[From his latest post,] (http://therationalmale.com/2015/04/17/dancing-monkeys/) this is the money quote:

Bottom line: Sex with wife sucked for years. Rollo’s concept of dread game has literally saved my marriage, but again there’s a subtle and very important distinction. When I initially conceptualized dread game it was with my wife in the center of the frame (in other words “If I use dread on the wife, she’ll want to fuck me more”). The results were meh. However, when I put MYSELF in the center of the frame as in “If I were suddenly single tomorrow how quickly could I get laid?”, the results were dramatic. The difference is this: In the first scenario I was counting on my actions causing a change in someone else (the wife). In the second scenario, my actions caused a radical change in MYSELF and in my conceptualization of myself.

Dread is not about cheating or making your wife think you are cheating. Dread is nothing more then letting her see that your life is a fun life that other women find valuable. She is welcome to follow you in it. You improve your life because you want to, not because you want her to fuck you.