This is the story of the girl whose boyfriend got beaten up by a larger dude and then she started fantasizing and masturbating to the dude who beat him up:

https://i.imgur.com/nXojmO3.jpg

"Dylan" is a douchebag who beat the shit out of her boyfriend in a fight. She no longer feels the same about her boyfriend and masturbates to the thought of Dylan and his body. The dude is an asshole, but domination is domination: the girl now prefers Dylan.

How would you react to your partner being humiliated/beaten up during a confrontation with another man?

I also found this recent news article:

The stars of the Fast and Furious franchise refuse to look weak on screen:

http://www.darkhorizons.com/furious-male-stars-refuse-to-look-weak/

We are talking about men like Dwayne "The Rock" Johnson, action stars whose masculinity and power can barely be questioned at all. They are the very image in our media of "a tough guy" or "a MAN". These men are among the least insecure and, most importantly, the least vulnerable to emasculation. They're portrayed as the very definition of masculinity and muscle.

And yet... their contracts specify how badly their characters can get beaten in a film. Because their image would suffer too much if people saw the FICTIONAL characters that they play getting beaten up like a sparring bag. Their agents don't want them defeated in a single scene, they can't be shown losing fights, and if the script truly requires them to lose a fight it has to be a "clean" defeat, not a violent beat-down.

Remember that these are FICTIONAL fights. And yet their image would suffer so much if they were shown taking a beat-down that their agents refuse to ever show them being vulnerable or weak in any way, because that would mean a drop in ticket sales, they would literally start losing money as a result of their image no longer being as imposing as before.

Female UFC fighter breaks up with boyfriend because he got humiliated in a fight and she refuses to date anyone who can't "be a man" at all times:

https://www.youtube.com/watch?v=no7FuVwcn6w

Miriam Nakamoto tells Joe Rogan how she won't date a man who can't "be a man" all the way through a professional UFC fight. According to her, the dude was "great" in every way, but she still left him after the beat-down.

DISCUSSION

Is it inevitable for men to lose attractiveness any time they lose? Especially when the defeat is humiliating or emasculating.

EDIT: You should all check out the biological principle of mate guarding https://en.wikipedia.org/wiki/Mate_guarding_in_humans