A little helps, a lot hurts:
This paper examines how ambient noise, an important environmental variable, can affect creativity. Results from five experiments demonstrate that a moderate (70 dB) versus low (50 dB) level of ambient noise enhances performance on creative tasks and increases the buying likelihood of innovative products. A high level of noise (85 dB), on the other hand, hurts creativity. Process measures reveal that a moderate (vs. low) level of noise increases processing difficulty, inducing a higher construal level and thus promoting abstract processing, which subsequently leads to higher creativity. A high level of noise, however, reduces the extent of information processing and thus impairs creativity.
Source: “Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition” from Journal of Consumer Research
TheRedArchive is an archive of Red Pill content, including various subreddits and blogs. This post has been archived from the blog bakadesuyo.
Title | Does background noise make you more or less creative? |
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Author | Eric Barker |
Date | April 18, 2012 6:38 PM UTC (11 years ago) |
Blog | bakadesuyo |
Archive Link |
https://theredarchive.com/blog/bakadesuyo/does-background-noise-make-you-more-or-less.14370 https://theredarchive.com/blog/14370 |
Original Link | https://www.bakadesuyo.com/2012/04/does-background-noise-make-you-more-or-less-c/ |
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