With all the hullaboo about the coronavirus, I wanted to share an interesting fact about human nature: Women are repelled by beta males not just because they are unattractive and undesirable, but also because betas are disgusting. I don’t mean disgusting in the colloquial “that guys sucks and let’s laugh at him” sense – I mean, that women actually subconsciously see betas as possible carriers of infectious disease, and this subconscious perception in women activates their disgust reflex which makes them want to flee the presence of beta males.

I always wondered why women were repelled by betas. Everybody knows why women are not attracted to betas: They are weak, unreliable, needy, annoying, useless, manipulative, etc… But why do women seem to want to actively avoid the company of betas, even when the betas are not hitting on them or being needy?

I found the answer when I started studying the work of Jonathan Haidt in the field of disgust. Here is a good article on the subject: http://people.stern.nyu.edu/jhaidt/articles/haidt.2003.elevation-and-positive-psychology.pub026.html.

Psychologists have known for a long time that humans evolved to feel disgust at certain types of elicitors relating to food, animals, body products, sexuality, body envelope violations (including gore and bleeding), death, hygiene, interpersonal contamination, and social disgust. But Haidt introduced a new emotion that he deems to be the “opposite of disgust”: elevation.

Haidt discovered that human beings equate disgust with one’s status in the tribe and in the dominance hierarchy. The more disgusting you are, the lower you are in the dominance hierarchy and the further you are kept by the others from the center of the tribe, because you are more likely to be infected with infectious diseases. The less disgusting and the more “elevated” you are, the more likely you are to be in the center of the tribe. This makes sense – human beings evolved to want to keep contaminated individuals – or individuals that appeared to be at risk of contamination – on the fringes of the tribe. Almost all cultures have taboos about purity, and things like status, holiness, or importance are often equated with purity.

A person who feels elevation is more likely to feel positive emotion and want to help others. A person who feels disgust feels negative emotion and wants to attack or escape others. Studies have shown that people with right-wing beliefs often have a greater disgust sensitivity, which is why they want to close borders and limit contact with “outsiders.” Right wing beliefs are also more likely to predominate in countries with a high rate of infectious disease. I surmise that this coronavirus pandemic will result in a rise in right-wing governments over the next several years.

Women have evolved a much stronger disgust sensitivity than men, which is why they are more likely to be well-kept and have good hygiene. Of course, women can be disgusting as well, but usually when a woman is disgusting that is a sign that there are massive problems in her life. It makes sense that women are more disgusting: because they naturally see themselves on the fringe of the tribe where the infected individuals are, they are more eager to escape the fringe and be accepted by the inner circle. Furthermore, because men are more likely to venture outside the territory of the tribe to kill food and bring it back to the tribe, women need a higher sensitivity to ensure that they do not come into contact with a contaminated man.

Selectivity

The key to avoiding infectious disease is by being selective about what types of elicitors you come into contact with. Humans evolved the disgust reflex as a way to be selective. This fresh fruit is good to eat, this food with maggots is not. This woman with a clean vag is good to have sex with, this woman with boils on her vag is not. This person smells good and is therefore fine to be around, this person stinks and is not. Etc…, As you can see from the coronavirus panic, selectivity about where you go, who you interact with, what you eat, and what you do is crucial to protecting yourself from infectious disease. And this desire to be selective is wired into our genes.

People love to laugh at purity taboos in religions. Why, in Islam or Judaism, is it bad to eat pork but eating beef is fine? Well, we may never know the original reason for that rule, but the reason that rule persists is that people feel elevated by purposely being selective with their food. By being selective with these disgust elicitors people feel a sense of elevation even if their selectivity is irrational. The very act of selectivity elevates you.

In Practice

What does this mean in practice?

Well, obviously you need to keep immaculate hygiene. If you notice the kind of guys that super hot girls are with, they are usually extremely well-kept, often far beyond the average man. Their hair is well done, their clothes fit, they smell good, their beard is nicely trimmed – they are the opposite of disgusting. Most importantly, everything about his appearance is conscious and intentional – their posture is intentional, they are intentional in wear they are placing their hands and where they are looking, and every hair on their head is placed there intentionally. Even if they are going for a “messy” or punk-rock look, it is done intentionally.

But there is a deeper, more important thing to show that you are elevated rather than disgusting: you must be selective about everything, but especially about the nine primary elicitors: food, animals, body products, sexuality, body envelope violations (including gore and bleeding), death, hygiene, interpersonal contamination, and social disgust. If a woman feels like you will eat anything, have sex with anybody, go anywhere, or do anything, she will subconsciously feel like you are more likely to catch an infectious disease and are therefore disgusting. Like the holiness taboos, even if your selectivity is not necessarily rational or hygienically required, by being selective you subconsciously communicate that you are elevated and high-status. It does not necessarily matter WHAT you do, but the fact that you will not do anything.

We all know that if you let a woman ‘lead” the interaction, you will become less attractive to her. Women are attracted to confident, dominant men that can lead, and men who cannot do that are unattractive. But by letting her lead, you also communicate that you are disgusting because you are not selective about what you do and where you go. If you are with a woman who insists on taking the lead on something, you can break out of the trap by saying “I don’t do that” or “I won’t go there.” It may sound like you are being difficult or prissy, but your selectivity makes her more attracted to you.

Since I had this epiphany, I have ratcheted up my selectivity and disgust sensitivity to amazing results. I make more jokes about stuff being gross, about people not touching me, about not doing certain stuff or going certain places, and women react positively. Because men naturally have a lower disgust sensitivity than women, if you can ratchet up your perceived disgust sensitivity in front of women you can immediately stand out and gain an advantage.

And obviously, in the midst of this coronavirus epidemic, you should be very selective as to what you do, where you go, and who you come into contact with, not just for your own health and safety, but to raise your attractiveness to women.

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