We examine the effect of direct-to-consumer advertising (DTCA) of drug treatment on an important health habit, physical exercise. By learning the existence of a new drug treatment via DTCA, rational consumers may become careless about maintaining healthy lifestyles. Using the National Health Insurance Survey (NHIS) and MSA-level DTCA data, we find that the DTCA related to four chronic conditions — diabetes, high cholesterol, over weight, and hypertension — reduce the likelihood of engaging in moderate exercise. This suggests the possibility that DTCA does not only affect pharmaceutical demand in the short-run, but also have long-run impacts on people’s health by affecting their daily routines.
Source: “Drug Advertising and Health Habit” from NBER Working Paper No. 11770, Issued in November 2005
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TheRedArchive is an archive of Red Pill content, including various subreddits and blogs. This post has been archived from the blog bakadesuyo.
Title | Do new treatments for illnesses make us more careless about our health? |
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Author | Eric Barker |
Date | October 13, 2010 3:02 PM UTC (13 years ago) |
Blog | bakadesuyo |
Archive Link |
https://theredarchive.com/blog/bakadesuyo/do-new-treatments-for-illnesses-make-us-more.16679 https://theredarchive.com/blog/16679 |
Original Link | https://www.bakadesuyo.com/2010/10/do-new-treatments-for-illnesses-make-us-more/ |
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