There has been a truism that probably emerged every since money and financial transactions were born. A very simple idea that every mercher, seller, businessman but also (especially) conmen and charlatans have always known and many have succesfully employed for probably many centuries. And that idea is quite simple:

Making people feel like shit sells.

Scaring people, making them feel ashamed, dirty, outraged, or otherwise making them feel incomplete somehow are all effective strategies to sell. The entire american marketing revolves arround the idea that if you don't buy Axe perfume, girls are gonna reject you and everybody's gonna think you stink and your life is going to be boring and forggetable... even your dog is gonna hate you. All because you didnt buy a perfume from a certain company.

The same is true not just for selling crap but to ideology. The Nazis made germans feel outraged and used by Jews. Communists made low classes feel outraged and used by rich people. Cults make people scared by telling them that apocalyspe is comming. In particular, victimization is the queen of all "how to convince peopleto followme by making them feel like shit" strategies. So, to pick on the Nazi example, all german people back in the 30s were being exploited by evil and selfish jews who have historically raped Germany since like ever. Communists made poor people feel like victims of the oppression by higher social classes, etc.

So what does this has to do with Red Pill? Well, there's this thing called society. And society has been lieing to you with blue pill concepts. Telling you women are good people but they want to exploit you. They want to cheat on you with alpha men, whom are all taking the pussy while you burn in celibacy. Women only want you for your money and it's only at age 30 when their looks have faded that they want to marry you, only to divorce rape you and take along the kids who are probably not even yours. And all women are like this, no point in running from the truth.

In other words, you're a victim of some inherent conspiracy going on between society, women and alpha males.

So you get the point. Making people feel like shit, particulary the victims of "blue pill" and "Hypergamous females and alpha chads" creates this outrage, loneliness and desire for revenge in young men who are now all for "fighting back" this unjust condition. In other words by victimizing people you're creating in them the need to fight back. This people are now looking for solutions to fight their victim status. And that's where shit like ideologies like red pill show up.

Red Pill presents itself as the solution to the problem they created. Much like a cult leader who managed to convince people that the world is going to end next saturday and the only way to salvation is to join his "group of chosen ones", red pill also presents itself as the one "school" where you gonna learn how to reverse the whole situation in your favor. Not only you're gonna be a succesful guy with women, you're gonna be a COMPLETE CHAD who get's laid a lot and everybody loves and nobody is gonna fuck with you and you're gonna be this cool James Bond like leader in your group of friends (Note: Keeping dream-like promises of unachievable goals is important at this stage). You may have to do some shitty thing like becoming a manipulative asshole, but it's not your fault. You're the victim, remember?

After convincing people that they are the victims of some inherent conspiracy and that they have to join your group, what follows next?

What follows next is that people who joined the group need to be kept hooked on it by any means necessary. This includes having unattainable goals, like having to be some really highly succesful, masculine guy who lifts, fucks a lot and has everybody bowing to his will in order to be considered a top "20% alpha". This includes managing your wife to have sex with you daily, cook for you, be super thin and attractive, and basically have the perfect married life, or have to fuck multiple women non-stop so that you can look in the mirror and feel like a "Chad". Much like the pharma industry, curing people doesn't sell. But keeping them hooked on a drug to keep them stable without ever giving them the cure they truly want works wonders.

So, in summary:

Step 1: Create the need by making people feel like shit, pariculary victimized by something or someone;

Step 2: Offer the solution to fight back this awful need

Step 3: Keep them hooked. Don't ever give them what they want.

Step 4: Profit.

This dynamics is a inevitably recipe for failure. By not giving people what they want (probably because the solution is unachieavble not to mention that the need doesn't even exist to start with) people will mindlessly engage in a never ending chase until they become aware of the trap they are in.

If you're red pill, you need to realize you're in a borderline cult that follows this exact business plan, hence many of the things presented there may not be true or healthy for you.