Psychologists have long asserted that making a choice changes a person’s preferences. Recently, critics of this view have argued that choosing simply reveals preexisting preferences, and that all studies claiming that choice shapes preferences suffer from a fundamental methodological flaw. Here we address this question directly by dissociating preexisting preferences from decision making. We studied participants who rated different vacation destinations both before and after making a blind choice that could not be guided by preexisting preferences. As an additional control, we elicited ratings in a condition in which a computer made the decision for the participants. We found that preferences were altered after participants made a blind choice, but not after a computer dictated the decision. The results suggest that just as preferences form choices, choices shape preferences.
Source: “Do decisions shape preference?: evidence from blind choice.” from Psychol Sci. 2010 Sep;21(9):1231-5. Epub 2010 Aug 2.
For more on the subject check out The Paradox of Choice and How We Decide.
TheRedArchive is an archive of Red Pill content, including various subreddits and blogs. This post has been archived from the blog bakadesuyo.
Title | Do decisions shape preference? |
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Author | Eric Barker |
Date | October 12, 2010 8:39 PM UTC (13 years ago) |
Blog | bakadesuyo |
Archive Link |
https://theredarchive.com/blog/bakadesuyo/do-decisions-shape-preference.16682 https://theredarchive.com/blog/16682 |
Original Link | https://www.bakadesuyo.com/2010/10/do-decisions-shape-preference/ |
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