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Here’s What Science Says About How You Can “Dress For Success”

Eric Barker
May 29, 2012

What you’re wearing definitely affects whether people follow your lead or do what you say.

Via 100 Things Every Presenter Needs to Know About People:

You’ve probably heard the phrases âClothes make the manâ and âDress for success.â These are two sayings that actually have research to back them up.

Lefkowitz, Blake, and Mouton (1955) had an experimenter in a city cross the street against the traffic. When he was dressed in a suit, three-and-a-half times as many people followed him as when he was wearing a work shirt and trousers. Business suits are a form of authority clothing.

In a study by Bickman (1974), the experimenter stopped a person on the street, pointed to an accomplice 50 feet away, and said, âYou see that guy over there by the meter? Heâs overparked but doesnât have any change. Give him a dime!â The experimenter would then leave. The âguy over thereâ was part of the experiment. When the experimenter was wearing a uniform (for example, a guard uniform), most people complied with the instruction to give the other person money for the parking meter. When he was dressed in regular street clothes, compliance was less than 50 percent.

Clothes really do make a difference. In fact:

TheRedArchive is an archive of Red Pill content, including various subreddits and blogs. This post has been archived from the blog bakadesuyo.

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Post Information
Title Here’s What Science Says About How You Can “Dress For Success”
Author Eric Barker
Date May 29, 2012 5:33 PM UTC (11 years ago)
Blog bakadesuyo
Archive Link https://theredarchive.com/blog/bakadesuyo/heres-what-science-says-about-how-you-can-dress.14177
https://theredarchive.com/blog/14177
Original Link https://www.bakadesuyo.com/2012/05/do-clothes-make-the-man-can-you-really-dress/
You can kill a man, but you can't kill an idea.

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