1.) Introduction - Summarising The Law:

Law 27 is a particularly important law, for the need to believe is a universal aspect of the human character that can be leveraged into acquiring great wealth and fame. The need to believe in the mysterious, the beautiful, and the ideal is a source of great passion and comfort, and yet it is only by exploitation of this very mechanism that influence can be achieved.

Law 27 touches upon the single aspect of the human psyche that dictates the form of all human thought and action, as well as the movement of capital that accompanies it. This is why ideology, marketing, subculture and religion all frenetically compete to influence the people with their various interpretations of reality, for those who buy into their views reward them politically and financially.

Belief and gullibility are inextricably intertwined, for gullibility finds its root in greed, escape, and the want of happiness, things which exist in all minds. All minds are suggestible, it is just that some are convinced to a greater degree and with less effort than others. The purview of this law is to exploit the aforementioned needs by building belief systems from them that will act as a funnel for personal success.

Remember, to form a cult is not to merely impress a mind, but rather, to capture it by defining the very filter with which it interprets its surrounding reality.

2.) Notes On The Law:

  • A following is the cultural embodiment of an army, your most zealous followers will preserve your reputation by fighting your detractors.

  • With a following in tow, the enforcement of your will becomes automated. Your followers will act as relays for your ideas, pushing your agenda and converting others to your cause. Like any good business, a successful faith outsources proselytisation to its most fervent pawns.

  • People are blessed with the ability to adapt to a harsh reality, but cursed with a need to believe in delightful implausibilities.

  • The allure of the unreal is the grace of transcendence, fantasy bestows escape from mediocrity, and it is in this desire gullibility finds partial form.

  • Cult creation relies on a central point of worship, a person or thing that symbolises a group's shared values. Cult leaders appear to be the living personification of the ideals, norms and values that the wider group holds dear.

  • In the absence of religion there is a power vacuum, the people's need to believe remains, but the cult which previously sustained the need is absent. As such, people turn to smaller and less ancient cults, swapping religion for ideology in the unending quest to understand a cold world and experience a better tomorrow.

  • The gullible outsource their agency to faith, rationalising failure as fate.

  • The greater your number of followers, the easier it becomes to acquire new ones; this is preselection at work.

  • A sophistic charlatan is infallible to his cult, misfortunes are rationalised around him rather than attributed to him.

You can find the rest of my notes here - enjoy!