TheRedArchive

~ archived since 2018 ~

What’s the optimal size of a creative brainstorming group?

Eric Barker
August 4, 2012

 

One.

Via Quiet: The Power of Introverts in a World That Can’t Stop Talking:

The results were unambiguous. The men in twenty-three of the twenty-four groups produced more ideas when they worked on their own than when they worked as a group. They also produced ideas of equal or higher quality when working individually. And the advertising executives were no better at group work than the presumably introverted research scientists. Since then, some forty years of research has reached the same startling conclusion. Studies have shown that performance gets worse as group size increases: groups of nine generate fewer and poorer ideas compared to groups of six, which do worse than groups of four. The âevidence from science suggests that business people must be insane to use brainstorming groups,â writes the organizational psychologist Adrian Furnham. âIf you have talented and motivated people, they should be encouraged to work alone when creativity or efficiency is the highest priority.â

There is one interesting exception — online brainstorming:

Groups brainstorming electronically, when properly managed, not only do better than individuals, research shows; the larger the group, the better it performs. The same is true of academic researchâ professors who work together electronically, from different physical locations, tend to produce research that is more influential than those either working alone or collaborating face-to-face.

Join 25K+ readers. Get a free weekly update via email here.

 
Related posts:

10 proven ways to be more creative

Are you more creative when you’re drunk?

Which US cities are most creative?


Tags:
Posted In:
Written By: Eric Barker

Post Details

TheRedArchive is an archive of Red Pill content, including various subreddits and blogs. This post has been archived from the blog bakadesuyo.

bakadesuyo archive

Download the post

Want to save the post for offline use on your device? Choose one of the download options below:

Post Information
Title What’s the optimal size of a creative brainstorming group?
Author Eric Barker
Date August 4, 2012 7:57 PM UTC (11 years ago)
Blog bakadesuyo
Archive Link https://theredarchive.com/blog/bakadesuyo/whats-the-optimal-size-of-a-creative-brainstorming.13867
https://theredarchive.com/blog/13867
Original Link https://www.bakadesuyo.com/2012/08/whats-the-optimal-size-of-a-creative-brainsto/
You can kill a man, but you can't kill an idea.

© TheRedArchive 2024. All rights reserved.
created by /u/dream-hunter