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Does background noise make you more or less creative?

Eric Barker
April 18, 2012

 

A little helps, a lot hurts:

This paper examines how ambient noise, an important environmental variable, can affect creativity. Results from five experiments demonstrate that a moderate (70 dB) versus low (50 dB) level of ambient noise enhances performance on creative tasks and increases the buying likelihood of innovative products. A high level of noise (85 dB), on the other hand, hurts creativity. Process measures reveal that a moderate (vs. low) level of noise increases processing difficulty, inducing a higher construal level and thus promoting abstract processing, which subsequently leads to higher creativity. A high level of noise, however, reduces the extent of information processing and thus impairs creativity.

Source: “Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition” from Journal of Consumer Research

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Post Information
Title Does background noise make you more or less creative?
Author Eric Barker
Date April 18, 2012 6:38 PM UTC (11 years ago)
Blog bakadesuyo
Archive Link https://theredarchive.com/blog/bakadesuyo/does-background-noise-make-you-more-or-less.14370
https://theredarchive.com/blog/14370
Original Link https://www.bakadesuyo.com/2012/04/does-background-noise-make-you-more-or-less-c/
You can kill a man, but you can't kill an idea.

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