also they don't care about celebrity. They grew up in an era where celebrity was very, very easy to acquire via youtube and vine.

10 upvotesgood_guy_submitter1 year ago

Pewdiepie is their version of "xyz celebrity that isn't worth nearly as much $ as he is"

13 upvotesEdmondDantes7771 year ago

When it first hit the scene everyone was tip-toe'ing. Gradually as they became more radical, naturally opposition spawned.

That's because they had to normalize it first before they went all in with their agenda. China does the same thing when it culturally subverts nations.

Here is a good video, check it out.


Gen-Z witnessed a much stronger, more thorough, well reasoned backlash, hence possibly more conservative.

From what I've seen they are raised on iphones, and addicted to dopamine, gaming, and social media.

The internet is telling you that "Gen-Z is based" but it's a myth. These kids are smartphone drones and John Oliver and Jeff Bezos are their prophets.

20 upvotesKeffirLime [OP]1 year ago

Anecdotally, with lots of Gen-Z family, I'm seeing far more conservative behavior.

Theyre even having way less sex, contrary to popular belief.

You're making an assumptive leap that smartphones=Liberal, which is not necessarily true.

5 upvotesthe99percent11 year ago

Well sure, but dont count on the trend reversing anytime soon. Gen-z will be even more fucked than millenials in terms of the economy they will be inheriting, wider wealth gap, lesser job prospects as most will be fully automated, and policies that do not benefit them whatsoever.

They will be the next forgotten generation, similar to gen-x plight.

The boomers will just pass on their wealth and power they amassed to self entitled millenials and the shitstorm will proceed with no end in sight.

As what we preach here in TRP, enjoy the decline.

2 upvotesEdmondDantes7771 year ago

You're making an assumptive leap that smartphones=Liberal, which is not necessarily true.

raised by smartphone=you're retarded and distracted, it's always true. What kind of parent raises their kid on ipads? Apparently every millennial parent.

It has nothing to do about left vs right. All of these kids are growing up addicted to dopamine, social media and video games. They are all being raised to be mindless drones who worship at the Church of Consumerism.

2 upvotesorganicfluxx1 year ago

Totally agree. The gen z also have zero will to comprimise or engage with external viewpoints since they simply form groups with those they agree with and resent out groups.

They say look at college campuses if you wanna know what society will look like in 30 years...

Do you think there will be a collapse within the next 30 years?

6 upvotesYakatonker1 year ago

"The Matrix"

Those kids are totally fucked. The kids think the metaphysical environment of a digital space is equivocal to a physical real world environment, and most of them can't tell the difference because all of them are communicating in a digital space. Ergo they equate events reported online as true, or mostly true.

So technically if someone gamed all the platforms, say through a desire to acquire absolution in power through a concerted movement towards, say a one world government, they could in essence program the of the populace with social ease towards this regression.

Other social media anomalies

  • increased suicides, more then anti-depressants, but miraculously not banned
  • increases homosexuality in a platform populace from under 10%(none user population) to nearly 30%(user population), because of the isolating effects amongst same sex, and a pattern of behavioural regression in a digital space
  • visceral negative feedback loop encouraging extreme psychosis and narcissism, some 70%+ of Facebook is "selfies"
  • reaction social platforms emit is envy, which is destructive where jealousy emotes in people a regression towards self improvement, envy being inverse

The patterns are even worse for reproduction, where social media halves it in a user population. The outcome is literally a digitized variant of depopulation.

1 upvotesyomo861 year ago

True to a T. But the abyss called the internet not only runs along the happy-go-lucky islands of feminism and LGBTQ. TRP, 4chan even youtubers hand out red pills from time to time.

57 upvotesKeffirLime [OP]1 year ago


57 upvotesKeffirLime [OP]1 year ago

Friend texted me a couple weeks ago, is right wing edgy now?

And then screenshotted me multiple sub 20 yr old girls tinder profiles, with some variation of "conservative" or "right leaning"

So yeah, I think you're right.

9 upvotesIClogToilets1 year ago

Is NPC still a thing? I thought that was a great term, but have not seen it used in weeks. Like it died out.

25 upvotesmajaka12341 year ago

Widespread banning of anyone using the profile pic was surprisingly effective.

2 upvotesIClogToilets1 year ago


2 upvotesIClogToilets1 year ago

I know that. I love the political meaning. My Facebook feed is littered with NPCs all spouting the exact same meme.

4 upvotes2comment1 year ago

Yeah, unfortunately it's used by some rightists to shut down an any counterargument much in the same way leftists figuratively stick their fingers in their ears and go "la-la-la can't hear you!"

6 upvotesorganicfluxx1 year ago

Only non-npc can hate npc. The non-npc melenials hate the npc melenials too.

Gen z is just more fragmented as a group due to a lack of a need to comprimise, this is a bad thing in the long run.

8 upvotesQueenSlapFight1 year ago

I'm Gen X and can't stand millennials. They're very similar to boomers. Sounds like Gen Z might be pretty likable. Fingers crossed.

11 upvotesEPArt1 year ago

Im techinally a millennial according to some site and 2 years to early to be gen z but at the same time I really hate all this weak get injured in the breeze and get someone fired mentality. But then again many younger than me have multiple genders that was ushered in by a lot of millennial's its a mixed bag.

2 upvotesTheCitiesOfGold1 year ago

You have no idea what youre talking about .

1 upvotesAvicythe1 year ago

Not even millennials like millenials

34 upvotesdestraht1 year ago

I'm more concerned about the kids who are about 0-5 years old now. They will be taught by extremely spoiled women.

27 upvoteshalfback9101 year ago

I don't think these women are raising children.

38 upvotesdestraht1 year ago

They are certainly teachers and cat lady trainees.

12 upvoteswanderer7791 year ago

I'm raising a son. They really don't talk about this stuff, probably cause they don't want to piss off parents who are usually normal people who just want their kids to learn skills to make them competitive in the workforce. I've seen a little social justicing but it's kept pretty minor and it's never about attacking any particular race/gender, more of a 'we're all different but it's cool' kind of thing. Maybe it would be different out on the coast.

The media magnifies it cause the crazy stories like the lego lady get clicks. Most teachers are just trying to teach basic shit. They aren't doing a great job at it but that's another topic.

12 upvotesdestraht1 year ago

Its safe to say that its worse here in the Bay Area than where you are. Honestly I don't know what they are saying exactly but I think that its more that the children are being taught by unchallenged radicals and so that bleeds into everything that they do. Thirty years ago as a child I was butt hurt about the teachers rewarding "girl behaviour" and punishing "boy behaviour". Every indication implies that its far worse today. I can't be in those classrooms so I have to use my imagination. I've seen a few documentaries in the last ten years.

I was "hyper-active" and so was dosed with ritalin Mon-Fri for 1.5 school years. Actually I was just 9 months younger than the average student and over 1.5 years younger than the older students. I was still easily the fastest runner in my class and by second grade of the whole playground. I had energy and vitality. Even in first grade I remember being appalled by "Christopher Colombus sailed the ocean blue" and it wasn't because of my SJW agenda but due to the repugnantly stupid banality of it. I still recall looking around the room at the faces for a sense of irony or sarcasm at much basic shit but I never found anything other than obedient faces. So dose that boy up.

Is there any indication that its better now? Every indication that I can get at says that its far worse. Bad "boy behaviour" is about to be a pathology now. Those ideological abominations that are called teachers will probably be trying to do the right thing by sending the boys off to reeducation as per the new guidelines. These developments inform me that the drugs aren't enough to completely override basic instinct in sufficient quantities. The mystery gods demand more sacrifices.

Cut my dick up, drug me with amphetamines. Damn right I have a bone to pick and yet they want more.

1 upvotesWiseMonkeyGoodMonkey1 year ago

It's been that way for over a decade at this point. Arguably a lot longer.

10 upvotes_do_not_read_this_1 year ago

I had a nice convo with a Z'er over the summer about conservatism and how it relates to the Constitution.

Nice kid (mid 20's maybe). Knew the Constitution which impressed me.

5 upvotesInscrutablePUA1 year ago

Gen Z is actually quite conservative

I've been hearing the same. Interestingly I've also heard that Gen Z are having less teen sex than Millennials, Gen Xers or previous generations. Mostly because they are glued to their phones and just sit at home texting and using social media.

4 upvotesSeasonedRP1 year ago

Anecdotal, but from what I've observed of Gen Z, it is much more conservative than millennials.

5 upvotesLuckyluke231 year ago

yeah maybe cos they are sick to death of being called every name under the sun just for existing.

1 upvotesorganicfluxx1 year ago

I wonder what definition of Conservative they use? I doubt they are pro family since that requires sacrifice and the gen z are the most comfortable gen in history.

1 upvotesorganicfluxx1 year ago

I wonder what definition of Conservative they use? I doubt they are pro family since that requires sacrifice and the gen z are the most comfortable gen in history.

1 upvotesKeffirLime [OP]1 year ago

From what I can observe their definition mostly falls along the lines of simply being anti-left/liberal/sjw.

It's less that they believe in conservative values and more that they despise the radical left.

1 upvotesorganicfluxx1 year ago

Its really hard to see what's going on. Personal experiences are not representative while social sciences and polls are corrupt.

It's hard to believe young people hate the left in general since they are at the bottom soceoeconomically and will benifit from wealth redisteibution. I personally find that it's a minority of future incels and mgtows who have been forced to face red/black pill truths that are around. These guys are not the future. Since they generally lack a belief in group identity.

2 upvotesKeffirLime [OP]1 year ago

From what I've seen, their parents/households are not necessarily too stable. Marriage as a functioning institution seems to have failed their parents.

All the while society has been moving away from strict religious principles and a monogamous marriage as standard practice towards a more open, competitive market colored with Alphas, Beta's, Hypergamy, Sluts etc.

Growing up in such an environment has exposed them to more aspects of human nature, unwatered down by culture than ever before. Add in smartphones/social media with a constant supply of insta sluts/chads, love island, kardashians etc and who knows what you'll get.

How aware this makes them of Red Pill truths, mostly consisting of guys brought up on fantasies is yet to be seen, but I certainly think more than ever before.

38 upvotesPress2ForEnglish1 year ago

You should know that Harry's is just as bad.

1 upvotesEnlightenedViking1 year ago

knew I saw something like this. thanks for posting

21 upvotesInfla-mood1 year ago


Sorry dude.

14 upvotesAllahHatesFags1 year ago

Damn. Can we get a Red Pilled razor company?

4 upvotesBrocktheFlow1 year ago

Go out and get yourself a straight razor to shave with, doesn't get much more badass than that!

22 upvotesONll_CHAN1 year ago

Harry’s went full SJW today on twitter and promptly deleted there tweet

18 upvotes • [deleted] • 1 year ago

Harry's is SJW too. They did the same thing.

11 upvotesLuckyluke231 year ago

I can only imagine the outrage if Tampax put out a commercial that shamed women for hypergamy and single motherhood.

if this happened the world would IMPLODE man. it's NEVER going to happen. EVER

7 upvotesmasszealots1 year ago

Cartridge razors are trash. Use a DE or straight razor.

1 upvotesMetalgear2221 year ago

Also, imagine how many companies will look at this and take the harsh lesson Gillette learned, and apply it to their advertising. Gillette falling like this will echo into advertising and marketing across the world. ALL companies are going to be scared shitless of pushing the far left agenda (at least radically). Sweet sweet justice baby.

1 upvotes_Icarus_Reborn_1 year ago

Went to link your Harry's mission statement and can see you've already been informed.

1 upvotes • [deleted] • 1 year ago


1 upvotesAllahHatesFags1 year ago

I fully expect those ladies' jobs at Gillette to be eliminated because "objectifying wahmyn!"

1 upvotesAcceptable_Camel1 year ago

harry's is just as bad, they've done similar campaigns.

119 upvotes_ramu_1 year ago

A good safety razor is better and cheaper anyways.

41 upvotesQueenSlapFight1 year ago

Seconded. It takes a bit of adjustment (angle different and use much less pressure than a mach 3), but once you get the hang of it, it's easier and gives a better shave. Plus a few cents per blade is way better than a few bucks per razor head cartridge. I can use a new blade every day if I want, and still save tons. So much better.

14 upvotesQueenSlapFight1 year ago


14 upvotesQueenSlapFight1 year ago

Merkur makes good handles. I prefer Derby razor blades. Need shaving soap and a brush too to complete the kit.

2 upvotesQueenSlapFight1 year ago


2 upvotesQueenSlapFight1 year ago

I think it depends on your type of beard. I've tried Astra and a bunch others in sampler packs. Derby works best for me.

10 upvotesSammyzuko1 year ago

I have a couple and this is my favorite.


3 upvotesJazSemMefisto1 year ago

Random handle. You can get plastic one for starting out.

And Feather Blades. 100 for 25€, which lasts me personally for like 2 years.

Not being clean shaven is cheap.

1 upvotes_ramu_1 year ago

For blades, you should buy a collection of small packs of different vendors and try out which one you like the most.

Edit: guess I'm gonna search for a new favorite razor blade now ...

2 upvotes • [deleted] • 1 year ago

I like Astra too, though I have heard the latest batch has been substandard and not the high quality they usually are. Also (and I really hate to say this) although they are made in Russia the factory that produces them is owned by.....Gillette.

1 upvotesAyrab4Trump1 year ago

Astra is P&G owned is it not?

2 upvotes_ramu_1 year ago

From the package: made in ZAO Petersburg, distributed by Procter&Gamble, you seem to be right. And from what the internet says, it was a Czeck company, bought by Gillette :(

11 upvoteshalfanimalhalfman1 year ago

I spent like £50 on a razor, 50 blades, a brush and some soap about 4-5 years ago now. Haven't spent any more money since, haha.

Still got a shit load of blades left, still got about half of my soap left.

3 upvotesMrSaiyan_333_1 year ago

I wanna learn how to use my great-grandfather's straight razor but I'm scared to death.

1 upvotesthepesterman1 year ago

You can get cheap practice ones that use a standard disposable razor blade.

2 upvotesthepesterman1 year ago

Yeah I agree, I actually feel like I get a better shave with just one blade, this 5 blade rubbish is just a scam...

110 upvotesDigitalDragonSlayer1 year ago

Never buying a Gillette razor again

19 upvotesSupremeBBC1 year ago

Came here to say this. No need for extended paragraphs on how blatantly pandering to BP cucks and feminazis/SJWs this is.

My question is, where did the correlation between this perceived "bad" male behaviour and your ability to grow facial hair even come from??

9 upvotesogkushinjapan1 year ago

In general people perceive men with thick beard as more masculine and with higher testosterone. Hence the “toxic masculinity” correlation to it.

6 upvotesSupremeBBC1 year ago

My beard is thick as fuck and every plate on my roster calls me daddy. I'll keep it toxic.

3 upvotesDigitalDragonSlayer1 year ago

Aye this guy plates ^

Agree to your comment above.

112 upvotesDancesWithPugs1 year ago

I called Proctor and Gamble headquarters. Before I even explained, they asked, "Is this about the Gillette commercial?"

LOL their phone lines are blowing up.

26 upvoteslogicalthinker11 year ago

And they knew this was gonna happen. It's all coldly calculated.

A.) The outrage generates controversy and that's what gets you attention these days. That's just free air time.

B.) Placating the left is more important than placating the right because the left has the cultural influence and the big movers and shakers. There's less risk pissing off the right because they can't hurt your bottom line like a well coordinated boycott from the left.

12 upvotesJF09091 year ago

Do left boycotts actually matter either? Pretty sure chik-fil-a is doing just fine.

3 upvoteslogicalthinker11 year ago

Well shit. You named one so I guess none have ever worked in the history of civilization...

1 upvotesJF09091 year ago

I'm not defending them. I actually agree with your point that they knew there would be "outrage" but any press is good press.

1 upvotes-Fidelio-1 year ago

You don't need a boycott to lose on your bottom line. This ad is not good for their bottom line. It was a desperation play, because they were losing market share fast to dollar shave.

If the left had that pull compared to right, they would elect their president every time.

162 upvotesDeathToAllSeagulls1 year ago

The kind of men that would be receptive to that sort of advertising are the type that are significantly more likely to have a nu-male beard and not use shaving products very often.

63 upvotesKeffirLime [OP]1 year ago

If it was a soy advert they'd probably surpass Amazon.

This why you don't let people who are out of touch with reality make big decisions, statistics are your friend.

44 upvotesEdmondDantes7771 year ago

As someone who works alongside these people, they often make up fake statistics in order to justify the SJW slant, and they say "this is what the new modern consumer wants."

48 upvotesKeffirLime [OP]1 year ago

They've managed to convince the most privileged group of women on the planet they're oppressed, so yeah they're pretty convincing.

More companies have been pressured to make more diversity hires, leaving companies with far more "woke" type employees who fit the bill and play the part perfectly in interviews.

Them generally being the loudest people in the room, garnering prestige points for calling out patriarchs, start making really shitty ideas, but it gets heard.

No one wants to be the mansplaining toxic masculinity flag bearer, so every one keeps shut, voices of reason keep shut, and even those who do open their mouth get shoved with all the sjw virtue signaling that goes on on every social media.

They say "look, you see, everyone is talking about this", but in reality it's simply just a small, very loud group whose opponents are too afraid to kick back because of fear of public shaming.

What happens? You're left with a delusional group of people, pushing shitty ideas, that lead to a disaster like the one that just happened to Gillette.

19 upvotesEdmondDantes7771 year ago

They've managed to convince the most privileged group of women on the planet they're oppressed, so yeah they're pretty convincing.

Women are heard creatures and believe what the media says and will do whatever is required to fit in. It's not hard to convince women of anything.

What happens? You're left with a delusional group of people, pushing shitty ideas, that lead to a disaster like the one that just happened to Gillette.

You fail to see the big picture. These useful idiots are not really in charge, they are puppets, and they are not the ones responsible for the ideology. This is a widespread social engineering campaign and NGOs and governments all over the world are in on the psy op.

It all started with Gloria Steinem. Feminism is a virus.

No one wants to be the mansplaining toxic masculinity flag bearer, so every one keeps shut, voices of reason keep shut, and even those who do open their mouth get shoved with all the sjw virtue signaling that goes on on every social media.

The real world is not the internet. If you get off of social media and reddit you'd see that the real world does not work as you describe. Have you ever thought about deleting your social media? It's a soft-control mechanism designed to keep wrongthinkers in line and to keep everyone depressed and addicted to dopamine. Why are you even on social media in 2019?

7 upvotesKeffirLime [OP]1 year ago

Agreed, but convinced nonetheless.

It's not conspiracy theory, it's been a progression that has been years in the making, since the birth-control pull, death of religion/marriage and world war. It's simply culminating in what you see today because it's been profitable.

You're jumping to conclusions, Reddit is about as extensive as my social media usage goes.

0 upvotesEdmondDantes7771 year ago

It's not conspiracy theory, it's been a progression that has been years in the making, since the birth-control pull, death of religion/marriage and world war. It's simply culminating in what you see today because it's been profitable.

Just a crazy coincidence. Nothing to see here. Just a coincidink!

Hint, modern feminism all traces back to CIA agent Gloria Steinem. Feminism is a virus.

It's simply culminating in what you see today because it's been profitable.

You're going against your own belief set. I thought it is proven that "Get woke, going broke" is not profitable. If Get Woke, Go Broke is proven to be not profitable, then why are all of these apparently "profit-driven" corporations doing something that is proven not to work?

Advertising is social engineering. PR is just the polite term for propaganda.

Propaganda by Edward Bernays is a book that would help clear things up for you.

You're jumping to conclusions, Reddit is about as extensive as my social media usage goes.

I'm not jumping to any conclusions.

4 upvotesPardonMyDefecating1 year ago

Facebook Executives say get the hell of social media because you are being programmed:



3 upvotesNYCSPARKLE1 year ago

They’re puppets, but they’re also pushing out all of the real leaders through sexual misconduct allegations.

David Ellison got a shitstorm for hiring John Lasseter (who built Pixar) to run his animation division after he was forced out of Disney.

Luckily, he is “CEO, bitch” of a privately-owned company and can brush it all off.

Meanwhile he’s poised to have the next Pixar, and if they start pumping out hits and rewarding employees, I wonder how many women who work there and were previously offended actually decide to leave on principle...

1 upvotesEdmondDantes7771 year ago

David Ellison got a shitstorm for hiring John Lasseter (who built Pixar) to run his animation division after he was forced out of Disney.

Luckily, he is “CEO, bitch” of a privately-owned company and can brush it all off.

Lasseter is a creep. The public stuff that came up was to cover up the more unpleasant pedo shit that is rampant in Pixar and Disney in general.

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0 upvotes • [deleted] • 1 year ago


1 upvotescuteshooter1 year ago

It all started with Gloria Steinem.

She worked for the cia. Think bigger.

6 upvotesthe99percent11 year ago

I dont think you understand how advertising works.

Fyi, it doesnt matter if they get bad or good press. The objective is to garner attention and create a viral campaign. Which is what they have successfully done.

Time and time again, We've fallen for the trap laid by SJW advertising unpopular messages. The proper response would be indifference.

But no, we are all suckers for controversies.

15 upvotesKeffirLime [OP]1 year ago

The "there's no such thing as bad press" is horribly outdated, relevant in the time of newspapers, where nobody knew about you outside of your community.

In the information age of big business, bad press can literally ruin an organization/business/person, just ask Harvey Weinstien/Kevin Spacey etc.

5 upvotesLlawgoch251 year ago

Have they actually been successful though? I'd normally agree with you, any publicity they get would be a win. But hand on my heart I'll never use a Gillette product again and I've always used Gillette razors/gels all of my life. They've alienated a lot of their loyal base, sure people are taking about it, but are the ones who have a positive view of the campaign going to buy more? I doubt it

7 upvotes • [deleted] • 1 year ago

What is a nu-male beard? Googling it didn't show a consistent answer. Beard with an open mouthed :D?

20 upvotesTFWnoLTR1 year ago

It's any beard on a nu-male.

It used to be called a hipster beard.

It's not a specific style, but you know it when you see it.

21 upvotesdestraht1 year ago

There is definitely something about the effeminate man with a beard that causes rage to well up inside of me. I was in conservative Eastern Europe at the time I first started reading man rages about them and I didn't understand it. Then I got back to California and went into a hipster cafe with these bearded nu-males. I was enraged but just living in my head. I left soon the cafe soon after and nobody was the wiser. There is just something about them that makes me want to body slam them. For some reason they piss me off even more than the hand swooshing, prancing fairies.

If your around these people a lot then it far too easy to conflate beards with rage fuel. Beards aren't pussy in themselves. Perhaps just not optimal strategy.

11 upvotesTFWnoLTR1 year ago

I kind of get what you're talking about. I feel like a beard is something that is earned through proven masculinity.

Since were basically apes with a few extra mental capabilities, simply having physically apparant masculine traits should be enough. Maybe that's why it's somewhat disturbing to see an obviously unmasculine male sporting a beard. Its like a woman with a beard. It just doesn't belong there.

It's probably a bit enraging because your natural inclination is to challange a bearded wimp to display some form of masculine trait since none are visibly obvious. Like his existence with that beard is some sort of insult to manhood unless proven otherwise. Maybe back in the cavemen days a bearded nu-male would have been challenged to sparring and upon losing his beard would have been cut off his face in order to humiliate him into conforming with the social order, or at least working toward building himself up into a man as it grows back.

All speculation, obviously.

8 upvotesdestraht1 year ago

Yes I think something along those lines. I grew up in the Bay Area and so I've had a lot of gay friends but they had ambient masculinity or could at least summon it if necessary . Its the feminine men that get my blood boiling. Their not doing the environment or themselves any good being that way. Its probably half plastics and soy. Then they've created an identity around abnormal hormonal levels. So to be honest its enraging to be around men who are incapable of defending anything.

69 upvotes • [deleted] • 1 year ago

The only men who will buy Gilette products are those who shave their vagina

8 upvotesTheObservationalist1 year ago

Annnnnd you've hit on the real strategy. Men have been shaving less. Gillette needed a rebranding, to edge in on Venus's corner. They decided men were not their future profitable target customer base, they needed to suck in the wimmins. They nailed it.

63 upvotesPokeylaw1 year ago

Just watched the commercial wtf does that have to do with shaving my face

49 upvotesDancesWithPugs1 year ago

If you have no facial hair you can pass as gender neutral more easily

22 upvotesSUCK_MY_DICTIONARY1 year ago

TBH I thought that it would be a trans-positive campaign and I was like meh, sure fuck it why not. Only to end up laughing at the absurdity of it. “men, you must stop your friends from looking sensually at women....” “haha no” and move on.

1 upvotesKruppstahlterminator1 year ago

You want a birth rate of 0.1? Because that's how we get one. But hey, no probs, we can solve the problem with migration

2 upvotesSUCK_MY_DICTIONARY1 year ago

I'm all for anybody taking themselves out of the market, as long as its on their own adult accord.

2 upvotesSUCK_MY_DICTIONARY1 year ago


2 upvotesSUCK_MY_DICTIONARY1 year ago

That was literally my first thought. Like, I know that's kind of the point of TRP... but jesus christ, I've never seen such a pure example. Like or hate Pewdiepie, this expresses my thoughts exactly as I watched it: https://youtu.be/bOgApS67xZ0?t=1248

Like "Hey, don't you know you're not ever allowed to approach a girl, idiot?" And my favorite part is that all of the blame is based on men, it is prototypical 'man up, and chop your own nuts off, you fucking asshole.'

Like I said in my comment, totally ignored. If someone is a big enough idiot to fall for this, they just remove themselves from the competition and make it easier for people who aren't stupid.

1 upvoteslogicalthinker11 year ago

Nothing. It's about placating the leftist outrage mob so they don't ruin them. When the left boycotts something, all the cultural giants line up and coordinate. Normal people boycott, the media gives them cover and supports it, the entertainment industry supports it, politicians implicitly support it, etc.

When the right "tries" to boycott something, there are no cultural mainstays that coordinate. It's just normal people.

1 upvoteshavelbrandybuck1 year ago

Every time you have a close, intimate shave, you're metaphorically raping hundreds of millions of hair follicles without their consent. Go Gillette for a more respectful shave.

52 upvotesdestraht1 year ago

Their greatest strength has become their weakness. For a long time the SJW progressives made bold claims without flinching and so people yielded. They convinced many people in a shallow way but more than anything they convinced themselves. They can know longer discern between reality and ideology. This will cause them to continually overreach.

Now they feel simultaneously invincible and more vulnerable than ever. They feel that they have arrived at their destiny but they are fueled only by perceived victimization. They can only feel strong for about forty seconds after confirming to each other that they are in fact strong. Then they feel like shit again.

So bring it on. Tell me again all of the dick things that I've done and how my very existence is a threat to decency and civil society. Blast it from the roof tops five times a day like a Muslim prayer. That ought to win a few more over.

37 upvotesRealMcGonzo1 year ago

LOL - bet that gets pulled in a week. Hopefully we'll see some stories that let us know which retarded ad company came up with this.

54 upvotesKeffirLime [OP]1 year ago

I stand corrected but I think it's Grey New York, female CEO, strong SJW culture, focus on diversity.

The results speak for themselves.

16 upvotesMe_ADC_Me_SMASH1 year ago

the director is Kim Gehrig. Kim is not a man.

2 upvotesogkushinjapan1 year ago

Resulting in the creative and account teams being highly leftist and obviously this man hating ad would get approved by the higher ups.

41 upvotesBinyl1 year ago

I'm sort of younger and dont have much experience with shaving outside of using gilette razors. Can anyone recommend me some good shaving alternatives? I've been looking at safety razors but i have no idea where to start.

31 upvotes • [deleted] • 1 year ago

Safety razor is your answer. Pick up 100 blades for ten bucks, handle for 10-15, congrats, now your shaves cost as low as 10c for your first 200 shaves (I don’t typically use a blade more than twice, but if you’re paycheck to paycheck and want to pinch pennies, you could manage three unless you have wiry hair). Just go slow when you’re getting started, no need to add some new fishgills into your jaw.

11 upvotesanothdae1 year ago

If you are starting, get a variety pack of blades. Use them all, find the ones you like.

1 upvotesskibbidywibbidy1 year ago

Agreed, I did this and found Feather blades to give a good shave

1 upvotes • [deleted] • 1 year ago


1 upvotes • [deleted] • 1 year ago

'Safety' razors, a name that is now a kind of misnomer in the era of disposable-cartridge 5-blade Rube Goldberg razors, were so-named because they were safer than a straight razor – e.g. safer than putting a naked blade right up against yer moneymaker.

You can absolutely use them in place of a 'regular' razor, by which I assume you mean disposable. You don't need to use a full brush and cream with them, canned cream will do just fine in a pinch or for convenience. One pass across the face should do it. If you happen to already own a buzzer of some kind, a first pass (down to as little as 1/8th of an inch) across hair that hasn't been shaved in over a week will save you some hassle, too.

But do be careful. I have friends with small but noticeable scars on their jaws because they didn't take proper care to learn not to cut themselves.

The blade should always be placed exactly perpendicular to the direction of cutting (visualize the line of motion; the blade itself should make a perfect T against it), or you will cut yourself. Edit: this gets particularly tricky depending on the angle that your beard hairs grow right up against the jawline, because you want to cut any given hair against its grain. Even worse if you get careless and snag your lip as you do a pass down or across your mustache.

With a safety razor, making a mistake is less costly than with a straight razor. Also, small nicks are nearly inevitable – I always bleed a little bit, but this washes right off and within a minute, you can't tell you nicked yourself. Consider that normal.

1 upvotesHeizenbrg1 year ago

Shit no wonder I have a ton of bumps I keep a blade for a while,. How do you recycle them ?

1 upvotes • [deleted] • 1 year ago

I’m a stickler back from ‘shop safety’ rules, so I keep the paper wrapper the razor comes in. I just put it back in the little plastic container each pack of 5 comes in.

When it’s time to swap to the new razor, I put the old blade back in the paper and tape it once all the way around with a bit of gaff tape. That ain’t cuttin’ anybody ever.

Then I bin it. As for metal recycling, there may be a way, but it’s a negligible quantity and I’m going safety first.

1 upvotesHeizenbrg1 year ago

Yea I don’t just throw it in the garbage wouldn’t want someone getting hurt thanks for the tips

16 upvotesjackandjill221 year ago

An electronic razor isn't bad either.

7 upvotesRevenant2211 year ago

Someone correct me if I'm wrong but I believe Schick is a separate company from P&G (Gillette's parent company) so you could go to using their products if you don't want to use a safety razor. Growing up I was taught they were second to Gillette but I'd assume they're still pretty good.

11 upvotesCharlaton1 year ago

Get a good German handle for about $30-50 on Amazon, I got a Merkur back in 2015 and it’s still great. For the razors themselves, Personas are really good. Astra are pretty sharp but don’t last as long in my experience. Derby is fine, I’ve heard good things about Feather in terms of sharpness but haven’t tried them and don’t recommend them for your first razor due to ease of chopping yourself up.

The trick is to basically let the weight of the razor do the cutting, you don’t need to pull it down.

1 upvotesogkushinjapan1 year ago

Astras don’t work well on coarse beards and definitely only last one shave per blade (use both sides in a shave).

-2 upvoteshidemyface12341 year ago

Until youre a decamillionaire, don't waste money on shit you don't need. Only humans with vaginas do that.

5 upvotesHugh_Munghous1 year ago

You can get safety razors handles and blades on Amazon.

Check out https://www.artofmanliness.com/articles/how-to-shave-like-your-grandpa/

3 upvotesQueenSlapFight1 year ago

To add to the safety razor recommendation, I would encourage you to buy some blade sampler packs to try different brands. Personally, I prefer Derby brand.

5 upvotesDancesWithPugs1 year ago

Dollar Shave Club, get the nicest razor version and it is still cheap. Free shipping with subscription I think.

1 upvotesSilkTouchm1 year ago

Grow a beard. Beards are manly.

8 upvotestallwheel1 year ago

Still need something to shave around and groom it. Nobody likes a neckbeard.

1 upvotesareq131 year ago

Get Wilkinson Sword (in Europe) or Schick (elsewhere) if you don't want to try the mini-machete or the safety razor. Wilkinson started as a gunsmith and invented stainless steel razor blades while Gillette would have preferred to sell a higher volume of rusting blades.

97 upvotesGayLubeOil1 year ago

This isn't a competence issue it's organizational one. For at least the past 9 years every hiring decision and every university admissions decision has been done within the cloud of establishment left political idiology.

The moderate to right leaning artists have been squeezed out of the large firms responsible for creating this sort of thing and now mostly work as independent contractors and consultants.

Not only are they out of touch with reality they're also personaly invested in being out of touch. This virtue signaling spiral is going to continue for a while.

41 upvotesKeffirLime [OP]1 year ago

I think the structures that have been built over the last decade breed incompetence.

You're hiring a less competent employee for diversity points, who is very likely completely out of touch with anything not dispensed by her liberal over lords, including her customer base.

Youre right, it'll continue for some time, the backlash will grow too though, the pendulum hoefully peaked at 7year old transgenders, while now slowly swinging back the other way.

18 upvotesGeneral-Rommel1 year ago

I personally think things will peak when we're full swing into the pro pedophile movement. The teasers are all here, they just haven't been given momentum yet.

3 upvotesOriginal_Dankster1 year ago

the pendulum hoefully peaked at 7year old transgenders

I think that's optimistic, unfortunately. It's gonna get worse before it gets better.

14 upvotesIRunYourRiver1 year ago

I don't agree with that. If you're interested in the bottom line, of course you tap into Nice Guys. They're everywhere. Literally the fabric of the matrix. And they don't say Beta Bux for nothing. Honestly, if you were trying to sell a product would you target the tiny minority who have escaped the matrix?

20 upvotesanothdae1 year ago

You target the beta bux by making a product more masculine.

You show them what they want to be. You sell an idea of them.

No one is wanting to be the guys in this ad. Maybe some people approve of it's political / social message... but that doesn't sell.

Beta Bux want to be more alpha. They wish they were. You can use that to sell products. Not the other way around.

1 upvotesIRunYourRiver1 year ago

Is that what Blue Pillers want? Serious question. I think of them as being unaware or vaguely aware of the Alpha / Beta construct as it pertains to their life. And, if anything, the default belief is that being more of a supplicant is better.

1 upvotesanothdae1 year ago

Is that what Blue Pillers want?

They want to be in better shape. They want people to respect them.

They want all the things evolution taught them to want.

7 upvotesSpectacularFox1 year ago

There is nothing appealing about this ad to any demographic of men though. It's basically insulting all men.

2 upvotesNightFire451 year ago

Beat me to it. If that is truly what they want their customer base to be then this ad is a slam dunk. The customer is always right.

1 upvotesgreenlittleman1 year ago

Good old commercials are usually about cool guy(with a lot of money and high status) who get bunch of girls, not about being friends with women and respect them, definitely not "you are bad boy, here is how you should be a good boy".

Unconsciously guys want to be wealthy, have status and fuck bunch of women, beta or not - it is in our biology.

7 upvotesredpill771 year ago

Some are straight up fascists. Segregation is what they want. You ask a university student what we should do about all the people who don't want to live in a socialist PC world, and they talk about them as if they're hobbled livestock. 'We just need them gone.'

10 upvotesIAMABIASEDSCIENTIST1 year ago

When Trump won a girl said we need to kick the people who voted for him out of this country

She's a stem ivy leaguer now too


7 upvotesmajaka12341 year ago

Wonder what she's going to do when her shitty code refuses to run...

Obviously the compiler is sexist.

2 upvotesjackandjill221 year ago

This is very true. Anyone who has opposing views has no institutional power. They have to build their own platforms.

27 upvotessebastianconcept1 year ago

Many companies are invaded by SJWs and swimming in their hysteria-victimhood swamp of cultural marxism.

In another side it makes a bit of sense, they are Gillette, I mean they help to remove beards from the face of the man making them visually and literally less masculine.

9 upvotesscissor_me_timbers001 year ago

I would say it’s beyong “many companies”. Progressive orthodoxy is basically adopted by all advertising firms and marketing departments, HR departments, and general corporate culture.

0 upvoteshatguyfromXKCD1 year ago

First of all do your research and stop throwing out buzz words. Marxism is an ideology EVERYBODY EATS FOR DOING TBEIR FAIR SHARE. SJW is an ideology where everyone gets showered in money for breathing. Capitalism is a controlled system where everyone stays in constant competition whitout almost ever escaping their socioeconomic bracket. Socialism is the answer not pseudo-progressive Social Justicism..

1 upvotessebastianconcept1 year ago

Thanks for trying to add something but I have cuban and venezuelan friends that understand Socialism way better than you showed to do. BTW what you called capitalism in your comment is actually state-capitalism (true capitalism is chaotic, not controlled), which is what the Soviet Union had and what China is doing in an “improved” version.

26 upvotesOriginal_Dankster1 year ago

Posted on another TRP thread on the subject:

"Those stupid marketing dinks at companies like Gilette and P&G think that virtue-signalling will endear them to the social justice left.

"It won't, and it never will. The left will NEVER be satisfied with your supplication and acquiescence. They will always want more from you and find more fault in you... Taking that first step towards leftist appeasement always leads to a slippery slope.

"Meanwhile it can only alienate the right side of the ideological spectrum.

"Congrats dummies, you have nobody who likes you now."

24 upvotes_do_not_read_this_1 year ago

I got 30 seconds in and couldn't figure out what the hell was going on.

I'm guessing this is a preview of some Super Bowl 2:00 commercial nonsense.

I'll keep my beard, thanks.

14 upvotesRevenant2211 year ago

I rarely shave (have a shaped full beard that I touch up in between cuts when I have formal social gatherings) but I'm switching off of Gillette. Not only Gillette though, I'm changing all of my usual P&G products to competitors. If they really think we men are that deplorable then they certainly don't want to take our money, do they? They're too morally righteous to want that I have to assume.

12 upvotes • [deleted] • 1 year ago

The child who also just happened to be a massive minority. The one who doesn't speak for the masses and the one who certainly doesn't speak for men. You see, Gillette missed the pendulum swing, they missed Trump being elected, they missed Brexit, Bolsonaro, Trudeaux's current approval rating, yellow vest protests. They missed the signs. While the rest of the world was getting tired of that screaming, moaning child and started sending it to it's room, Gillette thought it's was the right time to feed it Candy.

They are in denial. They don't understand that baseless shaming tactics are no longer effective. That more and more men are waking up and acting in their self interest, and that even many women are rejecting this farce (the oft cited 52% of white women voting for Trump's usually used as an epithet against them, but for the sane masses, it is a ray of hope).

President Trump is just the beginning.

9 upvotesdestraht1 year ago

My metric for change has been the blacks and there seems to be some real stirrings getting off the Democrat plantation. For them just switching parties and being wrong in a different way will be a whole new experience to reflect on. I don't expect black women to be of much use here as they appear to be worst of all. Black men seem to be figuring some stuff out and pretty soon with their help I'll be able to have an opinion without being a piece of shit.

One agreeable black guy at the table and suddenly life is fun again and the white women are smiling at otherwise offensive comments. One throaty black laugh and I'm living in a previous generation past the rainbow towards the promised land of a country that I've dreamt about. One black man can per four white men can turn it all around and in a pinch one per six can be used without losing too much effectiveness. The numbers work out.

Don't get me wrong, I'm proud of being white but there are definitely some obstacles to overcome. There have been times when a harpy was really getting on my ass and I thought that life could just be easier if I had a different skin color. I can't change certain things but we can lift up the black men and distribute their SJW nullifying presence around or we can let our communities be done over like what was done to them.

With their help we might be able to get out of this piece of shit.

13 upvotesbackdoorinvestor1 year ago

Hey Gillette, guess what... 🖕🏻🧔🏻🖕🏻

25 upvoteshalfback9101 year ago

This reminds of the "I'm a Mac/I'm a PC" advertising flop. People liked the PC character. Jon Hodgman is a likeable, dorky little actor. You root for him! He's the underdog against this good looking, well-coifed, slick, elitist douchebag from California that makes websites for a living that represented Mac. People fucking love underdogs. That's why they loved Mac! Mac was the underdog!

Also, they put Hodgman in a suit. People saw him and said "Yeah, I want my computer to wear a suit. He looks professional. That's the guy I want to trust with my personal information and files. Not this surfer douchebag."

"I can make videos. I can edit photos! What can you do, PC?"

"Oh... I can make excel spreadsheets and word documents..."

Most people need to do that shit on a PC! Most people do not need to edit photos!

Advertisers get lucky. They do stupid fucking shit all the time. This is just another episode of hiring the wrong ad agency to run your campaign. Ultimately I'm very curious to see how it impacts their sales.

EDIT: To be fair, their stock price seems to be going strong still.

7 upvotessehns1 year ago

This might be true based on your opinion and your friends, but this comparison isn't apt-that campaign was widely considered to be wildly successful. Nobody is saying the same about the Gillette debacle thats for sure

12 upvotesSunshineButtermellow1 year ago

Go Woke, Get Broke

10 upvotesAscend_Daily_3051 year ago

What the fuck did I just watch?

Guys here is the fix for this shit. Hope you didnt become betacized: https://www.youtube.com/watch?v=bKgf5PaBzyg

3 upvotesRainySeasonInPH1 year ago

Thank you, antidote was effective.

8 upvotesmax_peenor1 year ago

I posted this over on PurplePillPenisPumping, so I figured I may as well capture it here too.

There are two lessons here. First, the market is no longer first with marketing and this is a glorious and hilarious example of it. This is the hammer with which companies dismember themselves. Pop some corn--it'll will cause a long stream of lulz which will continue until either the company dies or investors flush the bowl. It has been something mostly cornered in the tech industry for the last ten years, where I have witnessed hilarious fuckery after hilarious business-ending-events. They are now expanding their reach as newly minted marketing tards are looking for jobs and the old school retires from the older companies. Second, the cognitive dissonance which plagues female participation in corporate planning and governance is a close second in the race for Chief Executive Lulzcow. Behold: https://www.youtube.com/watch?v=koPmuEyP3a0. The very first word of their description is 'bullying.' The second is harassment. I will agree that men do plenty of the latter. However bullying is the staunch bailiwick of the females of the species. Period. They do FAR more bullying than men. Even LCF pointed this out to me unprompted after I sent her the link.

7 upvotesbluescreen4201 year ago

Being a good man isn't the same as being good at being a man.

(Paraphrased from "The Way of Men")

2 upvotesSUCK_MY_DICTIONARY1 year ago


2 upvotesSUCK_MY_DICTIONARY1 year ago

Yeah I think about this all the time. What’s worse, people being openly racist/sexist/homophobic or doing it covertly? All these commercials do is sub-communicate to be more covert about your beliefs. Decidedly ZERO people will watch a fucking RAZOR commercial, and go “today is the day, I will never rape a woman again!”

5 upvotesQuigley611 year ago

It takes a special kind of person to alienate their entire customer base. Virtue signalling isn't going to sell any extra razer's you dumb fucks

1 upvotes • [deleted] • 1 year ago

it is not that they are after. What's gonna give them money is influence of such messages, changing culture. They do not dream of getting more money with this idiotic ad, but to get more control of our feminized society.

6 upvotes • [deleted] • 1 year ago

it was genuinely a woman who lead this ad campaign... doh!

6 upvotesSUCK_MY_DICTIONARY1 year ago

They knew it would trigger everybody and increase brand awareness. Gillette basically had nothing to lose, they’ve been getting raped by Dollar Shave Club and Harry’s. What’s the worst that could happen? The worst thing that could happen is that they drop that commercial and nobody cares.

The fact is, we’re just advertising for them by pointing out everything wrong with the commercial. And they packed it to the gills with shit to bitch about.

Important thing to remember: most companies, key word most, do not give a single fuck about politics, social issues, whatever beyond whether they can make a buck off it. The companies who truly do usually don’t have the luxury of staying in business very long. The more they get you to say their name, the more brand awareness they have. The more they can come back later on and say “we’re sowwy pweeze buy our pwoducts we changed” and you probably fucking will because it’s human nature.

Stop giving them attention. You (and even myself, in even pointing this out) are getting cucked by them to make them more money to defend your opinions that you don’t need to defend. If you choose to be a “bad man” in Gillette’s terms, what the fuck is a razor company gonna do about it? If a kidnapper walks into a Walmart to buy a Gillette(TM) Mach 5 to go slash the throat of a kid, they will be overjoyed to take the money and buy a BMW with it. They truly do not care about virtues. Don’t legitimize or humanize a company.

4 upvotesmax_peenor1 year ago

they’ve been getting raped by Dollar Shave Club and Harry’s.

Deliberately strengthening upstarts is about the dumbest fucking thing they could do. You message is that they are marginal specialties for certain people. They've just told millions of people that those certain people are men. Wtf? They should have appealed to men as a whole and focused on positive actions. This whole thing could have been done correctly, but some idiot in their marketing staff thought segmenting would be a good idea. I guarantee you there was a vagina involved.

do not give a single fuck about politics,

People in the companies do. This sort of business-ending bullshit has been going on for more than a decade in the tech industry. I see they have been getting new jobs.

3 upvotesSUCK_MY_DICTIONARY1 year ago

You’re thinking from a male-community-centric point of view and I applaud that, but think about it like this. If you are alpha, your goal is to devalue all other alphas. It’s just as likely a TRP guy is the head advertiser and is literally just trying to grow brand awareness and fuck every man in the process cuz why not.

I’m gonna refer to 48 laws of power: learn how to use your enemies, conceal your intentions, court attention at all costs, get others to do the work for you, and make other people come to you (use bait if necessary).

It’s bait! We are advertising for them. They are getting our attention. And they have concealed their intentions. They’re now in a perfect position to release an ad campaign that says “HAHA PSYCH PARTY HARD” like beer companies do.

The best thing to do is ignore the large scale shit test.

3 upvotesmax_peenor1 year ago

No I'm thinking from someone that has been in executive management and has dealt with the disasters these dipshits have caused by this sort of idiocy. Who the fuck doesn't know Gillette? Awareness isn't the problem. They are being deliberately replaced. Strengthening and legitimizing their replacements is moronic.

a TRP guy is the head advertiser

It's a chick.

5 upvotesCasd121 year ago

An company gets infested with sjw disease, then it dies. What else is new

3 upvoteschadwickofwv1 year ago

Looks like I didn't use many P&G products to begin with, but I will have to quit using Dawn and their deodorant.

4 upvotesBillsplacenta1 year ago

Remember when Nationwide Insurance did that dead kid commercial? People got fired over that. Not right away, but they did. I am waiting For that to happen

3 upvotesronnie8881 year ago

The fact that their go-to media source was Ana Kasparian on TYT tells you everything you need to know

seriously Equate blades are just as good

8 upvotesIRunYourRiver1 year ago

What's the backlash? I'm seeing it in the minuscule manosphere only. My social media feeds are stacked with women sharing the ad and beta orbiters white knighting over it. Gillette knows what they're doing. It's a commentary on the fabric of our society.

19 upvotes_do_not_read_this_1 year ago

The backlash is 368k downvotes on the video so far. I scrolled a dozen comments and they're all super critical.

It's a commercial for a business calling its own customers rapists, abusers, gropers, etc.

9 upvotesscissor_me_timbers001 year ago

What’s so infuriating is that it pushes a more neutered society as moral progress, and especially in an obnoxiously sentimental way. We are already neutered as fuck. Bullying is probably 1/10 of what it used to be. Women are getting uppity as fuck about stuff about even mild flirtations.

5 upvotesomega_dawg931 year ago

i think "stare rape" is real in India and might be real here in the USA soon.

that's right... you better not look too long at her.

and nevermind that it's all based on her feelings.

4 upvotesmajaka12341 year ago

You can't even use the downvotes or comments as a measuring stick - someone is paying for a fuck tonne of positive comments that sound exactly like bots. And negative comments are being removed.

It's as astroturf as it gets

28 upvotesKeffirLime [OP]1 year ago

Crowder, Piers Morgan, Harris, Peterson, Milo, Alex Jones, Haidt, none of which are manosphere icons. Twitter has regular backlash.

Aswell as YouTube, this video included which has 1:10 like:dislike ratio.

You also need new insta/Facebook friends.

9 upvotesJackssonss1 year ago

Fake upvotes are coming in rapidly. Downvoted and negative comments are being deleted. Fake positive comments are added.

2 upvotesIRunYourRiver1 year ago

Milo, Alex Jones, and Peterson are entirely predictable and Gillette knew they would alienate that crowd. Piers Morgan is a bit more of a surprise. I'll keep an eye out for more mainstream backlash.

You also need new insta/Facebook friends.

Tell me about it! Lol.

2 upvotesWiseMonkeyGoodMonkey1 year ago

which has 1:10 like:dislike ratio

It was 95% disapproval this morning. No idea where all the current approvals are from.

11 upvotesmax_peenor1 year ago

No idea where all the current approvals are from.



1 upvotesJack-Vance1 year ago


1 upvotesJack-Vance1 year ago

This comment was interesting, because a woman/wife has never bought razors for me. That's too personal of an item. I wouldn't allow it.

3 upvotesSUCK_MY_DICTIONARY1 year ago


They’re just stirring the pot. Ignore it. The white knights probably won’t especially buy Gillette, but being pissed at Gillette doesn’t benefit me/us either. This is a large scale shit test, and what do we do with those? Ignore.

1 upvotesFlying_Wingback1 year ago

Excatly. I use Gillette because their razors don't cut my face and not for their views or beliefs. Unless I come across a better product, I will ignore the shit test and keep using the product that I'm most satisfied with

2 upvotessehns1 year ago

Don't worry, as you get older you'll unfriend those people from your feed and life will get better.

1 upvotesjackandjill221 year ago

Yea he's right. The dislikes out number the likes & they're manipulating the numbers. Don't let your manufactured social media feeds fool you.

1 upvotesSpecialistParticular1 year ago

Local news was pushing it proudly, like a great work of art that will change America for the better. Only backlash is online. It's not like anything happened to Camping World, Lumber 84, Nike, or any of the beer companies that went hard left over the past couple of years.

6 upvotesTyroneTheDriver1 year ago

Well there goes all my gillete products forever.

5 upvotesQueenSlapFight1 year ago

Safety razors are way better.

3 upvotesIceklimber1 year ago


[Citation Needed]

Yes the Red Pill advocates boycotts, however Blue Pill circles give praise to the advertisment. I would also argue that companies do marketing research and focus group testing prior to releasing the spots.

Think about it:

This spot is by the same company as that one

3 upvotes • [deleted] • 1 year ago

Here’s the thing, while I absolutely hate the ad no publicity is bad publicity. Let’s look at their Q1 earnings and if they tank it’ll be a lesson to them an everyone else.

If their earnings hold well that seems to be the way the tide is going I suppose

1 upvotesmikesteane1 year ago

no publicity is bad publicity

Tell that to Gerald Ratner.

1 upvotes • [deleted] • 1 year ago

Trump got lambasted his entire campaign, it’s why he won, shitty attention is attention

3 upvotesLuckyluke231 year ago

my question is. which pr firm thought this would be a good idea. you sell razors ffs. why couldn't you just get X futbol player to promote it for you? why you have to push an agenda?

3 upvotesalfredosauce851 year ago

I can just Imagine the boardroom discussion, filled with SJW hires, thinking they we're about to receive a world of praise for leading the movement against the big bad patriarchy, and all it's oppression's on woman, but instead were greeted with a viscious backlash and a valuable lesson, insulting and demonizing your customer base is probably not good for business.

I would not be surprised if outrage was the intetion all along. That's how it works these days, Gillette gets a ton of free exposure because of the this crap and they're stock price went up. People need to boycott Gillette and Procter & Gamble as a whole to really have an effect

2 upvotesChadwickStormphallus1 year ago

They stuck a finger in the eyes of men, so I think P&G and the ad agency need to be trolled IRL.

Who wants to start a Kickstarter in order to clog their mail rooms/loading docks with a few hundred barbeques?

2 upvotes • [deleted] • 1 year ago

We should start posting pictures of completely fit and athletic hot chicks ecerywhere and say "this is what real women look like"

2 upvotespk33481 year ago

stop buying their products. Go woke, go broke. drain their wallets and see how well this nonsense turned out.

2 upvotesdigitalknight171 year ago

Guys, why are any of you buying commercialized razors at all? Use a safety razor, much cheaper and I feel proud that I can shave like grandpa and never I have to pay 7-20 dollars for replacement razors again. Buy the blades they are like pennies on the dollar. You get 100 razors for 20 bucks, will last you for a while.

2 upvotes5hubham1 year ago

My mom used to use the term " boys will be boys. " when I played video games too long with my friends. Seeing how it's being used now just disgusts me.

But if I rephrase it in their language the only acceptable term is " Boys should be girls."

Yeah their shame tatic doesn't disgust me anymore.

4 upvotesJohnIan1011 year ago

"Boys should be girls."

In the 1980s on SNL, there was a skit with Phil Hartman as an obstetrician; in it he was being interviewed because of his astonishing record - all women he's helped give birth were all girls, no exceptions.

Starts out as mildly funny to creepy. He did surgery to all the newborn boys to make them girls; because they were girls in boys bodies, born wrong.

Too bad I can't find that video. BUT...

I did find a transcript.

"Girl-Crazy Obstetrician"


That skit would be praised if it aired today. There's a lot of ads in that link; just run it through Google and read as text only (which I what I did).

4 upvotes5hubham1 year ago

That actually happened in real life. Check out this story. https://youtu.be/SLFGMWoQaCU

It's about David reimer a male child who raised and reassigned as a girl.

SNL is very real.

2 upvotesmetallicdrama1 year ago

I've given them and their large competitors the finger for a long time. They made shaving very costly. Even the most expensive razors suck. Their business model is intentionally a scam.

Buy yourself a safety razor with a heavy head, and you can buy good razors for it at like .10-.25 a piece. And you only need 3-5 blades of theirs crap. More blades isn't better. One very good blade is. And you have different choices of blades which work better for different types of hair. Once I relearned how to shave I've never looked back. For less than the price of a new Gillette razor with a 5 pack of cartridges, I bought a safety razor and 200 blades. Learn how to do a hot lather and a hot towel, get some quality soap and aftershave, you're gtg. These blades also last multiple shaves, but I still toss them and use a fresh one each shave because they're so cheap. I spent more money on shaving for one year with "modern" shaving products than I will the rest of my life with classic stuff.

2 upvotesKruppstahlterminator1 year ago

Outrage? Looks to me as if the standard media is praising this stuff https://www.google.com/search?q=gilette+on+men+advertisement&ie=utf-8&oe=utf-8&client=firefox-b

3 upvotesKeffirLime [OP]1 year ago

Depends where you look, it's no secret Google leans way left, so I'm sure their algorithms are built as such. The actual YouTube video has tons of hate.

I think anonymity is big factor in that, and I'd argue more representative of honest feelings. Most people are too afraid to put skin in the game and openly oppose liberals on Social media when their name is attached to it.

YouTube/Reddit, they lose nothing, so they fire away.

Make no mistake, Google, Facebook etc have made no secret about which agenda they're pushing, so you can be sure they go to great lengths to shape the media you receive.

1 upvotesKruppstahlterminator1 year ago

Nah, the normal media is just overwhelmingly left. I usually search with qwant. It shows Breitbart but besides that theres no difference https://www.qwant.com/?q=Gilette%20adverisement&t=web

1 upvotesKruppstahlterminator1 year ago

But you have a point, I just looked at facebook and the overwhelming majority of comments is very positive. Everyone is trying to do what he thinks the public defines as right

2 upvotesWarMeatHead1 year ago

Stop talking about them : they did it precisely because they wanted to be talked about.

Women talk. Men do.

2 upvoteswanderer2319881 year ago

Fucking bullshit..first soyboy to warn me not to cat call someone will have to pick up his nose from the street.

Also in the video white guys want to approach women and African guy stops him..well at least in Europe exactly these guys are raping and molesting women.

Fuck Gillette, never buying a product again.

2 upvotesPS2Errol1 year ago

Paul Joseph Watson on this:


2 upvotesLinoran1 year ago

Especially WHITE men. Carry on.

2 upvotesgrngr1 year ago

Yep, fuck Gillette. I've been using a safety razor with feather blades for years. Would never consider going back.

2 upvotesSKRedPill1 year ago

The comments section in that Youtube video has just redeemed my faith in masculinity. I see that most men are very aware of the lies they're being fed.

2 upvotessealift1 year ago

Anyone else notice that the first 0:45 was Caucasian dudes acting "out of line," the rest of the video was African dudes white knighting? I almost couldn't believe it I had to watch it back again.

2 upvoteskinsho1 year ago

I don't care about the reactions to this commercial as much as I care about the facts. So I have to correct one idea that's being thrown about recklessly here - that some diversity hires are behind this commercial.

I have a family member that was on the advert team at P&G that worked on this commercial. The whole team is nothing but M7 MBAs. These aren't diversity or SJW hires behind the commercial - these are people with post-secondary degrees.

6 upvotesEdmondDantes7771 year ago

This commercial seems to have really triggered TRP

22 upvotesMoDuReddit1 year ago

You mean Reddit? Holy shit, this has been a fun shit show!

4 upvotesEdmondDantes7771 year ago

Yes. This shit show was also partially designed to cover up and slide down Gilets Jaunes in search engines.

7 upvotesp3n1x1 year ago

Gilets Jaunes in search engines

This a stretch? Why would an American business put their balls on the line for a French problem? The commercial was also made by a third party advertising company.

4 upvotesp3n1x1 year ago


4 upvotesp3n1x1 year ago


Nobody asked what Gilets Jaunes is.

"Gillette" making a controversial video for "Gilets" to slow down illiterate people on google is rediculous.

12 upvotesEdmondDantes7771 year ago

This a stretch? Why would an American business put their balls on the line for a French problem? The commercial was also made by a third party advertising company.

Not a stretch at all. It's an international problem. They don't want Gilets Jaunes to spread. It's already spreading in to the UK and many other European nations. They don't want Yellow Vests USA to start becoming a regular thing. We can't be having any funny ideas now, can we.

Gilette put their balls on the line? XD The brand is going nowhere. They may take a temporary hit but I doubt it will affect them much in the long term.

The commercial was also made by a third party advertising company.

Exactly. Gilette didn't put their balls anywhere. They were just used by a PR NGO think tank to promote slanted globalist propaganda. Propaganda by Edward Bernays is a great book that I think you would enjoy.

3 upvotesTheRedPike1 year ago


And nix the one liners with shaming zingers. It's retarded.

1 upvotesMoDuReddit1 year ago

Definitely incompetence over malice.

7 upvotesEdmondDantes7771 year ago


7 upvotesEdmondDantes7771 year ago

the only women who complain about catcalls are the ones who never get catcalled.

That's not true. Did you read it on TRP or Roosh or something?

I know lots of hot girls who complain about getting cat called and hit on all the time. Do you not hang out with girls? They always bitch about it to eachother. It's one of the most socially acceptable forms of humble bragging in woman-culture.

In short, no one besides the perpetually miserable blue-hair gives a fuck about this shit anymore.

I wish this was true but all women are being brainwashed in college to behave like the blue hairs. Even the wholesome trad-hotties are not completely immune to peer pressure and academic indoctrination :'(

3 upvotesEdmondDantes7771 year ago


3 upvotesEdmondDantes7771 year ago

They don't put on vagina hats and march about it.

Yes they do, I live in Los Angeles, and many UCLA and USC hotties were at that women's march. Not to mention all the models who go to that shit for social media selfie points.

They don't put on vagina hats and march about it.

They do. Because it's trendy and Ariana Grande told them to do it.

1 upvotesKeffirLime [OP]1 year ago


1 upvotesKeffirLime [OP]1 year ago

That certainly would hold true, which is why women make such great consumers, their emotional wiring allows them to be swayed much easier than men.

Men tend to be more logical, hence seek value when purchasing instead of good feels.

1 upvotesredpill771 year ago

It's comforting seeing the backlash. As they say, follow the money. And men's true priorities will prove to be a strong barrier for hopefully some time, until there's a spreading social movement for men to virtue signal with the products they buy.

0 upvotesSUCK_MY_DICTIONARY1 year ago

I totally disagree about seeing the backlash, I would’ve thought TRP would’ve completely ignored it. Backlash is what Gillette was going for. TRP is usually pretty good about seeing 2-3 steps ahead.

1 upvotesVinterBot1 year ago

Any good alternative to Head & Shoulders?

1 upvotes • [deleted] • 1 year ago

Cooler water in the shower helps.

1 upvotesalclarkey1 year ago


1 upvotesalclarkey1 year ago

Because the capability, or lack thereof to achieve copulation is what makes or a breaks credibility.

1 upvotescafeitalia1 year ago

I haven't shaved for over 8-9 years. Growing a full beard and trim when needed. Gillette can go to hell with their latest "we gotta make men softer than ever" message.

1 upvotesSKRedPill1 year ago

Looking at the comments section and the likes to dislikes ratio, I feel redeemed to see that men are smart enough to see through the shit of a fucking retarded propaganda that's going on.

When Gillette goes soy, society's truly fucked.

1 upvotes0kool741 year ago

I'll stick to my Phillips Norelco. All these fucking worthless POS skank cunt whore slut bitch SJWs and skinny jean wearing soy latte drinking pink tutu wearing faggot mangina piece of shit dickless bitchfuck excuses for men can all get roasted in Hitler's ovens!

1 upvotesBrewjo1 year ago

All they had to do, was make an ad that also marketed to their line of female focused "Venus" razors and products.

Someones been eating the gas out of the shaving foam cans a little to often.

1 upvotesPsychedelicDentist1 year ago

It's a very simple explanation - the ad was done by a woman

1 upvotesmiamiedge1 year ago

A profit motivated conglomerate telling men to not bully, play fair, and be empathetic. Who the fuck is telling who? Isn't Gillette the brand that was investigated in the UK for illegal price collusion and by the New York Times for horrible working conditions in their packaging plants? 98-99% of men are fair-minded but 0% of brands known as Gillette are.

1 upvotesgeo_gan1 year ago

I’m just happy I realised the total scam of Gillette razors 20 years ago and switched to just using a beard trimmer to just keep 1mm stubble look at all times. Glad I have not contributed one cent to that brand. Now though I have to stop buying Head & Shoulders for ever (Lidl and Tesco own brands do the job just as good). And will stop using Persil and switch to Bold for clothes washing.

1 upvotesKeffirLime [OP]1 year ago


1 upvotesKeffirLime [OP]1 year ago

Head over to the link at the top of the post and go to the comments section.

Parts of twitter and Reddit have also been exploding, some of facebook.

1 upvotescuteshooter1 year ago

Absolutely will NEVER ever buy from that company again.

1 upvotescuteshooter1 year ago


SEND THEM AN EMAIL about this. Don't just complain like some whiny girl. Demand an apology.

1 upvotesOneInAZillion1 year ago

Unfortunately this will probably blow over in a couple of weeks, simply because men don't tend to push back against this type of thing by and large. I do wonder though - at what point will we start becoming as vocal as the other side?

1 upvotesPegula001 year ago

P&G brands:

Always menstrual hygiene products Ariel laundry detergent Bounty paper towels, sold in the United States and Canada Charmin bathroom tissue and moist towelettes Crest toothpaste Clancy's Potato Chips, Stackerz, etc... Dawn dishwashing Downy fabric softener and dryer sheets Fairy washing up liquid Febreze odor eliminator Gain laundry detergents, liquid fabric softener, dryer sheets and dish washing liquid Gillette razors, shaving soap, shaving cream, body wash, shampoo, deodorant and anti-perspirant Head & Shoulders shampoo Olay personal and beauty products Oral-B inter-dental products Pampers & Pampers Kandoo disposable diapers and moist towelettes. The 2014 Financial Report lists Pampers as Procter & Gamble's largest brand.[2] Pantene haircare products SK-II beauty products Tide laundry detergents and products Vicks cough and cold products

Edit: somebody format and repost, im on mobile

1 upvotes8n0n1 year ago

Only thought I have for Proctor and Gamble plus Gillette:

Read TRP Sidebar -->

Read this post at own risk and presume this has been modified by Reddit Inc.

1 upvotesepixs1 year ago

use old fashion blades with a straight razor, save you $ in the long run anyways

1 upvotes22oregon221 year ago

Great write up. The problem isn’t toxic masculinity, it’s toxic femininity. 50% of males raised by single moms and 80% of academia is women. Males are raised in female dominated societies. The problem is not the evil patriarchy, it’s the lack of a real masculine influence in a young males life’s

1 upvotesomega_dawg931 year ago

my current Harry's blade is still very sharp and i have an 8 pack of spares waiting.

bc of this bullshit, I'm going to go buy another razor tonight... just fucking because.

btw, fuck gillette and p&g.

0 upvotesseedster51 year ago

I already switched to Harry's. That stuff is so much better.

4 upvotesnicksnice1 year ago

not sure if you saw what Rollo posted.. Harrys deleted the tweet but it was more of the same "toxic masculinity" bs..


they must have seen the backlash gilette was getting and did damage control.

-1 upvotescentaursg1 year ago

Gillette is just trying to utilize current backlash against men to promote their products. These days many in corporate marketing are women.so the ads make sense. Their bosses are pussies and they approve of such scripts.

I see the problem with the ad - making men look bad but I dont think there is any attack on masculinity. The ad focuses on bad behavior. Getting annoyed at this ad makes you look weak. It makes you look like you need validation of being strong and masculine. Instead be your best self. FUCK Gillette and othef corporations. You know what you are. Go your own way. Do your own shit. Have the confidence in yourself. Have a vision.

Having said this, I think the bad rep against men has to be stopped and I will support any ads that uphold masculinity and TRP ideas..

-6 upvotesFlying_Wingback1 year ago

Lol fuck what they believe in, they make quality razors and I'm gonna keep buying them

4 upvotes • [deleted] • 1 year ago

They arent the only quality razor out there anymore.

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