TheRedArchive

~ archived since 2018 ~

How does feeling lucky affect people’s behavior?

Eric Barker
August 14, 2010

Follow             bakadesuyo on Twitter

Cognitive priming procedures were used to identify the unique effects that luck-related concepts have on consumer behavior. The effects of these concepts could theoretically influence behavior through the elicitation of positive affect or via temporary changes in participants’ self representations of how lucky they feel. An initial experiment showed that priming Asian consumers with lucky numbers independently influenced both their perceptions of personal luck and the positive affect they reported experiencing. Subsequent experiments, however, showed that the effect of these primes on consumer behavior was mediated by momentary changes in how lucky people felt (i.e. changes in the self concept) rather than by the positive affect they were experiencing at the time. Exposing consumers to lucky numbers influenced their estimates of how likely they were to win a lottery (Experiment 2), their willingness to participate in such a lottery (Experiment 4), their evaluations of different promotional strategies (Experiment 3), and also the amount of money they were willing to invest in different financial options (Experiment 4). The effect of luck on behavior was also moderated by a person’s regulatory focus.

Source: “The unique consequences of feeling lucky: Implications for consumer behavior” from Journal of Consumer Psychology, Volume 19, Issue 2, April 2009, Pages 171-184

A book explaining how to be luckier is here.

Follow me on Twitter, Facebook, or RSS.

Related Posts:

Are lucky people nicer?

Do men and women see luck very differently?


Tags:
Posted In:
Written By: Eric Barker

Post Details

TheRedArchive is an archive of Red Pill content, including various subreddits and blogs. This post has been archived from the blog bakadesuyo.

bakadesuyo archive

Download the post

Want to save the post for offline use on your device? Choose one of the download options below:

Post Information
Title How does feeling lucky affect people’s behavior?
Author Eric Barker
Date August 14, 2010 11:01 AM UTC (13 years ago)
Blog bakadesuyo
Archive Link https://theredarchive.com/blog/bakadesuyo/how-does-feeling-lucky-affect-peoples-behavior.16869
https://theredarchive.com/blog/16869
Original Link https://www.bakadesuyo.com/2010/08/how-does-feeling-lucky-affect-peoples-behavio/
You can kill a man, but you can't kill an idea.

© TheRedArchive 2024. All rights reserved.
created by /u/dream-hunter