Proctor & Gamble loses $8 Billion, decides maybe war on men was a bad idea...

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August 6, 2020

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Title Proctor & Gamble loses $8 Billion, decides maybe war on men was a bad idea...
Author redpillschool
Upvotes 990
Comments 266
Date 06 August 2020 03:12 PM UTC (8 months ago)
Subreddit TheRedPill
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the red pill

[–]aaaGreg588 points589 points  (88 children) | Copy

This is literally the only brand I refuse to buy

[–][deleted] 298 points299 points  (29 children) | Copy

Ya, Gilette can eat my ass. Their competitors are just as good, ain't ever buying from them again.

[–]LoosingMyVulcanMind175 points176 points  (2 children) | Copy

They have lost my business for good. I purposely avoid anything from the brand.

[–]babybopp51 points52 points  (1 child) | Copy

Always weird how they always use women to market men’s products like we need our hands held. All those viagra and sex pill markets are exclusively women run telling men what to use. Like a man telling women what tampon they should use... Gillette tried to play this game and lost

[–]AdamP00l14 points15 points  (0 children) | Copy

The thing is it's mostly women going to shop, including men's products. They didn't try to appeal to their audience but to the buyers of their products.

[–]butt_mucher75 points76 points  (7 children) | Copy

Just use a safety razor instead. I'm on my second year with mine and I'm sure there will be plenty more left.

[–]0io-42 points43 points  (4 children) | Copy

Box of 100 razor blades is seven or 8 bucks and lasts for years.

[–]butt_mucher11 points12 points  (3 children) | Copy

I'm lazy so I just use shaving cream so it doesn't even take any longer than a normal razor.

[–]Drekalo52 points53 points  (2 children) | Copy

I'm even lazier so I just grew a beard.

[–]1Ill_mumble_that5 points6 points  (1 child) | Copy

I'm even lazier so I bought a goat. It mows the lawn and my beard.

[–]RedGille1 point2 points  (0 children) | Copy

safety razor

sadly, inventor of which was : King C. Gillette

[–]acoltismypassport68 points69 points  (5 children) | Copy

I have a Gillette Coronet from the early 1950s that I bought at a yard sale in Amsterdam for five euros. Picked up a 100 pack of DE blades for about the same.

Seven years later, I've used maybe half the blades. The razor itself is built like the pyramids.

And Gillette want, what, £15 for the razor, and just as much for a 3 pack of blades? Lmao, fuck off.

[–]BasilevsNihili62 points63 points  (4 children) | Copy

Back in the days when product quality was what made a brand good or not, not how much feminist/BLM/LGBT propaganda it spills out.

[–]Real TalkTheDoorOfOsiris3 points4 points  (2 children) | Copy

Nigga, those days are long gone. Lol. Unless the pendulum swings the other way of courae.

[–]GarroteWire0 points1 point  (1 child) | Copy

It will, and it won't be pretty.

For them.

[–]Real TalkTheDoorOfOsiris2 points3 points  (0 children) | Copy

Do you think so? Idk my friend. It seems as if the more conservative demographic that tends to vote moderate to republican will eventually die off in 2 to 3 decades (i.e middle aged to advanced aged white Americans.)

The amount of individuals not white (black such as myself) and conservative /more traditional do not make up a large enough base to really constitute any difference.

I don't think that the pendulum will swing back towards moderation. Extremes are the norm now and with an financial economy and more importantly, a social media economy that caters towards echo-chambers, we're looking at a future of delusional voters and buyers who are more comfortable with convenience versus competence.

[–]1Ill_mumble_that1 point2 points  (0 children) | Copy

Ah you infer to the time when men were the primary buyers in a household.

You still see this today with tools. Snapon for example. There is no equivalent in female markets.

[–]TRP VanguardHumanSockPuppet53 points54 points  (9 children) | Copy

Get a safety razor and never look back. Closer smoother shave, and it costs $10 for a pack of 100 blades. My last pack lasted me six years.

[–]1jojojijo33332 points33 points  (5 children) | Copy

I have a straight razor + beard trimmer

Cost: insignificant

[–]MaxWyght12 points13 points  (4 children) | Copy

The entry price for that straight and accessories was likely a bit high, but it's a one time expanse.

[–]0100001011000011101111 points12 points  (1 child) | Copy

A safety razor and 50 blades can literally be bought for 20-25 bucks. the same as a 4 pack of gillette razor heads

[–]bobdigga0 points1 point  (0 children) | Copy

Going on 4 here. Prob last another 4 at this rate.

[–]HorvathRed0 points1 point  (0 children) | Copy

Or just maintain a groomed heavy stubble year round with any halfway decent trimmer. I literally can't remember the last time I shaved.

[–]AloofusMaximus0 points1 point  (0 children) | Copy

Where you really splurge is on the brush and soaps!

Took me about 2 years to get through my DE sampler pack.

A good brush and soap/cream is definitely worth the money though!

[–]urbana15 points6 points  (0 children) | Copy

They can eat my arse but they will never shave it

[–]badassgildarts1 point2 points  (0 children) | Copy

Don't you mean shave your ass?

[–]flying-backflip85 points86 points  (40 children) | Copy

Proctor & Gamble is everywhere though. Got to look on each item closely for the P&G logo on the back. They own a lot of brands.

[–][deleted]  (20 children) | Copy


[–]D4rkr4in43 points44 points  (12 children) | Copy

Ok here’s my theory since you brought up DSC. I bet that Gillette and P&G did this completely on purpose because they are not stupid over at P&G.

P&G knew that their time of monopolizing the shaving industry was coming to an end with these competitors like DSC, Harry’s, and all these other competitors. They were getting beat to a point that the business was already doing poorly and constantly losing market share. How do you explain to investors that Gillette, one of their biggest brands, was sinking? How about a botched ad campaign? They can use it as a scapegoat as to why no one was buying their overpriced razors, prune a few PR people, and claim the biggest loss possible over a PR disaster

Even assuming the PR disaster was not intentional and they thought alienating their main clients was a good idea for whatever fucking reason, there’s no way actual losses amount to 8B over this ad. They just tacked on and accredited all lost sales to all competitors to this PR disaster and they won’t have to explain why they managed to let Gillette die

[–]BadReputation261129 points30 points  (5 children) | Copy

This guy is a straight shooter with upper management written all over him

[–]DevilishRogue1 point2 points  (4 children) | Copy

[–]1Ill_mumble_that1 point2 points  (3 children) | Copy

I'm not sure if you are correct or not, but considering the way you said it, I'm not even going to click your damn link.

[–]Warren_Bateman3 points4 points  (1 child) | Copy

You’re missing out on one of the best movies of all time, that’s slightly redpill

[–]Senior Endorsed ContributorVasiliyZaitzev1 point2 points  (0 children) | Copy

^ This. Peter in Office Space presaged my life in CorporateLand.

[–][deleted]  (5 children) | Copy


[–]D4rkr4in0 points1 point  (4 children) | Copy

damn im kind of surprised and almost impressed to run into a downvote troll here lol

[–][deleted] 0 points1 point  (3 children) | Copy

"damn im kind of surprised someone called me out on my BS"

[–]D4rkr4in0 points1 point  (2 children) | Copy

nah you're just downvote trolling, good try though but you came in a little late for anyone to care

[–][deleted]  (1 child) | Copy


[–]D4rkr4in0 points1 point  (0 children) | Copy

wow internetting since 2002, was that when you came out of the womb or something? cuz you sure do talk like an 18 year old

[–]slickshark5 points6 points  (0 children) | Copy

Dollar Shave Club was bought by Unilever, in case you didn't know.

[–]unnatural_by_nature1 point2 points  (5 children) | Copy

If you’re cool with buying more Chinese junk, sure

[–]DeaconYermouth42 points43 points  (4 children) | Copy

Dollar Shave Club’s blades are manufactured by Dorco which is actually Korean.

[–]WiseMonkeyGoodMonkey4 points5 points  (3 children) | Copy

No that hard to avoid really.

[–]deeznutsbeswingin0 points1 point  (1 child) | Copy

I upvoted for the link, but not because it’s easy to avoid. Who the fuck that is on their mission has a second to give enough of a fuck to click this link and adjust all their purchases? Sure one or two, but jesus. Instead, make a list of the top grossing ones and then provide a list of others

[–]WiseMonkeyGoodMonkey1 point2 points  (0 children) | Copy

How's it hard? Honestly.

You need dish-washing soap. Of the hundreds of brands avoid the 4 on the list. Pick on that's not those 4 and stick with it. Little choosing in advance and you're off. The only stuff I have left from the list is stuff I still have leftover from before I decided to use the list. It will literally take an hour of your day one time.

[–]Auntie_Hero5 points6 points  (0 children) | Copy

Remember in the 80s when the Satanic Panic had everyone boycotting them because their logo was a moon?

[–]user123456786542 points3 points  (12 children) | Copy

Was the ad shift made by Gillete or P&G?

[–]UR_MOMS_HAIRY_BONER85 points86 points  (11 children) | Copy

Gillette is a brand owned by P&G. So the marketing team who work on the Gillette brand are all P&G employees, but they just focus on that specific brand. For a move this big though, the Gillette marketing team would have had to get approval from more senior levels within P&G, at least from the CMO and likely others.

Seriously, everyone involved in this decision should be fired, not only is it a catastrophic fuck-up, but it goes against some of the most basic principles of marketing. You don't even need to study marketing to know that scolding and talking down to your customers is a bad idea. This is basic. It's why if you own a shop and a customer walks in, you say "good morning" rather than "you're a fucking idiot." People tend not to like that.

[–]RealMcGonzo15 points16 points  (0 children) | Copy

It's why if you own a shop and a customer walks in, you say "good morning" rather than "you're a fucking idiot."

So *that"s* why I went BK.

[–]1jojojijo3339 points10 points  (0 children) | Copy

lol you explained it way better than me

[–]user123456786543 points4 points  (3 children) | Copy

I know Gillete is a subsidiary of P&G. My question was more directed at the idea that the marketing team for Gillete was not the same for P&G.

I'm interested in knowing how anyone was persuaded to allow this marketing direction.

[–]UR_MOMS_HAIRY_BONER27 points28 points  (2 children) | Copy

The idea will have been pitched to Gillette by an advertising agency, who would be aggressively trying to sell the idea in. I can almost hear the conversations which will have occurred: "It's a brave idea. Some people won't like it. But someone needs to take a stand - and Gillette is the brand to do that." And then when the backlash from the initial ad started to hit: "Of course there's backlash. But we need to stand our ground. That truly is the meaning of bravery, standing firm in the face of adversity. Speaking of which, here's a fat acceptance follow-up ad, and a transsexual ad too."

The agency would have likely known after the reaction to the first ad that the whole campaign was doomed, but the opportunity to sell in two more ads to P&G would have been too tempting to ignore. Agencies are struggling to make money nowadays, with the decline of TV. There isn't nearly as much profit to be made from making online banners as TV ads. So they aggressively try to sell-in "video content" which is basically the same thing as TV ads, but they also get to make extended 60-second / 90-second versions, which is where they make bank.

A valid question could be that wouldn't the agency be better off being honest with their client in the hopes of ensuing a long-lasting relationship, rather than taking the quick cash on a doomed campaign? The reality is the industry nowadays is ruled by short-termism, and these big businesses like P&G swap out their agencies on a regular basis anyway. So there's no incentive for agencies to actually build a trusting relationship with their client, it's all focused on the quick sale. They're going to get fired anyway.

Of course in the case of Gillette, none of this excuses the client themselves for letting a campaign like this go to market, let alone continue it when it is so obviously being poorly received. If the CMO can't spot when the agency is trying to sell them a shit idea, and shut it down immediately, then they have no business being CMO. I can only assume they got so caught up in the echo chamber created by the Gillette marketing team and their agency partners, that they decided the risk was worth it. Certainly they can't have anticipated the outcome would be this bad.

Final thing - fame is a very real thing in the marketing/advertising industry. Certain ad campaigns blow up, people love them, they win awards at Cannes, and for a while the marketing team behind the campaign become like celebrities within the industry. Being behind a campaign like that can make careers. I suspect the Gillette team believed this campaign would make them famous. Unfortunately for them it did, but not in the way they would have hoped.

[–]1empatheticapathetic2 points3 points  (0 children) | Copy

Awesome comment. Cheers for sharing.

[–][deleted]  (3 children) | Copy


[–]Inside-Party2 points3 points  (2 children) | Copy

I'm sure anyone who owns P&G stock agrees with you. I wonder what that earnings call was like this quarter... Whether any of the analysts on the call were like, "What the literal fuck was the Gillette management team thinking?"

[–]user123456786545 points6 points  (1 child) | Copy

The article is from 2019. From what I noticed, the stock price still went up that same day and after. The price went down the day after but the following week it immidiately recovered near its 52 week high at the time. Since then the stock has of course moved higher.

Edit: corrections

[–]Inside-Party0 points1 point  (0 children) | Copy

I wasn't talking about the share price... Although for fundamental/value investors, the price to earnings ratio matters, and if there'd been another 8 billion in earnings, then the stock price would be above where it is. But that wasn't my point-

I was more getting at it from a fundamental, long term company health standpoint. It shows such a tremendous lack of judgment and incompetence, it makes one concerned about what else they're incompetent at that just isn't so public. It only takes one gigantic fiasco to wreck a company (eg. Lehman Brothers, Enron, perhaps Boeing we'll see), and whether it was caused by malice or incompetence the results are the same. Hence, "What were they thinking?"

[–]Warren_Bateman1 point2 points  (0 children) | Copy

You’re 100% right. I’m a marketing manager at a large online retailer and the focus of ads is always the product or the lifestyle your customer wants to emulate.

I will say, “inclusive marketing” is the hot thing right now and I’ve seen multiple campaigns edited from their original state to specifically include varied people of color. Just yesterday a new team member asked me if I can add more body diversity and ability diversity to a campaign I’m launching. I acknowledged her feedback, but it shows an intrinsic misread of what advertising is about.

[–]jackandjill220 points1 point  (0 children) | Copy

I'll double-check that I'm not. But I'm quite particular about what I buy & I'm pretty sure I don't. Thanks for the heads-up though

[–]G4RRETT21 points22 points  (5 children) | Copy

Don’t buy bud light either they used to air tons of gender wage gap bs commercials with Seth Rogen and Amy Schumer. Check it out

[–][deleted] 11 points12 points  (1 child) | Copy


[–]totallymanlytears0 points1 point  (0 children) | Copy

God i miss consume product

[–]ChadThundagaCock4 points5 points  (1 child) | Copy

No no no no no. I can't not buy Bud Light Platinum. My cougar plate would kill me

[–]generic_commenter996 points7 points  (0 children) | Copy

dude it's 2020 not 1920. You don't have to settle for boring, average beer.

[–]deeznutsbeswingin2 points3 points  (0 children) | Copy

Canadian checking in.. bud is woke trash? Guess I’m on to molson canadian now, ty I’ll check out the woke trashness in the morning

[–]VegiXTV16 points17 points  (0 children) | Copy

I used to buy their stuff regularly. Now I'll never buy their stuff again.

[–]Samsamsamadam13 points14 points  (0 children) | Copy

This and Nestle are my no-goes

[–]NewNameRedux7 points8 points  (0 children) | Copy

I buy schick lady razors. The parts of my face I do shave are smooth as fuck.

[–][deleted] 1 point2 points  (0 children) | Copy

There are many you should refuse to buy not just P&G

[–]jackandjill220 points1 point  (0 children) | Copy

Never have, never will. I have an electric razor works fine.

[–]downzeitor0 points1 point  (0 children) | Copy

This is literally the only brand I refuse to buy

and also the whole Procter & Gamble family of products.
And who owns P&G either.

[–]kljffjkl0 points1 point  (0 children) | Copy

I wont even buy a $2 can of Gillette shaving cream after that performance. Fuck them.

[–]Senior Endorsed ContributorVasiliyZaitzev0 points1 point  (0 children) | Copy

I switched to Bic disposables and never looked back.

[–]deeznutsbeswingin472 points473 points  (13 children) | Copy

Get woke go broke, bitches. Now let’s piss on their corpse

[–]courtesy_flush_plz80 points81 points  (0 children) | Copy

I'm going straight for the raw-dog

[–]Free_Willey64 points65 points  (8 children) | Copy

Is anyone else here boycotting them? I would sooner shave with a rusty butcher knife than a gillette product.

[–]chomponthebit61 points62 points  (0 children) | Copy

I stopped buying Gillette immediately after their first woke ad. Glad to see Men’s Rights do indeed have power

[–]gainz7455 points56 points  (0 children) | Copy

100% still boycotting them, haven't touched their products since that dreadful advert.

[–]RVCFever33 points34 points  (0 children) | Copy

It takes absolutely nothing to switch, there's no reason not to when the other brands are directly next to them on the shelves.

Before this fiasco I'd only ever shaved with Gillette mostly because they sponsored Soccer Saturday in the UK which I'd been watching since I was a kid so their brand name was etched into my brain.

Saw this ad, decided next time I was at the supermarket and needed a razor I'd get a different brand and haven't looked back.

Congrats Gillette

[–]spacepunker17 points18 points  (0 children) | Copy

I am. Will not buy their shaving products, deodorants, or anything else.

[–]Voyaller4 points5 points  (0 children) | Copy

Yep still do. Haven't bought shit from them since.

[–]syf3r4 points5 points  (0 children) | Copy

Where I'm from, Gilette is like 90% of what's available on shelves. I go out of my way to avoid their products.

[–]onlyjedileft4 points5 points  (0 children) | Copy

I am also since the day I saw that viral ad

[–]David949167 points168 points  (2 children) | Copy

Damage is done. I will not buy a Gillette product. End of story nothing to see here

[–]BitchesBrew_MF15 points16 points  (0 children) | Copy

Safety and straight razors are the way to go anyway, saves you a lot more in the long run than buying that POS brand

[–]kankouillotte4 points5 points  (0 children) | Copy

it's funny how libtards come into a century old business that survived world wars and several global economic crisis and destroy it in mere months by being themselves

[–]1jojojijo333443 points444 points  (36 children) | Copy

Saw it yesterday. Quote from the article: "Gillette responded by doubling down on the social justice messaging, releasing a “fat acceptance” ad as well as an ad showing a father’s first time teaching his female-to-male transgender child how to shave. "


[–]musteatbrainz150 points151 points  (19 children) | Copy

We (they) really need to stop normalizing abnormal behavior. Everyone thinks they are a (self-diagnosed) diseased expert / comedian / DJ / photographer / musician of exceptional skill and talent, and therefore the whole world should be theirs and cater to their extremely unique and special interests.

By showing this type of ad, they're not even appealing to the trans community - they're primarily appealing to the libtards who find solace in corporate "compassion," when in reality they're getting played at their own game.

Fuck this whole thing.

Is it too much for a relatively normal society that respects both the majority and minorities?

[–]1jojojijo33329 points30 points  (16 children) | Copy

I'm sure most trans are embarrassed by this and didn't ask for it

[–]chomponthebit86 points87 points  (9 children) | Copy

Majority of trans are also riddled with mental illnesses such as personality disorders/bipolar/depression-anxiety. Chicken or egg of course, but Rowling made a great case that trans itself may just be a manifestation of mental illness

[–]downzeitor13 points14 points  (1 child) | Copy

Majority of trans are also riddled with mental illnesses such as personality disorders/bipolar/depression-anxiety. Chicken or egg of course, but Rowling made a great case that trans itself may just be a manifestation of mental illness

it is a condition called gender dysphoria

[–]EggOfDelusion12 points13 points  (0 children) | Copy

That’s extremely rare. Spend enough time on detrans and it’s obvious most of them are “trans” because of other mental disorders, social contagion or abuse. Let’s not forget AGP, meaning it’s a fetish for some.

[–]gulhassan0 points1 point  (6 children) | Copy

care to share what her exact point was

[–]0io-18 points19 points  (0 children) | Copy

I think it's that even insufferable twats and crybabies are getting sick of the PC bullshit and think it's gone too far.

[–]MaxWyght1 point2 points  (4 children) | Copy

Rowling is a TERF.

Basically, she believes that as long as ypu hace a Y chromosome, you're the scum of the Earth.

That also includes all those highschoolers who beat up girls because they couldn't compete against other dudes their age.

[–]BitchesBrew_MF2 points3 points  (0 children) | Copy

Fuck her, she deserves to get eaten alive by the very mob she built her reputation off of.

[–][deleted]  (2 children) | Copy


[–][deleted]  (1 child) | Copy


[–]Vynxe-Vainglory2 points3 points  (0 children) | Copy

She must be shoveling it down. I’ve always been bewildered by the popularity of her stuff. I’ve never had any interest to read one word of Harry Potter and the movie that I saw certainly didn’t change my mind about it. It looked like it was carried by the filmmakers and not the actual narrative.

[–][deleted] 22 points23 points  (4 children) | Copy

Idk dude. Most trans people I have met are totally toxic, unstable and hypocritical people. I’ve met one that’s amazing though. Haven’t seen him in years.

[–]1jojojijo33310 points11 points  (1 child) | Copy

Can't argue with your experience. Most sick thing for me is letting children go trans.


[–]downzeitor10 points11 points  (0 children) | Copy

Can't argue with your experience. Most sick thing for me is letting children go trans.

should be considered child abuse to do that do a small child.

[–][deleted]  (1 child) | Copy


[–]musteatbrainz7 points8 points  (0 children) | Copy

Honestly I would imagine such targeted mass communication would make me feel "less than" - like I'm disabled or a pawn in their scheme.

[–]verumvelfalsum2 points3 points  (0 children) | Copy

By showing this type of ad, they're not even appealing to the trans community - they're primarily appealing to the libtards who find solace in corporate "compassion," when in reality they're getting played at their own game.

Is it too much for a relatively normal society that respects both the majority and minorities?

This isn't really accurate, as you're assuming they're "appealing to the libtards" as if this is a business decision made to pursue profit, which obviously is not the case. It is in fact too much to ask for a normal society because the group/tribe in control of the media in the West is absolutely not doing this for money, but rather using it as a (frighteningly effective) propaganda tool to socially engineer Western civilization to their desired tastes (which is likely in opposition to the tastes of many of us who live in it).

[–]EvelynnSpoiler78 points79 points  (4 children) | Copy

female-to-male transgender child how to shave.

Irony is that MtF trans rarely have the genetics to grow anything more than face pubes

[–]TXJohn8321 points22 points  (2 children) | Copy

I have seen some feminists that need a bush wacker to shave their face, but I don't think they were female-to-male transgender.

[–]StarchRunner3 points4 points  (1 child) | Copy

Could have also simply been Latino, Italian or Arab girls. Was the Hijab they were wearing meant as empowering or oppressive?

[–]TXJohn831 point2 points  (0 children) | Copy

The hijab is empowering, since they can let the body go to shit sooner.

[–]MoDuReddit4 points5 points  (0 children) | Copy

Latino women can grow a hell a of a moustache, if they skip waxing.

[–]CarlCarlton16 points17 points  (2 children) | Copy

"We hate money, and especially our customers. STOP buying our products NOW!" - Gillette, probably

[–]Drekalo7 points8 points  (1 child) | Copy

"We won't stop until we're bankrupt!" - also Gillette.

[–]CarlCarlton4 points5 points  (0 children) | Copy

Would be fun to see some P&G bigwig storm into the Gillette advertising dept and put on his best Joe Pesci impression;

What tha FUCK do you think you're doing you stoopid MOTHA-FUCKAS? Pack your shit and get the FUCK outta here, pronto. Every single one of you little shits.

[–]Standgrounding37 points38 points  (0 children) | Copy

This is fucked up on so many levels

[–]inertargongas10 points11 points  (1 child) | Copy

Gillette responded by doubling down on the social justice messaging

Yeah, okay, this demands a doubling down on the boycott. Here's a list of their other brands for anyone who wants to quickly review:

Looks like I'll be cutting out Tide, Crest, Bounty and Cascade. Easy enough to do, we live in a world of too many options. If anything this makes choosing between them easier.

[–]downzeitor10 points11 points  (0 children) | Copy

Below is a list of other P&G brands to not buy from.
- Always
- Ariel
- Bounty
- Charmin
- Crest
- Clancy's Potato Chips
- Dawn
- Downy
- Fairy
- Febreze
- Gain
- Gillette
- Head & Shoulders
- Olay
- Oral-B
- Pampers & Pampers Kandoo
- Pantene
- Tide
- Vicks

[–]jackandjill222 points3 points  (1 child) | Copy

There's another bankruptcy... COVID-19 will just be the excuse.

[–][deleted] 1 point2 points  (0 children) | Copy

They just posted profits up 200% year on year, they are far from going bankrupt. Unfortunately we need to spread the word more and not unintentionally buy their brands as they own so many

[–]Rimefang0 points1 point  (0 children) | Copy

Hahaha what the fuck? Is this real?

[–]Nighthawk_Black_117 points118 points  (7 children) | Copy

I can't get my head around why companies want to tell people about their "beliefs" just sell us your stuff and shut the fuck up.

[–]NotExcited12238 points39 points  (3 children) | Copy

Because they think those ❄️on twitter represent all of our generation, and want to appease them. Little do they know they’re the 1% of America that has their head up their ass.

[–]w88dm4n8 points9 points  (1 child) | Copy

Such a conceit.
I don't give a shit what a razor company believes politically.
Where do they get the notion that we could care whst they think?

[–]verumvelfalsum1 point2 points  (0 children) | Copy

Where do they get the notion that we could care whst they think?

They entertain no such notion. The ones who control corporate policy also own the media, political, and financial class which are all eager to push political propaganda. Applied over time to the population at large, it is incredibly effective.

[–]verumvelfalsum0 points1 point  (0 children) | Copy

This is not true; the high IQ Machiavellians that dictate corporate policy would never fall prey to such simple delusions. In a corporate controlled oligarchy with no free market the pursuit of competitive ideals to earn profit is a secondary priority to utilizing every vector possible for political propaganda.

[–]1OneRedSock3 points4 points  (0 children) | Copy

The answer is that despite the current generation looking down on men who worked hard to support their families during more traditional times -- 'fathers are never around to take care of the children' -- more than ever they intertwine their value as a human into having a job that they "love and is fulfilling" (whatever that means).

Instead of realizing that jobs are inherently socially fulfilling, as they are filling some necessary gap in society, they need something far and beyond, something on a personal level that fills them with meaning. To fix their feeling of meaninglessness, they need their jobs to project their social ideals -- and to affect "real change".

Instead of applause, normal people see the shitty messaging in the ads and they push back. I, for one, not only don't purchase Gillette products anymore, but I also stopped using Old Spice (deodorant I've been using since puberty) as it's also owned by Proctor and Gamble. Make no mistake, it wasn't just Gillette who came up with this woke ad, but the parent company Proctor and Gamble. Therefore, I don't use any Proctor and Gamble products anymore.

[–]verumvelfalsum0 points1 point  (0 children) | Copy

You can't get your head around the reason because you're making the false assumption that this type of advertising is to earn profits for the business. In fact, $8 billion is inconsequential for the group/tribe that controls the Western media (including the advertising agencies) which simply use advertisement as another avenue of political propaganda that is actually extremely effective on a hyperconsumerist society. To think that any corporation (that is "coincidentally" also subservient to the same group/tribe that controls the media) uses advertising for this and other political agendas for profit-making reasons is to be incredibly naive.

[–]sweetpotato714211 points212 points  (29 children) | Copy

I honestly would have loved to sit there in their marketing meetings while they planned out all these commercials. Absolutely comical that a group of people collectively thought these would be a good idea

[–]Modredpillschool[S] 171 points172 points  (10 children) | Copy

It shows just how completely removed the people in these board rooms are from reality.

The kind of people who don't know the price of milk, trying to create marketing for the everyman.

[–]OracleofFl83 points84 points  (1 child) | Copy

Just like Hillary's campaign in 2016...they draw their conclusions and strategies from the market by talking to their left leaning friends rather than the actual market.

[–]MilkMoney11163 points64 points  (0 children) | Copy

Labeling half the population as deplorable racist bigot whatever-ist was such a poorly thought out and lazy approach

[–]albino_red_head14 points15 points  (4 children) | Copy

I doubt it's even the board rooms. Sure they may have signed off on the budget, but that's the kind of thing that sits squarely with the marketing specialists at Gillett. I bet they all got fired, or should have.

Nevermind, it was this guy, and here's his pet hamster

[–]MoDuReddit20 points21 points  (3 children) | Copy

“We wanted to start an important conversation, and we sure have done that with 65 million views and counting,”

That's why you removed and re-uploaded the video when the dislikes were reaching a few million?

And after 2 hours it was back again at even larger dislike ratio?

I'm really good at reading bulshit, but it doesn't take a genious to get this was a half-hearted attempt at damage control.

[–]Inside-Party7 points8 points  (2 children) | Copy

He wanted to be wokefamous.

[–]MoDuReddit6 points7 points  (1 child) | Copy

And he did. Now my entire family doesn't buy Gillete anymore.

[–]throw_awwy2 points3 points  (0 children) | Copy

8 Billion drop in sales! In one quarter!

That was the price of wokeness!

[–]TRP VanguardWhisper12 points13 points  (1 child) | Copy

Organizations aren't people. They don't have thoughts or goals, and all of their behaviour is emergent. The individual people in that meeting room don't care about Gillette as a whole. They care about their own goals.

[–]beginner_4 points5 points  (0 children) | Copy

Yeah mabye for some reason some exec wanted this write down to happen. Maybe they will sell the brand and said exec will jump in and buy it for cheap.

[–]rptastic0 points1 point  (0 children) | Copy

It shows just how completely removed the people in these board rooms are from reality.

There's certainly an element of that, but also don't discount the toxicity of current 'cancel culture'.

Nobody savvy enough to rise in the corporate ranks is stupid enough to be the 'person who spoke out against transphobia' or 'equality' or whatever the buzzword du jour. It's a career killing move, so just easier to go along with what the woke SJW crowd wants.

Guaranteed if someone spoke out against it, the diversity-hire / woke intern would leak it on Twitter and then the mob would be calling for that person's head. And the company, bowing to the woke mob would fire them. And rinse and repeat for their next position as soon as the vindictive crowd learns of it.

[–][deleted]  (6 children) | Copy


[–]Drakane118 points19 points  (3 children) | Copy

it was marketed to women they make 80% of consumer spending

[–]reddick135 points36 points  (2 children) | Copy

I bet some people disagreed but they knew their jobs would be in jeopardy if they spoke out against such great ads.

[–][deleted] 28 points29 points  (0 children) | Copy

Exactly. These ridiculous “woke” decisions are made by the extreme 5% that work at a company, because the rest of the 95% don’t want to lose their jobs

[–]muff_marauder15 points16 points  (0 children) | Copy

I bet some people disagreed but they knew their jobs would be in jeopardy if they spoke out against such great ads.

In a bureaucratic environment (corporation, military, police), there's no logic in disagreeing:

  • Disagree with your boss? —> Punished for being "pessimistic", or for making the boss "look bad", or for disobedience

  • Blindly agree with your boss's bad decision and things go well anyway? —> Boss rewards you for being a "Yes man" and/or for being right

  • Blindly agree with your boss's bad decision and things go poorly? —> Your boss gets fired and you potentially get his job

[–]albino_red_head24 points25 points  (1 child) | Copy

Bunch of people living in their own bubbles of curated social media and indoctrinated headline consumption. The only thing they thought, was that they could "ride the wave" and make money from new age feminism because toxic masculinity was trending on twitter that week.

[–]princelydeeds14 points15 points  (0 children) | Copy

This.... These people live their lives on Twitter, they think everyone thinks like Californians or NYers. They turn their noses up at the people in the "flyover" states. They can't begin to fathom that some people don't agree with their echo chamber...

[–]thetotalpackage719 points20 points  (3 children) | Copy

Apparently they outsourced this campaign to a feminist controlled ad agency based out of London. I am sure some of the male executives in the room were not thrilled with the work but were afraid to say anything for fear of being "cancelled."

[–]ac7142 points3 points  (2 children) | Copy

By 'apparently' do you mean that's what actually happened or that it's your best guess? Because you seem to have reached a firm conclusion.

[–]thetotalpackage72 points3 points  (1 child) | Copy

That’s my recollection from last year when this controversial ad burst into the scene.

[–]ac7141 point2 points  (0 children) | Copy

Ah, that does make sense tho. Not the only agency that would be looking to sell companies on the same messaging.

[–]jackandjill220 points1 point  (0 children) | Copy

LOL it would be hilarious. I promise.

[–]1empatheticapathetic0 points1 point  (0 children) | Copy

We’re in a new place in society. They thought they’d jump on it.

[–]Smuggler-Tuek80 points81 points  (0 children) | Copy

Lol get fucked

[–]gre270454 points55 points  (0 children) | Copy

Who could have guessed that for a company producing razors, pissing on men could be a bad idea??? Appearently none of the highly educated marketing people.

Nice to see men voting with their wallets. I stopped buying any P&G productd myself.

Those woke cunts can get fucked for all i care

[–]deeznutsbeswingin91 points92 points  (4 children) | Copy

Also gilette: “Losing customers over #MeToo campaign is price worth paying”

That was 2019 when the backlash started, guess they changed their minds lmao. Wokeness is a contagious dumpster fire but the silent majority is roasting marshmallows up in this bitch

[–]Thorusss11 points12 points  (2 children) | Copy

The article is from August 2019

[–]user123456786544 points5 points  (0 children) | Copy

I honestly thought this was recent.

Ha wow thanks for pointing it out

[–]MoDuReddit12 points13 points  (0 children) | Copy

Losing customers over #MeToo campaign is price worth paying

Holy shit, didn't even knew about that one.

Lesson for corporations: Twitter is a terrible source for data. It's mostly "journalists" and bots.

[–]Benfalas31 points32 points  (2 children) | Copy

  • at the marketing meeting *

Hey, i got a brilliant idea!, why dont we shit in our biggest customer demographic!

  • afterwards *

Hmm, maybe that was a bad idea, wanna try again guys?

[–]princelydeeds6 points7 points  (0 children) | Copy

You think they have that much introspection? I think they believe that everyone who didn't care, wasn't moved or were outright offended by their campaign are racist, sexist, homophobic bigots....

[–]flight21212132 points33 points  (1 child) | Copy

We haven’t forgotten. Good.

[–]fleshcoveredskeleton26 points27 points  (2 children) | Copy

They went full retard on this one

[–]DerekMorganBAU115 points116 points  (7 children) | Copy

The hilarious shit to me is that they legit don't give a single fuck about "toxuc masculinity" they just care about their bottom line. If an ad depicting men selling drugs on the street guaranteed them 8 billion in profit they'd run that shit immediately.

Corporations don't give a single fuck about anything besides their bottom line.

That's just reality.

[–]reasonableman131 points32 points  (2 children) | Copy

The article kinda refutes your claim. Here they are going woke and losing money like crazy. Until they back away from their new woke campaign, they are "living their beliefs".

It's an old article from last year, by the way.

[–]DerekMorganBAU8 points9 points  (1 child) | Copy

I'm sayin it's a cycle. Like when tag and axe had commercials of women literally throwing themselves at men who wore it. Them shits were off the shelves they ain't give a fuk about the "message" they sent.

Gillette will soon roll out new ads and have a whole new identity and shit for the sake of profits not what's "right" or not.

[–]Whitified0 points1 point  (0 children) | Copy

They can't. Men won't buy Gillette again unless Gillette apologize for their feminism or some similar shit.

But it's 2020, you can't just speak out against feminism. There's no way back form this if you're Gillette, unless they find a simp market in India (probably already happening as we speak

But overall this is the first time I've seen men band together and fight back against the culture. If only men would do this more.

[–]Inside-Party0 points1 point  (0 children) | Copy

don't give a single fuck about anything besides their bottom line.

Well yeah. For example, if you owned a flower shop, you would do whatever you could to market and sell flowers to the widest audience, so you can pay your employee, pay the rent every month, pay for new inventory, maybe pay yourself, etc.

That's why them insulting their own clientele was hella stupid. They thought any publicity was good publicity, but no.

[–][deleted]  (2 children) | Copy


[–]DerekMorganBAU15 points16 points  (1 child) | Copy

People who want.....wait for it......


[–]SpiralingNacho13 points14 points  (0 children) | Copy

Thank you for reminding me to continue to never buy Gillette products.

[–]SlappaDaBayssMon12 points13 points  (3 children) | Copy

This article is a year old...

[–][deleted]  (2 children) | Copy


[–]StarchRunner0 points1 point  (0 children) | Copy

To be fair, the stonk market is off to la-la land and has been for a while thanks to fed going brrrrrrr.

[–]2WaltzRoommate25 points26 points  (0 children) | Copy

I remember when this ad came out.

Everyone said, "They're just trying to make money."

I kept saying, "No they are not. They have some feminist marketing managers who believe in this shit. This is not about the money. They use razors to sell misandry and not the other way around."

When a company attacks us, that's their genuine beliefs in their heart of hearts. When a company backs off of us, that's the cynical attempt at money. Corporations support progressive values and corporations hate men, especially white men.

[–][deleted]  (4 children) | Copy


[–]DeChef26 points7 points  (3 children) | Copy

Article written August 22, 2019. Corona had nothing to do with it

[–][deleted]  (2 children) | Copy


[–]DeChef20 points1 point  (1 child) | Copy

Thanks, though are you saying P&G is up 8% or Gilette is up 8%?

Everyone outside of a small set of communities think #woke is good or are just checked out.

Yeah, you're exactly right.

[–]NikiBruh7 points8 points  (0 children) | Copy

First time happy that I don’t have any hair in my face

[–]cafeitalia7 points8 points  (0 children) | Copy

That whole transgender kid learning how to shave by his father was a total wtf moment. I bet the idiot who was behind this new marketing campaign was a woman leading a team of soyboys.

[–]RVCFever8 points9 points  (0 children) | Copy

I think Gillette massively overplayed their hand here. Absolutely nobody was asking for their razor brand to start getting preachy and woke, the only thing it was going to achieve by attacking its customer base was some kudos on twitter from people who don't use their product (SJW women)

The barrier to changing razor brand is so incredibly small, literally next time I needed a razor I just didn't pick up Gillette and went with a brand who doesn't hate men. And in doing so I saved money and haven't noticed any dropoff in quality. So Gillette lost what might have been a lifelong customer (only ever used Gillette before this ad) to score a few wokepoints

Just incredibly stupid and whoever signed off on it definitely should have been fired.

Once again, nobody is asking for their razor brand to tell them they're living their life wrong. Idiots

[–]klashnikov5520 points21 points  (1 child) | Copy

They abused their most loyal customers, and tried to target a demographic that doesn't give a damn about this brand. There was a time it was endorsed by all the James bonds and used to be a part of movie also, and then it did a 180 flip and is being endorsed by transgenders, they completly lost the plot. Well, come to think about it, the Bond has been neutered, maybe now he is perfect for endorsing Gillette again.... The 25th bond is going to be another disappointment.

[–]1Ill_mumble_that4 points5 points  (0 children) | Copy

At this rate the 25th bond will be Jane Bond, a black gay transsexual Muslim that works for the EU and undercovers plots of male privelege. And it will just so happen that all the bad guys are Nazis who used the dark power of toxic masculinity to resurrect Hitler.

[–]Senior EndorsedMattyAnon6 points7 points  (1 child) | Copy

If it was profitable they would still be waging their war against us.

I will never forgive Gillette for this shit and the damage they've done. Losing 8 billion isn't enough.

[–]ac7146 points7 points  (0 children) | Copy

Not close enough. It wasn't enough war. Their traitorous acts were more akin to rape and genocide of men who are supposed to be working with and not against.

[–]TXJohn835 points6 points  (0 children) | Copy

Yeap, that is kind of like trojan saying 'all sex is rape'. You can't piss off your user base and expect them to open their wallets for you.

[–]ChadThundagaCock4 points5 points  (0 children) | Copy

Go woke go broke! Karma has been served.

[–]Former_Loser4 points5 points  (0 children) | Copy

if you want to make money, short companies that put out uber-feminist/anti-male ad campaigns.. the silent majority have-had it with PC SJW's. Myself included.

Source: work at an investment bank. I recently called with a Director (who is easily making a few m's each year joke about buying puts related to companies that go overboard with the virtue-signaling)

He is too old to know about Reddit, but he certainly practices TRP principles when it comes to life.

[–]c0d3s1ing3r3 points4 points  (1 child) | Copy

Hell Yeah! I'm never buying Gillette or Old Spice ever again!

[–]deeznutsbeswingin0 points1 point  (0 children) | Copy

Wait old spice? Ty for the heads up

[–]LongLiveDetroit15 points16 points  (0 children) | Copy

As they should, those mfs should of thought twice before they messed with the red pill gang, we go hard on that boycotting shit.

[–]Jim_E_Hat4 points5 points  (0 children) | Copy

That reminds me - I need to buy razor blades! And they won't be Gillette.

[–]omwtosmashyogirl3 points4 points  (1 child) | Copy

Gillette puts out an overpriced, irritating razor. Period. Nobody is going to throw money away to the tune of $40 bucks a pack. The marketing campaign was just another nail in the coffin.

Switch to a traditional double edged safety razor. I personally use an old Gillette razor made in the 60's (picked up for $20 at an antique shop) and Astra blades (~$10 for the 100 pack, Amazon). A box of 100 blades lasts me about 6 months. No need for shave clubs or any other subscription service (another money sink)

It costs literal pennies on the dollar to shave the old school way. The only drawback is (a) learning curve, and (b) you will get that classic 5 o'clock shadow by the end of the day.
Start nice and slow, and shave as close to your workday as possibly. Cold water to round out any redness. Save that money gents.

[–]StarchRunner0 points1 point  (0 children) | Copy

I'm not really quite sure what people see in these 1000 blade razors they put one. One of the shittiest effects compared to a straight razor or DE or even an old 70s twin blade, is they tolerate absolutely no hair growth. Have fast hair or just wait a few days between shaves and a 2 inch swipe utterly clogs the blades and is a PITA to clean out.

I recommend Polsilver Super Iridium blades if you can find them. I use a antique slant razor by Merkur, very hard to find but this is similar (no clue if any good), you can also get the same effect simply by tilting the razor (think of plowing snow head-on vs at an angle, same effect).

I spent $$$ on my setup, mostly a $100 brush. But had it for 10 years, and spend less than $20 a year shaving, reusing the same blades about a week and then switching sides.

[–][deleted] 3 points4 points  (2 children) | Copy

Why would a mens company pander to women?

[–]deeznutsbeswingin1 point2 points  (1 child) | Copy

Simping is real. Evolution programmed all men to simp to win “IF” chad to win falls through. This is next level think... if you smoke weed you probably already figured it out, if you’ve never tripped, man god bless you I’ve been there and it’s adorable.

[–][deleted] 0 points1 point  (0 children) | Copy

Good point. Can you explain the last part?

[–]Sekiro782 points3 points  (0 children) | Copy

The damage has been done, too late now Gillette, fuck off.

[–]Impalmator4 points5 points  (0 children) | Copy

If there is anything more annoying than true feminists, SJWs and wokesters its people or companies that pose as them for profit. I'll never buy anything from Gillette again, even if they use Bitches Aint Shit as soundtrack for their next commercial. They can all get fucked.

[–]Garrick175 points6 points  (1 child) | Copy

They bought the alternative Like dollar shave club. So still they are making money

[–]ThenIJizzedInMyPants2 points3 points  (0 children) | Copy

eh probably more because of the pandemic and having shitty overpriced products that can't compete

[–]dopexile2 points3 points  (0 children) | Copy

I used to buy only Crest toothpaste.

Once I checked every personal care good I use to see if it was made by P&G or not.

I switched to Colgate and haven't bought any of their products since.

[–]AKnightAlone2 points3 points  (0 children) | Copy

Why the fuck does a shitty corporation get to backpedal and retry from a new angle? They're an immense corporation. Their message is all blatant bullshit from the start.

[–]zUltimateRedditor2 points3 points  (0 children) | Copy

I’m not as triggered by the ad as most of you were... but isn’t it like... not smart to make fun of your target demographic?

I’m pretty sure the marketing person that came up with that idea has been terminated.

[–]102117991072 points3 points  (0 children) | Copy

Don't fucking buy Gillette ever again. Lots of companies making the same shit.

[–]Nosam882 points3 points  (0 children) | Copy

Hahaha. I wish but the retarded fucks at P&G marketing will write it as a tax loss, then keep virtue signalling to trans black multi fams.

Just never ever ever buy their shit razors again, but sadly they own a lot of other shit people are still buying.

I say break the company up for majority market hold & manipulation like they did to Standard Oil

[–]syf3r2 points3 points  (0 children) | Copy

well, I hope that SJW director they hired for that P.O.S. Gilette ad was worth 8 billion dollars.

[–]DextroShade2 points3 points  (0 children) | Copy

You have to wonder what in the hell they were thinking when they put this out, because you don't have to be a uber-successful captain of industry to know that insulting your customers isn't a sound business strategy. Did they think feminists would replace their lost male customers? They don't even shave!

You'd have think the board of directors at PG would be furious at whatever idiot they had running Gillette for losing $8 billion dollars.

[–]53withtrollhair1 point2 points  (0 children) | Copy

I used up all the procter n gamble products in my home, and replaced them with other brands. I didn't just go throw them out, would have been environmentally harmful, really. But, fvck gillette and p n g

[–]MotherOfLogic1 point2 points  (0 children) | Copy

Forget these corporations, get a cutthroat razor and shaving cream. You are sorted.. It is cheap af

[–]williet1231 point2 points  (1 child) | Copy

It may seem petty but everytime im at the store buying razors and I see Gillette I think of their shitty super bowl ad that they made and go with Schick or some other brand

[–]redaftrp0 points1 point  (0 children) | Copy

Harry’s razors are pretty nice, and super cheap

[–]Nergaal1 point2 points  (0 children) | Copy

This is 1-year old and it didn't really work. P&G are fine

[–]haddonhopkins81 point2 points  (0 children) | Copy

Who approves this shit? Surely they know their demographic is male... worst PR move ever

[–]assa_ssin1 point2 points  (0 children) | Copy

I inform all my friends about this move from Gillete and no one buys again this brand.

I will boycott Proctor and Gamble as well from now on.

[–]Anabolic_Window141 point2 points  (0 children) | Copy

Good, that whole campaign was so stupid

[–]sawyer941171 point2 points  (0 children) | Copy

I'm sure the marketing meeting went something like, "Women hold most of the purchasing power, therefore we must appeal to them." Works in most verticals, just not this one. Hopefully it's a lesson learned.

Flip the sexes and you realize how ridiculous it comes off. It's be like trying to sell tampons by telling women that they are horrible. That would never get past the initial pitch. Yet when it comes to shitting on men it's actually debatable. So very absurd. "We want these people to buy our stuff, should we shit on them?"

[–]reflexq111 point2 points  (0 children) | Copy

Get a

Straight Edge Razor

best thing ever

[–]civcinco1 point2 points  (0 children) | Copy

Im soo happy Gilette made that comercial. Else i would have never known the joys of lathering up my shaving cream in a mug. How satisfying it is to apply the lotion on you face with a brush. the joys of a safety razor.

F all the years of the latest gilette crap o matic tech and $40 razor packs to get a half assed terrible shave.

[–]chadtwashington1 point2 points  (0 children) | Copy

Rookie numbers. Let's bump those losses up guys.

[–]KnightBlue20 points1 point  (0 children) | Copy

I've been boycotting P&G ever since. They will never get another dollar of my money.

[–]Korrangar0 points1 point  (0 children) | Copy

A plate of mine told me that it was a good idea since women are the one buying groceries for the household. I thought it may hold some truth but i'm glad she was wrong

[–]RealMcGonzo0 points1 point  (0 children) | Copy

Article is from August 2019. PG set a new all time high today. I had long ago switched from Gillette and presume that most rational men have also done this, dropping those crazy expensive cartridges. Either safety razors or Dorco if you still want cartridges, so extreme left wing advertising didn't cost them a lot of customers.

[–]MikeyonPC0 points1 point  (0 children) | Copy

Here's what I use for my daily products

1) Deodorant: Helmm natural deodorant for men 2) Body soap: Bearsville soap (amazing stuff) 3) Cologne: Burberry (smells great forgot the name) 4) Shampoo: Pete & Pedro shampoo & conditioner 5) Toothbrush: Quip minimalistic toothbrush & paste 6) Mouthwash: forgot the name but it's a more mouth friendly common one that doesn't have that alcohol you'll find in bottles like "Listerine"

Besides the cologne aspect I only use natural good for the body products, and ones that don't allow feminist to do their commercials that targets men & shames them

[–]mister_dice0 points1 point  (0 children) | Copy

I dunno guys, I just stopped shaving during quarantine and grew a beard, bought a trimmer and didn't need a razor since. Didn't really care about the ad anyway.

[–]mrpmonk0 points1 point  (0 children) | Copy

Well, they sure are hitting new high record on stock market though

[–]beachbbqlover0 points1 point  (0 children) | Copy

shrug I havent bought a razor in 8 years.

[–][deleted] 0 points1 point  (0 children) | Copy

They increased profits 200% year on year and have had their best year since 2006. I will never buy from them again but they are not suffering at the moment, men need to look up their brands and save a note to their phones as many are still buying their products unintentionally.

[–][deleted] 0 points1 point  (0 children) | Copy

This post is not accurate, they just posted profits are up 200% year on year. Unfortunately we haven't hurt them enough yet, they own so many brands so men may still be purchasing them unintentionally. Check out the comments for brands they own and add to the block list

[–]Goon_Into_Troon0 points1 point  (0 children) | Copy

Remember the mantra if you see a product with P&G.

"P and G it's not for me"

[–]Senior ContributorMentORPHEUS0 points1 point  (0 children) | Copy

This article is almost a year old, and attributing the 8bn loss to the Gillette campaign has been refuted.

If you look at P&G's Healthcare and Hygiene stock (click on 5 year), you can see it has actually done quite well since the campaign, and only plummeted with the rest of the market in March when coronavirus hit.

The manosphere pretty much claimed victory over well documented write-downs, did nothing but jeer at Gillette among ourselves, and in the end Gillette stock went up while an opportunity to mount a SERIOUS, overton window moving wide awareness campaign was left on the table.

TRP is not "a movement" for good reasons. However, men within the group could form a tribe that takes advantage of opportunities that come up to inject our memes and ideas into the mainstream culture, where it benefits us to do so.

[–]Stoicjaguar0 points1 point  (0 children) | Copy

Its not a big loss. I dont think P&G is hurting as much as redpillers want to believe

[–]NightTerror60 points1 point  (0 children) | Copy

A flicker of sanity in this crazy world. Glad so many men are standing up against this femoid bullcrap.

[–]u-r-silly0 points1 point  (0 children) | Copy

Too little too late. But when taking this 180 turn, I hope the marketing team and the exec who approved this shit in the first place lost their job. These people will keep doing this crap if they're only losing the company's money.

[–][deleted] 0 points1 point  (0 children) | Copy

Procter and gamble is a jewish company anyways so no surprise. Fuck them.

[–]troy-X0 points1 point  (6 children) | Copy

Wasn't this debunked long ago? The ad was a complete dumpster fire, but it seems like the main factor for their losses was simply the fact that fewer and fewer men shave. They actually doubled down and stuck to their message after running the ad.

[–]Iamthebackupplan1 point2 points  (0 children) | Copy

That's what they told their shareholders. they were lying.

[–]ac7141 point2 points  (1 child) | Copy

I read up on it from different sources and concluded the damage specifically from the advert campaign was pretty mild at worst (unfortunately). They can just pivot away from the campaign scot-free. I mean, if you have to use a year old article to make your point then there's probably a reason for that. I've seen this sort of content reappear periodically in the manosphere and it's always just a bunch of chest pounding, lashing out, and recommendation to either shave with a straight razor or not at all. Burn it all down!

We all pride ourselves on being critical thinkers, problem solvers, and not over-reacting like 'woke' SJW's but then you took a look around at these comments...

[–]troy-X1 point2 points  (0 children) | Copy

I mean you're not wrong, I don't know why I'm getting downvoted for stating the truth. It was an horrendous campaign yes, but most men either don't give a fuck about the ad or haven't heard of it, that's all there is to it... For people who take pride in living in reality and seeing the world as it actually is, it's pretty funny to see reactions you'd expect from Internet ideologues.

[–]Rock_Granite0 points1 point  (2 children) | Copy

If things were all fine and dandy, they wouldn't have had to write down $8 billion on the value of Gillette.

[–]troy-X0 points1 point  (1 child) | Copy

"P&G chief financial officer Jon Moeller described the write-down as driven by accounting rules and stressed that grooming remains a viable long-term business that is among the company's most global products."

[–]Rock_Granite0 points1 point  (0 children) | Copy

Uh huh sure. Like he's really going to say "oh geez we really screwed up on that ad campaign"

[–]FuckJanitors-3 points-2 points  (0 children) | Copy

Who actually gives a fuck lmao.

The point is that this action was motivated by making profit (which backfired, but still) , not because some executives are trying to push an agenda, how naive do you have to be to believe this?

You can kill a man, but you can't kill an idea.

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