Most guys on TRP want to be alpha, or at least stop being beta—which is understandable.

An alpha is perceived as dominant, in control of his destiny, able to get the girls and the money and the position.

Presumably, an alpha leads a happier life

A beta, on the other hand, is perceived as lesser, a cuck, a slave to chance and subservient to women and the libtard mainstream society. A weakling who allows himself to be crushed by those whom he deems are superior to him.

Presumably, a beta lives a shittier life.

Between being alpha and being beta, I’m betting most here would prefer to be alpha.

However, when discussing this act or that act, I hear a lot of guys—young guys especially—saying, “That’s so beta!” or “That’s not alpha!” or “You’re a beta bitch for doing that!” or else “You’re never gonna be alpha if you do that!”

As if it’s either/or. As if to be an alpha, a man has to live by some absurd standard of dominance. If you slide just a little bit? That’s it—you’re done—you’re no longer alpha—you’re a fucking loser beta cuck!

Sounds almost like a religion, now doesn’t it? You will either go to Alpha Heaven if you follow the perfect line and do exactly as our Red Pill Religion teaches us—or else you will go to the hell of being a beta cuck!—so watch out! Be the perfect alpha at—all—times!!! . . .

This is of course absurd.

Being alpha is not a religion, and it’s not a set of rules that you must follow at all times—or else.

Rather, being alpha is something contextual, something that happens at key moments. It’s not something you do every second of the day, in every interaction that you have. It’s something that takes place once in a while, at small but defining moments. At important moments—not every moment.

If you had to be “alpha” all the time—day in and day out—it would be exhausting! Overwhelming.

You have to learn to pick your moments to dominate.

A simple example: My four year-old daughter gets her way with me every single time. She wants to dress up as a ballerina-princess-fairy to go to the playground, complete with a tiara and a magic wand? Fine by me. She wants me to cut up her food into “magic shapes” (triangles and hexagons and funky strips that small children find exceedingly cool)? No problem, coming right up.

I confess: I’m my four year-old daughter’s beta bitch!

But when a brokerage house I deal with wanted to fuck me out of two basis points on a recent deal—which would have cost me low five figures—I took out my phone in front of the three dickheads smiling at me across the conference table, set the speakerphone on, and speed-dialed their competitor. When the man answered, I said, “George, can I drop by your office in about five-ten minutes?”

The shit-eating grins vanished. I got back my two basis points, plus an extra basis point off their commission “as a show of appreciation for your business over the years.”

It’s all about when and where to be alpha. It’s all about the stakes at play. It’s all about context.

My 4 year-old daughter and my 2 year-old son totally ignore my hollering when it’s way past their bedtime? They jump up and down on their beds and giggle and play and totally blow me off and refuse to get in their pajamas while I fruitlessly try to wrangle these little savages into bed?

I’m a fucking loser beta, no question.

Some slick bankers want to smooth-talk me out of $20-$25K?

I’ll fuck them on the spot. I’ll show my willingness to take away their $130K commission right then and there, right in front of them, even if it means me paying a higher commission to their competitor.

You see my point. You don’t have to be alpha all the time, or even most of the time. You have to be alpha at key moments—at the moments where it matters. Where there is something to be gained.

Losers self-consciously act alpha all the time—these people are called “bullies”. They are hard-asses all the time, day in and day out, and at best they earn people’s fear.

But they don’t earn their respect. Much less their loyalty. And much less their love.

If I were a loser like that, always striving to be alpha every second of the day, then I’d wind up yelling at my two toddlers, insisting that they get into bed by 8pm on the dot.

And what would be the result of my being so “alpha”? My two small children would fear me, rather than love me as they do.

So don’t think you have to be alpha every second of the day. Know when to pick your moments. If you’re starting out on the road to being alpha, then practice, sure. Approach girls relentlessly until you’re not afraid anymore; stand up for what you think in the face of disapproval; hustle to get the job, get the promotion, and fuck over people who get in your way—sure, do all that, yes.

But know why you are doing it. And know when you need to do it, and when you can be a beta cuck loser. Know when it's smarter to be a “beta cuck loser” than a self-consciously super-dominant—and self-defeating—alpha.

Quick metaphor:

You ever play tennis? There are points in a match when the players are hitting the ball back and forth over the net, and they both know that it really doesn’t matter who wins that particular point.

But there are other points—key points—where both players will hustle like madmen—because it’s a point which will define the entire match. So they hustle and run and grunt with total effort in order to win that particular point. Because that point is key—it'll decide the winner.

Same with being alpha. You don’t have to win every point, or even most points—you just have to win the key points.

Hope this helps.

Coach Red Pill.

TL;DR: You don’t need to be alpha all the time, in every interaction. You only need be alpha at key moments, when something important to you is at stake.

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