With men, it's easy. If a woman is even slightly hot, she is bangable.
With women, not so much. They might consider a man totally unattractive at first, but their attraction can easily change based on any factor that is not related to appearance. Purely visually with no background info, women are extremely shallow and will indeed like only top 20% of men. But if they know these men a little bit more, they might totally crush on someone they previously considered unattractive, and they don't even have to personally know the guy.
To prove it, check out female's biggest screen crushes. Btw, rarely they are a typical male model with perfect chin. People like Alan Rickman in Happy Potter (source of wet teen panties since the first movie), Adam Driver, Bryan Cranston in Breaking bad, Pedro Pascal, Benedict Cumberbatch. Sure, none of them are called ugly except for Adam Driver who probably has the biggest female following out of all of them. So yeah, they are attractive, but let's be honest here — none of them would be rated as a top 20% on Tinder, if they weren't celebrities.
Sure you might say women love them because they are celebrities. Well, nope, they loved characters first. Alan Rickman and Bryan Cranston were celebrities before the roles that made so many women swoon over them. Character crush is a pretty well known trend among women, after all women make up the majority of writers and readers of fan fiction.
Women don't crush as much on other, more famous and more attractive celebrities, if they haven't been in such iconic roles. For example, let' pick two extremely popular Marvel actors — Benedict Cumberbatch and Chris Hemsworth. The latter is objectively much hotter, I'd say he is one of the few famous actors that fit the Chad profile — perfect hair, skin, body. But Cumberbatch has a much bigger female fanbase, thanks to Sherlock. Marvel didn't do much to him in this sense, there are much less fanfics, gifs, fanart with Strange in comparison to Sherlock. It's because the character of Strange is kinda uninteresting and therefore not so attractive to female audience. Hemsworth was not even on female fanfic radar before the third Thor movie, since the first two were garbage.
Truth is, it's not really about face only, or height, or frame. It's not even about "personality" because the personality of whiny emo Kylo Ren is not the most attractive out there. It's about the female fantasy, and how much the character fulfils that fantasy. Snape has even worse personality. He was vindictive abusive incel, who once threatened to kill the animal of one of his students, whose parents were tortured to insanity. And women loved Alan Rickman not because he looked like Alan Rickman, but because he played the character of Snape who filled this weird female fantasy about a bad boy loner or something.
That's why you cannot trust the surveys where women are asked about what they like in men visually. They will never reply they love greasy hair, baldness, abusive behavior, narcissism and so on. Yet, many women will substitute any 6 feet model Chad for a fantasy with Sherlock, Heisenberg, Snape or Kylo Ren. Height matters for women if the guy is just out there. Height doesn't matter so much if the rest of the man somehow fits their strange fantasy profile. Also, that's why when women say "man's appearance doesn't matter" — they aren't lying either because they know they definitely can be attracted to a character whose appearance they didn't like before. I believe every woman at some point had this experience of having a crush on a character and making up his whole personality in her mind. Women don't even need an actual person, they often crush on book characters.
For men, a girl is either hot or not. She cannot seduce a guy because she has some eccentric personality, if she is ugly or fat. But men tend to think women see the opposite sex just like they do, and that's why there is so much misunderstanding between TRP and the rest of the world when it comes to who women are attracted to.
Btw, I used celebrities and famous characters because it's the only ground people from all over the world can connect. And I used mostly teenage girls crushes because it's a very easy to observe phenomena that also has some interesting observations of female sexuality that I noticed is much more complex than male.
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