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Are you influenced by names similar to yours?

Eric Barker
July 14, 2011

 

Yes:

Prior studies have found that name similarity can serve as a cue that favorably affects evaluations without conscious deliberation. In a series of four experiments, we show that name similarity can increase the conscious processing of information with which it is associated. When exposed to student resumes or advertised brands with names similar (versus dissimilar) to theirs, respondents were more likely to relate the information to themselves (self-reference, Experiments 2â4) and thoughtfully examine it. Evidence of thoughtful processing included slower reaction times when reviewing resumes and greater information recall (Experiment 1), spending more time in resume review (Experiment 2), greater evaluative differentiation between resumes and product brands of different quality (Experiments 2 and 3), and developing stronger brand attitudes (Experiment 4). An expanded view of how and why name similarity can affect persuasion is offered and discussed.

Source: The effects of name similarity on message processing and persuasion” from Journal of Experimental Social Psychology, Volume 47, Issue 1, January 2011, Pages 63-71

You’re also more likely to marry someone whose name starts with the same letter as yours.

TheRedArchive is an archive of Red Pill content, including various subreddits and blogs. This post has been archived from the blog bakadesuyo.

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Post Information
Title Are you influenced by names similar to yours?
Author Eric Barker
Date July 14, 2011 6:33 PM UTC (12 years ago)
Blog bakadesuyo
Archive Link https://theredarchive.com/blog/bakadesuyo/are-you-influenced-by-names-similar-to-yours.15548
https://theredarchive.com/blog/15548
Original Link https://www.bakadesuyo.com/2011/07/are-you-influenced-by-names-similar-to-yours/
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