For any of you who follow Rich Cooper (Entrepreneurs in Cars) on YouTube, he says this phrase an awful lot. I don't know whether he coined it himself or stole it off Rollo Tomassi (he has a habit of taking phrases off Rollo and passing them off as his own). The original phrase he used was actually "fuck the winners" rather than "pick the winners" but he had to change it to be more YouTube friendly. Anyway I digress.

The phrase basically means that women do not care about how much time, effort and stress you have to go through to look better/gain status/become rich. For example:

- they don't care about the effort it takes in the gym and all the calories you have to consume to build muscle

- they don't care about how much effort you had to put in to reach managerial position or whatever it is at the company you work for

- they don't care about the time you had to put in to find the right style clothes, the right haircut, the right smelling cologne, the right makeup to define your jaw muscles etc.

- they don't care about the effort it took you to build social skills or the courage you had to build up to flirt with them and ask them out

The list goes on. Not only do they not care about the effort you put into these things, they also won't be with you during your struggles with these things either. They want the finished article, so they literally wait at the finish line and pick the most successful/attractive men.

Now do you agree with the phrase? If so, why? If not, why not? Male and female opinions welcome.