Self-control is a limited resource. When we use it to resist temptation we have less left to defend against persuasive appeals:
Four studies investigated a self-control theory of resistance to persuasion. This theory asserts that resistance to persuasion requires and consumes self-control resources. Study 1 showed that resistance to a persuasive message reduced the ability to engage in a subsequent self-control task. Studies 2 and 3 showed that self-control depletion leads to increased persuasion. Study 4 showed that self-control depletion increased persuasion, particularly under effortful resistance (i.e., strong arguments). Together, these findings suggest that self-control plays a vital role in the process of resistance to persuasion. People must have self-control resources to fend off persuasive appeals; without them, they become susceptible to influence.
Source: “The Role of Self-Control in Resistance to Persuasion” from Personality and Social Psychology Bulletin
TheRedArchive is an archive of Red Pill content, including various subreddits and blogs. This post has been archived from the blog bakadesuyo.
Title | Is offering candy to dieters a great way to sell them a car? |
---|---|
Author | Eric Barker |
Date | October 25, 2011 4:13 PM UTC (12 years ago) |
Blog | bakadesuyo |
Archive Link |
https://theredarchive.com/blog/bakadesuyo/is-offering-candy-to-dieters-a-great-way-to-sell.15132 https://theredarchive.com/blog/15132 |
Original Link | https://www.bakadesuyo.com/2011/10/is-offering-candy-to-dieters-a-great-way-to-s/ |
© TheRedArchive 2024. All rights reserved.
created by /u/dream-hunter