If Reddit doesn’t go the way of Digg.com and completely evaporate then the spirit of the internet is finally dead

Reddit is the future of the internet.

Uber-skeptics like the people who will survive this dark era in history tend to view all human interactions as businesses. This is not because they like business, but because they are realists: all people act in self-interest, and in civilization, since the primary skill required is to induce others to do things for us, self-interest requires acting for personal gain usually through deception.

In this mindset, we can debunk ideology by pointing out that it is a business, specifically a variation of the entertainment business. In entertainment, one creates images that makes consumers feel safe and content, and in order to experience that feeling again, they buy the product. However, in order to make the product appealing, the sellers must ensure that it never appears to be a product.

One notices over time that successful products center around a few themes. These involve what humans wish were true, including eternal youth, sudden wealth, narcotic romances, and other fantasies that involve the human being as the center of life, more important than its context, so that the brain feels safe in its significance as if that would hold back or at least diminish mortality and individuality. Essentially, entertainment fantasies focus on the individual being God or god-like,

If you wonder why Leftism resembles a religion, this is why: it is a replacement religion with human intent at its center instead of a divine being.

The central idea of Leftism is control, which one might describe as the replacement of structure with a linear centralized authority. Under control, the intent of this authority alone matters; it removes anything which competes with it by using the device of “equality,” which reduces those under its command to atomized beings who can be commanded with identical mandates.

This serves the convenience for control and in the case of people, isolates them in their own fears of offending control or missing its rewards, eliminating the structures of organic civilization which nurture it from within. Instead, they must become dependent on the controller and act as a mass that waits on control for commands.

Through this hybrid of religion and tyranny, Leftism Inc. runs itself as a successful business that makes itself essential to the function of a civilization, but in so doing, removes any other option for order in a society. Like a parasitic worm, it enters through the heart, where people long for an end to risk, war, differences of ability and other sources of stress. Then it makes its way to the brain, where it rips out the nervous system and replaces it with a remote control that directly manipulates every part of the body to act in unison. This abolishes differences between the organs, turning the body to mush that responds jerkily and ineptly to commands, but the controller does not care. The zombie serves its intent, and therefore can be sacrificed, because only the intent matters.

This represents a different type of “game.” Normal healthy people seek to win the game of life by playing well and making themselves better in the process. Those who are dead inside instead quest for control, power and other tangible things they can manipulate. To do this, they destroy all order outside of themselves because it competes with their intent for importance. In fact, they adore having chaos and destruction all around because these only serve to emphasize the necessity of their intent, choices, whims, feelings and judgments. The ego sits in a blaze of glory formed by the incineration of everything good — because only good, not bad — competes with the self.

If you wonder why your world is a wasteland, with every normal function — jobs, government, art, culture, family and friends — perverted into a replica of the larger control structure, this is why. The West is a ruin because it is existential misery with excellent shopping. The soulless person says, “Hotdogs only a dollar! I love this country, such a bargain!” and then goes through life ignoring crises, and rationalizing the loss of time and autonomy as necessary for the highest value, which is then justified as being the shopping itself. This type of reversed order of thought is essential to surviving this time, but the most important parts of each person — the inner self — does not survive it, because it, too, is perverted into a control structure.

Leftism sells a highly successful product, equality, which makes every individual feel that they are safe even if they fail or do something degenerate. The Left sells acceptance, and this quickly morphs into a sense of being “good,” and this encourages people to feel good about themselves without needing to do anything to that end.

Since this product is eternally popular, Leftism sells it with a catch — a Devil’s bargain — in that in order to enjoy the product, users must pass it on to others like multi-level marketing, drug addiction or a street gang. The group defends itself and spreads benefits among its people, who are presumed to be “good,” and by the converse assumption, others must be “bad.”

This gives Leftists an identity: They take from the bad and give to the good. This suppresses both concerns over the inherent immorality of theft and gives people a new identity as Robin Hood styled social reformers, instead of merely neurotics who find life difficult and want to scapegoat others in order to force their way into society despite being fundamentally irrelevant to it.

As soon as it achieves traction, Leftism begins to resemble any other business, which is to say that it collects incompetence and weaponizes it by making each person fear for their own position, thus driving them into doing symbolic acts for the sake of appearing important, busy and competent.

If you wonder why Leftists are such fanatics, the basis of that psychology can be found in this development. They now feel accepted by society, but they must still demonstrate their place in the gang, and they compete among one another in a game of Who Is The Most Egalitarian. If one person liberates orphans, the next liberates retarded orphans, and the winner grants freedom and welfare to gay minority retarded disabled orphans. Whoever shows the most pity is the champion.

At the same time, this Office Space like dimension to Leftism — and indeed, to all control — creates a situation where all other political actors become coworkers. People trade favors, and prioritize “getting along with” one another above whatever job they are doing. This serves to further Leftism by co-opting normal people in because the Leftist will approach them as a colleague, trade favors, and then expect loyalty. This is how conservative movements are quickly absorbed into the Leftist morass.

When the Leftist empire reaches monopoly status, it tends to do whatever any business does when its productive years are over, which is sell out to a wealthier but directionless concern that will absorb its assets as a type of long term cash cow. The Leftists have held their competitions, and those who rose to the top make off with the funds, and then everyone else goes home to their bleak apartments in what are now Venezuelan-Soviet conditions. The civilization they parasitized is now effectively destroyed, but this does not stop each new generation from rising up to see what it can steal.

The only way to stop Leftism is to recognize it for what it is: tyranny by the unimportant, miserable, unhappy, neurotic and obsessive. In other words, those who are not the productive contributors and creators in a civilization have become a growth within it that hopes to take over. The rest oppress the best, which causes the best to drop out or leave, and renders that civilization into a wasteland of incompetence and solipsism.

Our aristocrats were destabilized by events such as the Magna Carta, which limited their power and forced compromise with the commercial class. This in turn commercialized a great deal of the aristocracy, and gave rise to the shopkeeper class, who treated government as a business and not a quest to improve civilization in a gradual basis by rewarding its best and ejecting its worst.

The rise of the shopkeeper class was unfortunate because while these were clever, especially with “making” money, they were not intelligent in the sense of being able to see a dozen moves ahead in the game. As a result, they specialized in short term decisions which created long-term problems, destabilizing society and allowing the ideologues to take over.

As usually happens, the rise of ideologues brought about instability because now, in addition to the task of being a good person and performing a role, people had to defend against ideological suspicion which was like a constant witch-hunt. This in turn made people inauthentic and driven by appearance, which pushed them further toward the ideologues in the search for a protector.

This type of “defensive personality” afflicts all societies where authority and power are not closely tied to realistic and long-term thinking such as the aristocrats display. This is the root of control: by making all people isolated and afraid, it compels them to obey, but in such a way that they rationalize it as their own choice.

As we see in the world of commerce, the best products do this as well. People go to the store and buy the bread that is always there because it is the convenient option, then rationalize the purchase by convincing themselves that they like it. Eventually the company realizes it will profit even further if it buys up or drives out all other brands. Leftism behaves in the same manner.