679,564 posts



Most of the "problems" you're exposed to every day aren't important at all. If you learn the formula advertisers use to program your psyche, you'll be better at identifying bullshit and cutting it out of your life.


The average person is exposed to 5,000 advertisements a day. Whether you like it or not, you’re surrounded by companies desperately trying to fuck with your psyche. These days, with all the hype of “content marketing,” more and more of what you consume will attempt to convince you that something is wrong with your life.

In advertising, there’s a formula used in virtually everything called Problem-Agitate-Solve. It’s used in everything because it fucking works. Our caveman brains are hardwired to seek out solutions to perceived problems. The keyword there is perceived. Most “problems” are invented by marketers, and the Agitate stage of Problem-Agitate-Solve is used to make them feel very real. They’re not real problems.

But once you acknowledge a potential problem, your brain instantly releases dopamine. You’ll be more alert, more focused, and curious to find a solution. Companies don’t want you to find a solution right away, especially information-based products. They want to keep you on the dopamine-ride for as long as possible, so they can milk your attention for all the revenue it’s worth (and it’s worth a lot).

To the untrained eye it can be easy to internalize a perceived lack in certain areas of your life. However, letting someone else define the problems in your life is blue pill behavior. Humans are very simple creatures, we don’t need a lot of things. You need to eat well, lift, socialize, and fuck things. Beyond that, you have total freedom, so take control of your life and ignore the bullshit.

How? Well, it’s been called names like “monk mode,” but it really boils down to a few steps:

  1. Eliminating distractions.
  2. Improving SMV.
  3. Figuring out what’s important to you (and only you).
  4. Pursuing that until you die.

So, open your eyes and evaluate your life regularly. Start noticing where marketers drop “problem” seeds in your psyche to grow, and cut them out where possible.


Once you get really good at noticing the various forms Problem-Agitate-Solve can take, you can cut the bullshit out of your life and start using the formula to influence others. (Just like I did in this post.)

[–][deleted] 356 points357 points  (16 children) | Copy

It's important to note that even the red pill can make you a domapine whore if you only read shit for self validation, mental masturbation and do nothing about your life.

[–][deleted] 114 points115 points  (8 children) | Copy

thats some red pill shit for a real red piller

[–]ag_blank20 points21 points  (7 children) | Copy

or anyone not prone to cult thinking

[–]CQC39 points10 points  (0 children) | Copy

There you go.

I like to say it a lot, but most BP guys who come here just traded one dogma for another. The fundamental lack of deciding for yourself what you believe is the core problem.

A lot of what is here is true in certain context of the times we live in, but believing that it is always true as we perceive it is dumb. For example, AWALT is true, a lot of the core RP shit is true, but how that is expressed in reality and how often WILL vary as time goes on and the "meta" changes, so to speak.

It's not surprising that in our information overloaded age people have never been more reluctant to find some prescriptive narrative that tells them how to act and think and believe. As religion is increasingly out of vogue for the younger crowd, they're just trying to replace it with dubious science and other bullshit.

[–][deleted] 2 points3 points  (1 child) | Copy

That is the kicker, isn't it. Ultimately, what you view as truth has to come from your own understanding. How much of that understanding is really your own, though?

[–]ag_blank4 points5 points  (0 children) | Copy

Ideas can't exist in a void, they are built upon other memes

[–]MEpicLevelCheater[M] 12 points13 points  (0 children) | Copy

This is a revelation that all men here need to have, and we repeat it from time to time to make sure that it is never lost.

Pointing you for this comment.

[–][deleted] -3 points-2 points  (1 child) | Copy

Lifestyle stagnation aka procrastination definitely requires constant mental gymnastics to keep ones fragile ego intact. You're utilizing (or wasting) energy in some way or other.

[–]MisterHuckFinn9 points10 points  (0 children) | Copy

The brain likes anxiety because it makes itself feel useful while doing literally nothing.

[–]casemodsalt-9 points-8 points  (2 children) | Copy

Doing stuff in my life takes effort.

[–]MEpicLevelCheater[M] 54 points55 points  (1 child) | Copy

Then take this two-week ban as a favor from us. Go do something.

[–]maniclurker0 points1 point  (0 children) | Copy

Legit just made me choke on my own spit.

[–]19RomeoQuebec147 points148 points  (64 children) | Copy

I have a better idea, just don't watch TV. I don't watch regular TV programming. Haven't watched regular programming since I was a child.

Because, well it is exactly that PROGRAMMING

[–]Koryphae_55 points56 points  (30 children) | Copy

Could not agree more. Do not watch TV. At all. I have not watched TV personally for around 7-8 years, I do not consume news either. Previously if I read a piece of news, I just went on and read the whole newspaper. But what I found out that I did not feel well after finishing it beacuse of the overnegative content in newspapers. If there is a topic of interest, I just find as many sources as possible and make my conclusion. I can tell you, at least for me, I feel a lot better by not reading news regularly.

[–]pijanimikula14 points15 points  (6 children) | Copy

Same. Stopped watching TV and reading newspapers in early 2000s. I remember that the reason I've stopped watching was really weird. It was the blue lighting that was very popular at the time. Especially on quiz shows. It made me anxious.

Thing is, when I have to wach TV or visit a news site, it really affects my mood. I hate how much negativity it induces. I am not able to just ignore seeing click bait titles, article thumbnails with the head cropped out etc. It really pisses me off.

[–]lancer0000 points1 point  (0 children) | Copy

In the early 2000's, I was watching cartoons lolz.... DBZ was pretty RP, since it was all about training to overcome opponents way tougher than you.

[–]christianlazard17 points18 points  (16 children) | Copy

Smart choice. Whenever something really important happens, you will hear it from the people on the street, or somebody will call you to talk about it.

[–]SickSociety1433 points34 points  (8 children) | Copy

It's smart to not read the news... being uninformed is great.

Can we reflect on the ideas that we're endorsing for half a second, please?

[–][deleted] 14 points15 points  (1 child) | Copy

hmmm, I am not sure that he said that like that but I understand your concern that somebody might take it that way.

There is a difference between uninformed and misinformed. I think misinformed is worse then uninformed because a misinformed person might take action based on false information while the uninformed person will probably do nothing because he sees no reason to.

The "free and independent Press" is a myth. There never was a free and independent Press and there never will be. The Problem with Press is, some information is so important and such powers rely on it, that letting anyone distribute such information freely would be highly critical. Therefore, any Power (mainly Government but also Mafia, Corporate Conglomerations, Rich and Powerful People) that can, will influence the Press to his or her gains.

Not every Journalist is an idealistic "Rambo" ready to die for "the greater Good".

Let me put it different, for every "unfiltered" News there are 10 "manipulated" news (at least when it comes to critical topics). Good luck finding out which is which.

Yeah yeah, I know it sounds like a "conspiracy theory" but I have a bad habit, when I hear the sound of Hoofs Clacking, I dont look around for a Zebra, I look around for a Horse. Same applies here, I would love to believe that we live in a free society with a free and independent press but looking at the powers arrayed against it, I settle for the logical conclusion that this will not be possible.

[–]Kingern1 point2 points  (0 children) | Copy

Yeah yeah, I know it sounds like a "conspiracy theory" but I have a bad habit, when I hear the sound of Hoofs Clacking, I dont look around for a Zebra, I look around for a Horse.

Wise words. The fact that the term "conspiracy theorist" is a smear label now is so fantastically Kafkaesque it makes me want to cry sometimes.

Society now considers merely entertaining the idea of a self-interested group not honestly voluntarily divulging all of the information about what they're doing so ridiculous that it must be wrong!

[–]2 Senior Endorsed Contributorvengefully_yours10 points11 points  (0 children) | Copy

I have no problem with being uninformed on whatever some movie twat or halfwitted singer I don't listen to is doing. That is more than half of the bullshit. Then you have the missing rich blonde girl that is milked for every possible dollar. Throw in some misleading crap where they use the term "it may be causing" and then continue to go on about it as if it actually does, but really it's propaganda for some corporation or industry. Then we get to the political outrage, making shit up, pushing their own agenda, outright lies, and more misinformation at you and it's designed to keep you agitated.

That doesn't leave much room for the things that actually matter, that you don't hear about anyway. I don't watch tv because I don't want to be told what to think. Most of it is insulting to my intelligence, be it a sitcom or some talking head asking inane useless questions, like how did you feel?

Informed of what? The shit they want you to think and hear, or shit that really matters and affects you? They rarely ttyl you about shit that actually has an effect on your life.

[–]2CHAD_J_THUNDERCOCK1 point2 points  (0 children) | Copy

If you don't read the newspapers you are uninformed. If you do read them then you are misinformed.

[–]christianlazard1 point2 points  (0 children) | Copy

It's smart if you do not constantly want to put your body and mind under stress. I guess many people suffer from high blood pressure just because of this. Moreover, it is better to selectively investigate what is relevant for oneself instead of following the news.

[–]Koryphae_0 points1 point  (0 children) | Copy

It is smart not to be subjected to mass-hypnosis. This is what OP means by advertisments as well. And even if you do not pay attention to them, you still are influenced them. Nevertheless, not reading news is my choice and I stand by it, if I lose a bit of the current information, so be it.

[–]northern_yeti points points [recovered] | Copy

So you're a follower then? Are you also living off the government? GTFO.

In essence, you rely on those around you and do not see value in formulating your own ideas. Self-reliance and individualism is just not important, right? That's a good way to live, believing everything you're told without investigation. Why are you here?

[–]christianlazard2 points3 points  (2 children) | Copy

The problem is I am subjecting myself to much to the news. I wish I were more ignorant about many things that happen in the world. Humans are not built to process so much information.

[–]northern_yeti1 point2 points  (0 children) | Copy

Listen to me here...

...Who gives a shit?...

Ignore and move along.

[–]the_architecht2 points3 points  (1 child) | Copy

There is a big difference between critically reading news in moderation and putting your head in the sand. Reading your other comments in this thread makes you sound like a 14 year conspiracy theorist.

[–][deleted] 0 points1 point  (0 children) | Copy

That being said, it also sucks to be the last to know in those situations .

[–][deleted] 2 points3 points  (0 children) | Copy

I need to get the hell off Drudge it's all consuming

[–]randomguy1400 points1 point  (0 children) | Copy

Dude I know what you mean. The stuff you read/watch can affect you a lot. You're so much happier when you're not exposed to all this shit.

[–]2CHAD_J_THUNDERCOCK-1 points0 points  (0 children) | Copy

The only news I read these days is http://instapundit.com. I recommend it whenever I can. Give it a shot and see if its your thing. Its curated by a Law Professor

[–]ronsoness-2 points-1 points  (1 child) | Copy

I prefer using an app, so that I can scan headlines for anything important. I started doing thing this after a huge traffic jam. Trip that supposed to take 10 minutes took 40. Turns out the president was in town and I had no idea.

[–]northern_yeti2 points3 points  (0 children) | Copy

Think you're safe in-app? Ever heard of a geofence? They're invisible, there's a hint. Those nasty ads you detest, the one this circle jerk is all about, can and most definitely will be served to you. That's one impression and they're sold Cost Per Thousand to an advertiser.

Mobile marketing is gaining momentum and moving at the speed of light.

[–]SpinPlates6 points7 points  (2 children) | Copy

I haven't had cable TV in almost 10 years and when I do find myself in a situation to watch some its really scary had bad the content is and even scarier how controlling the advertisements are.

[–]j33tAy8 points9 points  (2 children) | Copy

One of my mentors in business said something that stuck with me for a while

"When you watch TV, you watch other people doing things with their lives. Go do something with your own instead"

[–]Kingern0 points1 point  (0 children) | Copy

I don't know if you live in the UK, but here we have a TV show called "Gogglebox"

The premise of the show is... You watch families watch TV.

[–]ronsoness4 points5 points  (2 children) | Copy

Cool to see I'm not the only one. I started out at 18 not watching because I wanted to save money. But I got along with it just fine. As I got older, I realized it was a good thing, because there is 0 on TV that betters your life and in most cases just serves as ads and distractions. Youtube is a different beast, but I mostly use it to watch education things, or sports highlights (as opposed to watching the whole game). Also, you can use Ad Block. I still get ads in the car from radio, and man, I can see right through every single one. Sad thing is that most ads are aimed at poorer/dumb people (bail bonds, online universities, $0 down cars, etc).

[–]northern_yeti points points [recovered] | Copy

What an intelligent comment.

Seems that you and everyone else is mostly mad at the TV, but for you to claim that you see through every single (radio) ad ever is complete and utter horseshit. Mothers Day is next weekend, you're served an ad (any medium) regarding a day spa package for a stupid low price and you don't even acknowledge, let alone consider buying?

Hypothetically, you get a DUI on a Friday night. Unless you post bail, you're gonna be in there till Monday, missing work, possibly losing your job for not showing up, you're telling us you wouldn't even consider calling Jimmy's Bail Bonds even though you were exposed to a radio ad? No. You'd call Jimmy and his bail bondsmen to get your ass out of the slammer faster than I can type this comment.

Lemme know how you do it bro.

[–][deleted] 0 points1 point  (0 children) | Copy

This post insnt even worth replying to.

[–][deleted] 6 points7 points  (14 children) | Copy

television is a pleasant distraction used well in moderation.. why should i abstain 100% should i never watch a baseball game? should i never have watched my favorite shows? why is polarizing the entire topic to All or Nothing the proper way to look at at?

[–]beginner_7 points8 points  (10 children) | Copy

should i never have watched my favorite shows?

You can watch them from disc, netflix or illegally. Then you do not have the annoying commercial breaks. I mean the average episode of a TV show is roughly 42 minutes but takes 1 hour on TV. So 18 minutes are commercials or 30%.

But yeah better you are lifting, reading, doing your hobby during that time.

[–][deleted] 1 point2 points  (0 children) | Copy

The commercials are blatant. What about the details in movies that your subconscious is bombarded with all throughout. Ever consider that they may make a bigger impression on our mind, especially what you come to think is normal?

[–]northern_yeti points points [recovered] | Copy

How do you watch sports? Stream it? Cool, sounds like a solid alternative.

You ever heard of Pre-Roll? Ads. Ads. ADS.

[–]beginner_4 points5 points  (6 children) | Copy

I see your point. Can't avoid ads if you want to watch sports live. Maybe there is pay-TV that doesn't have commercials? Don't know.

General consensus is that watching sports is "beta" because you then say "We won" but in fact you contributed absolutely nothing to the win. It's exactly like women use your status to brag. using someone else achievement.

So if you watch a lot of live sports, think about that. Better to do that sport yourself or use that time for the gym or hobby.

[–][deleted] 4 points5 points  (3 children) | Copy

General consensus is that watching sports is "beta"

please show me some proof of this.. You seem to think that : admiring someone elses success lowers your own value or makes you beta :I never use the term "We" when i am watching my teams because i know i'm an observer not a participant, but that still doesn't make me beta.. if you have NO interest in ANY sports i'd say you're more at risk to of being Beta than someone who has an interest in competition and controlled aggression

also sports is one of the big things most guys can connect on + its one of our outlets that women generally know nothing about and don't care to be a part of so it's a Guys thing. something to watch something to play something to gamble something to have a beer something to work out for, it branches off to all these different social settings if you are into that

[–]randomguy1400 points1 point  (0 children) | Copy

I think people who watch sports all the time are beta. You're obsessing over guys throwing a ball around. They're the alphas, they're in great shape getting paid millions to throw a ball around which you have no control over. Sports were made to be played, not watched. Its understandable to watch every once and a while but the people who obsess over them are betas.

[–]beginner_0 points1 point  (1 child) | Copy

I have no strong opinion about this hence "general consensus". But if you are honest to yourself that consensus makes a whole lot of sense.

if you have NO interest in ANY sports i'd say you're more at risk to of being Beta than someone who has an interest in competition and controlled aggression

And how does competition and aggression apply to watching sports on TV? How does it compare if you would actually do said sport instead of watching it?

[–][deleted] 0 points1 point  (0 children) | Copy

obv watching Television is passive activity but it doesn't change fact that at core of every sport Competition and Aggression are always happening and those are not the traits you find in Beta Male s... sports happen to be playing out over a television in every single bar you can walk into.. why is that?

[–]northern_yeti1 point2 points  (0 children) | Copy

General consensus is that watching sports is "beta" because you then say "We won" but in fact you contributed absolutely nothing to the win. It's exactly like women use your status to brag. using someone else achievement.

Wut? Wait, so who said that? I'm gonna take an L on that one. That's ridiculous to me.

EDIT: "We" is understandable, spectators are not participants.

[–]filli1aj1 point2 points  (0 children) | Copy

This is stupid. Why would I watch the Penguins beat the Capitals if I'm not from either city? You ever think that maybe people want to just see the sport played at the highest level?

[–][deleted] 0 points1 point  (0 children) | Copy

Sports are there to outsource your natural group forming instincts as a man. Play sports, don't watch them.

[–][deleted] 1 point2 points  (0 children) | Copy

Go outside your house and interact with people. You'll get tons of conditioning just be associating with average people. It's THAT social conditioning which is much more pervasive.

[–]mushroom_overlord2 points3 points  (5 children) | Copy

Agreed. This is still knowledge to apply to the areas you can't or won't avoid though, such as publicly placed advertisements.

[–]northern_yeti points points [recovered] | Copy

And what do you do to avoid these mind control devices we call billboards?

[–]mushroom_overlord2 points3 points  (3 children) | Copy

How is this comment relevant to my pointing out that advertising influence extends beyond television? Not saying it isn't obvious but it's a point worth mentioning.

[–]northern_yeti points points [recovered] | Copy

Its relevant because you literally cannot get away from ads, inside or outside. Serious question, how do you be on top of your game so hardcore that when you're going about your day without slipping up, seeing an ad and having it resonate with you? How do you employ what the original comment conveyed 100% of the time?

If you're into Indian motorcycles and a billboard is coming up on main street advertising a bike with a James Dean 1950s theme about 'getting out of your comfort zone', you're probably going to have a thought cross your mind regarding how you're gonna get one of those badass bikes as soon as you earn XYZ and blah blah blah. The sale is there, just not right now.

Does that make more sense? I'd wager its impossible to get away from consumerism even with drastic cognitive behavioral changes.

[–]mushroom_overlord0 points1 point  (1 child) | Copy

I agree, we're too subconsciously entrenched in the culture to avoid it entirely and I don't have a solution either. It's just a good thing to be aware of and I think the simplicity of the comment saying "just don't watch TV" grinded my gears.

[–][deleted] 0 points1 point  (0 children) | Copy

But you think pirating the same material is any different? It effects you without realizing it until you start seeing everything with a critical eye.

[–]EstusKnight points points [recovered] | Copy

Reddit makes everyone a dopamine whore with the upvote system.

[–][deleted] 30 points31 points  (5 children) | Copy

I can't believe that likes, upvotes and downvotes used to elicit an emotional response from me. Social validation is powerful when you try to seek self actualisation externally rather than internally.

[–]christianlazard37 points38 points  (3 children) | Copy

Here, take my upvote, you cheap whore!

[–][deleted] 25 points26 points  (2 children) | Copy

My hypothalamus thanks you.

[–]pijanimikula-4 points-3 points  (1 child) | Copy

A true friend downvotes you.

[–]reesechocolates8 points9 points  (0 children) | Copy

I'm confused...I want to upvote you and downvote you

[–]politbur04 points5 points  (0 children) | Copy

Core beliefs need validation. It's as natural, physical, biological as our duality.

[–]ag_blank2 points3 points  (0 children) | Copy

reddit is a symptom of a larger scale system that was shaped a lot more by corporations like facebook and google

wonder how much until either of those buys reddit for shengels

[–]godfatherchimp23 points24 points  (2 children) | Copy

I don't do any social media except Reddit, I don't have cable TV, I don't listen to any kind of radio or stream music. I still feel like I am constantly being bombarded (trolled) with advertisements (spam).

Just yesterday I was pumping gas and noticed that at this particular gas station, they installed TVs at the pumps. I start pumping gas and this advertisement starts playing LOUDLY talking about Beyonce and her newest album. The height of my remotely giving a fuck about Beyonce was when I was a hormonal teenager that used Destiny's Child music videos as spank material. I don't care about her or her music at all, and certainly don't want to be yelled at to go buy her music at 7:30 am on a Tuesday.

Please make it go away. Mainstream media is cancer. Even half the shit that gets upvoted in main subreddits is a masqueraded advertisement.

[–]Flynn-Lives5 points6 points  (0 children) | Copy

There's a gas station like that in my city. I refuse to go there even though it's by far the most convenient one.

[–]LOST_TALE0 points1 point  (0 children) | Copy

Idk why ur annoyed. It's just noise. maybe if it damaged your ears. but your complaining about the content, not the delivery.

[–][deleted] 74 points75 points  (5 children) | Copy

This post is great. So simple.

Eliminating distractions. Improving SMV. Figuring out what’s important to you (and only you). Pursuing that until you die.

That is literally all there is to it.

[–][deleted] 0 points1 point  (0 children) | Copy

It is. It's like much of Japanese zen/samurai philosophy, like Musashi's book/rules of life.

But then instead of sticking to these rules, you build a life of BS surrounding it, to avoid dealing with the hard problems.

[–]hoard19 points20 points  (9 children) | Copy

Excellent post.

Get rid of TV. Stop paying to be mind raped by ads.

Adblock your browser.

Unfriend Facebook friends trying to sell their MLM bullshit.

Actively make an effort to remove advertisements from your life.

It's well worth it.

[–]icarusrex6 points7 points  (1 child) | Copy

Here's a relevant video which discusses the relationship between social media and dopamine addition.

[–]marclegil19 points10 points  (0 children) | Copy

So thats why I'm addicted to red pills

[–]Spets873 points4 points  (0 children) | Copy

Relevant info by the mighty Jordan Peterson on helping out number 3. Essentially sort the small shit out in your life, and keep going until your problems and challenges get bigger (this is good) to find meaning and importance in life. https://www.youtube.com/watch?v=NI_tyAduoJo&t=1s

[–][deleted] 2 points3 points  (5 children) | Copy

Mainstream news is a far greater source of misleading issue-jerking that you don't want to fill your head with. Be diligent about the sources from which you choose to stream your data about current events.

[–]northern_yeti points points [recovered] | Copy

K. Don't watch shitty national syndicate programming like World News with lord cuck David Muir then. WikiLeaks has never been wrong.

[–][deleted] 0 points1 point  (3 children) | Copy

Dude, I'm just pointing out that the news is going to have a larger impact on dopamine sluttery than advertising. Reminder to choose how you spend it wisely and don't get hooked on sensationalist shit. What's with the pretense? No need, my man, and no use.

[–]northern_yeti points points [recovered] | Copy

You have a giant point in regards to the news. Let me rephrase..

Disregard mainstream media news outlets in general, its propaganda at its finest. They'd rather talk about Trump's golf swing at the top of the segment rather than report the six people stabbed at UT Austin.

This is about advertising though, syndicated news is all complete shit and I think most would agree.

[–][deleted] 0 points1 point  (1 child) | Copy

Eh, I don't think it's so much about advertising as it is the whole dopamine response thing. It applies to much more than advertising, but advertising is an easy example which is probably why OP played to the more manipulative, useless side of advertisement.

[–]bigredchewinggum2 points3 points  (0 children) | Copy

The Red Pill and reddit in general does this to you too.

The red pill and many other subs are nothing more than anger/outrage porn that gets users to step up on the soapbox and preach/reinforce their perspective on the topic.. Same thing with Facebook pages and lots of other stuff on social media.

If you think the red pill, the donald, and the alt-right in general aren't doing the same exact thing to gain followers, you're naive as hell.

[–]randomguy1402 points3 points  (0 children) | Copy

This is why everyone here needs to get adblock. Being exposed to ads all day messes with your mind.

[–]northern_yeti4 points5 points  (9 children) | Copy

I tried not to, but fuck it. I'll play.

Do you or anyone that's agreeing with this post have any real experience in advertising? I have my doubts.

That being said, there's no doubt in my mind programming is totally real. But, theres a difference between brainwashing the North Korean people and showing you a new Kawasaki 650 ripping trails.

Behind the scenes.. When an advertiser signs with an agency or even just a media rep for TV/Radio/Digital, a problem has been uncovered within the market strategy in place. The advertiser and account exec forms a mutually beneficial business relationship to make that cash register ring. The job as a marketer is to capitalize on real problems happening in a particular industry, go ahead and pick up any industry specific trade publication. Campaign is loaded, trigger pulled and the public is exposed to real issues known only to the advertiser.

Without Problem-Agitate-Solve, business would fail. Nothing happens until someone buys something. You don't need a brand new set of vinyl windows for your home, do you? Not if you don't give a shit about getting raped on energy bills running your A/C unit all summer, right? Those same windows wouldn't add some equity into your home either, huh? But, if you did choose to buy those windows, the ROI in energy savings would pay for the windows over time.

As far as content marketing, that method has been used in advertising for hundreds of years. It just recently, like native advertising which is damn close, has been given a name. Lets use John Deere Tractors here regarding your beef with content marketing.

John Deere co-ops a TV spot about the hardworking grain farmers of (insert state here), footing the majority of the budget. As long as these farmers interviewed about the hard work and process behind their lives, feeding the audience with good feels of homegrown Americana, those farmers are riding a big brand new John Deere in every other shot. Audience thinks, "Fuck, man... A big green John Deere mega tractor would cool.. But, I don't need a combine. On the other hand, I could sure use a new riding lawn mower to accomplish the same task." Ding ding, sale.

Guess what, gents. The methods you're using to do whatever it is are ineffective, any good agency/media rep seeks to not only help their client, but the public as well. Why? Word spreads about XYZ, more people buy the product, advertiser gets happy results, agency makes money, contracts get renewed, round and round we go.

Are your tires on your 89 Dodge Ram originals and the truck has 200k miles on it? You could potentially kill yourself in a rain storm because your once robust Goodyears are unintentional racing slicks now. There you go. Just did what what advertisers do.. Every. Single. Day.

To the dudes claiming 'ohhh, TV is evil because it rewires my brain. I haven't watched it since the pilot episode of I Love Lucy" are complete hypocrites. Like radio? No, how bout Spotify? Opps, ads there too. Use the internet? Good lord.. Go put ONE item in your amazon cart and back out of the website. Whats that? Minutes later, you're getting followed around now by that same item. Shit! Targeted display ads! You better light your laptop on fire now. Where'd you guys get those wine flutes you're using to sniff your farts, with?

God damn, do your homework. Down vote me for it.

[–]Jamesshrugged1 point2 points  (3 children) | Copy

Boohoo, the sloanist model of over capitalization forcing factories to run at full capacity would fail if psychological operations weren't manufacturing demand through planned obsolescence and disposability.


[–]northern_yeti points points [recovered] | Copy

Jesus, big words here. Mario Teaches Typing and Webster's dictionary must be working for you, friend.

[–]Jamesshrugged0 points1 point  (1 child) | Copy

That was a constructive comment. Thanks for contributing to the discussion, dude who can't even figure out how to block ads in a browser.

[–][deleted] 0 points1 point  (3 children) | Copy

Good points, solid comment, but I think you're projecting on everyone's perspective on it. This post is categorically referring to being more aware of the things that don't matter, that aren't pertinent to you, so you can re-work how you invest your time and attention. But yeah there will be the people that go full conspiracy theorist about it. Glad someone made a case against it.

...that being said, I sure could use a shiny new KLR.

[–]northern_yeti2 points3 points  (2 children) | Copy

Oh fuck, dude. You and me both.

I understand that awareness of irrelevance and distraction in our lives is very important in maintaining proper focus on what does matter. That's an undisputed fact and I appreciate the insight.

Pinning our shortcomings rooted in distractions and irrelevance due to traditional and non-traditional advertising's presence sounds awfully close to not taking ownership of our own choices. The underlying message is weak, but its there minimally. It's human nature to acknowledge and even consider a specific ad that resonates with us. If I see a deal on a new helmet advertised, I'm probably gonna buy it. It's not just me being influenced by the ad served, but because at this moment in time, I need a new helmet. If I didn't, I know where to go get one now, don't I?

That being said, when OP more or less conveys we absolutely need to change our psyche in order to stay focused, that is not just regarding massive advertising campaigns. That is in every single aspect of our lives as a whole and improve self for the long haul. Self control and discipline should be ingrained into our mentality so nothing distracts us from our individual missions in life. Easier said than done, but little victories lead to big ones.

This post is crucifying a staple of successful business practice and pinning a major internal problem in one's self on outside influence. That is 100% not what RP teaches, own your shit. If someone is sooo influenced by a fucking advertisement, regardless of the platform its served, has either A) such terrible self control they can't stop their credit card from flying out of their pants and/or B) has a deeper problem within their personality. Again, insightful comment.

You just hadddd to bring up a shiny new KLR. Drool.

[–][deleted] 0 points1 point  (1 child) | Copy

Right, I think he really should have used a variety of practical examples to display how perception of problems can be skewed from what's genuinely important instead of just giving a shitty synopsis of Fight Club. I was going to reiterate how the post is still just about awareness and focus and eliminating distractions, not that it's all an external problem, but maybe this is what you're getting at: That's sort of an oxymoron. His point is that awareness of problems is a problem, causing cycling distraction with your own thoughts. It's adding a layer of detachment from reality, as though your own perceptions are something external from your immediate conscious experience, something that you have no control over and need to monitor, instead of just being it and taking responsibility for it... I don't even know what the fuck I'm saying now.

...in case you're feeling like

...some agitation

[–]Senior Endorsed Contributormax_peenor0 points1 point  (0 children) | Copy

What problem was New Coke trying to solve?

[–]ag_blank1 point2 points  (0 children) | Copy

This is so important, you should watch it


Related to post ofc

The same could happen to dopamine and your daily happiness

[–][deleted] 1 point2 points  (0 children) | Copy

Excellent post. One thing to mention: The marketer in this case can be much more than companies trying to sell you. Social conditioning is MUCH more of a problem than commercial conditioning. The dependants in our society (women and children, obvs) require the majority of men to conform to THEIR imperative for survival. Test this by telling, literally any woman, that men should have no legal obligation to provide for women, and watch her try and levy shame tactics to pull you back into the fold. Merely displaying that you're aware of these things and in control of your decisions (souly) is a violation of this social construct.

[–][deleted] 0 points1 point  (0 children) | Copy

Truth, either that or do drugs to occupy the idle mind. Or set goals and get productive!

[–][deleted] 0 points1 point  (1 child) | Copy

What I've also noticed is that you can become a nervous wreck and dopamine whore, much more likely if you have fallen into a hole in your life.

Mussolini, maybe a bad man, but said a great quote: "Inactivity is death". Meaning that if you fall in a hole you die a little each day. And thats when you get addicted to crap you dont need, and become desperate. That turns off just about every person surrounding you not only girls.

I personally cannot remember a time in my life, where I was on a roll, on a path, decided, and had problems with addictions. Yes I watched porn/fapped, yes I did x and y. But it never became a problem back then.

[–]BigMawsmidget0 points1 point  (0 children) | Copy

Definitely need to take that quote with me that was me just a couple of years ago.

[–]Luckyluke230 points1 point  (0 children) | Copy

The average person is exposed to 5,000 advertisements a day.Whether you like it or not, you’re surrounded by companies desperately trying to fuck with your psyche. These days, with all the hype of “content marketing,” more and more of what you consume will attempt to convince you that something is wrong with your life.

this doesn't even bother me anymore. since the implementation of social media. I'm not scared of companies no more but people. the way the companies have changed the algorithms so you ONLY see one side of the argument and it's becoming increasing us vs them mentality.

[–]Breidurhundur0 points1 point  (0 children) | Copy

People on this sub have this weird fear of dopamine.

[–]OrAgusAirgead0 points1 point  (5 children) | Copy

Brilliant article. Take back the control of your mind

[–]ag_blank0 points1 point  (0 children) | Copy

and never surrender it back

[–]northern_yeti points points [recovered] | Copy

Throw your laptop and phone out the window then.

[–]OrAgusAirgead1 point2 points  (1 child) | Copy

Or get disciplined and avoid using certain websites/apps. Plenty of good blocking software available.

[–]josiasx0 points1 point  (0 children) | Copy

letting someone else define the problems in your life is blue pill behavior

worth reading the post for that one line.