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The Feminine Imperative in Corporate Culture

Rollo Tomassi
August 9, 2017

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The Matrix is a system, Neo, and that system is our enemy. But when you are inside and you look around, what do you see; businessmen, lawyers, teachers, carpenters. The minds of the very people we are trying to save. But until we do, these people are still a part of the system and that makes them our enemy.

You have to understand that most of these people are not ready to be unplugged and many of them are so inured, so hopelessly dependent on the system that they will fight to protect it.

I apologize for breaking up the continuity of last week’s post with this one today, but I felt it was necessary to address the recent firing of James Damore by his employers, Google, for allegedly breaking company conduct codes for raising many of the issue I and other’s in the Red Pill community and the Manosphere have been dissecting for a long time now. I generally don’t like to get too wrapped up in current events until more information develops about an incident I think is relevant to how the Red Pill (as it correctly applies to intersexual dynamics) is perceived in mainstream society. It’s easy to make mistakes so if I miss anything here please feel free to correct me or add to things in the comment thread.

To the best of what I’ve been able to ascertain James Damore posted what mainstream media wants to define as a 10 page “manifesto” (really a ‘memo’) about why it is he believes certain gender/sexual stereotypes persist in the tech field. After reading it, there is really nothing all that shocking from a Red Pill perspective in his essay. If anything, Damore is still deluded by Blue Pill conditioned idealistic hopes for gender equalism not dissimilar to those held by the MRM. Really there’s nothing in this PDF that the Manosphere and even the sexual sciences haven’t been revealing for over a decade now. Damore just had the balls to post it on what Google promoted as an anonymous inter-corporate intranet forum, ostensibly established to allow their employees to voice their opinions and concerns about the company in anonymity. Google is only one of many multi-national companies to have these forums set up in some lame effort to make it seem as if they value the opinions and engagement of their employees.

Now we see just how private and dangerous these forums really are to the livelihood of their employees. To be fair, I doubt that Damore is the first guy to get fired for expressing himself on one of these forums. I’m sure there’ve been countless other men shown the door by many companies with a lower profile than Google. What made Damore a target wasn’t so much Google from a corporate sense, but rather the ‘progressive’ feminine-primary corporate culture that is endemic to Google. Once Damore had published his very well-thought op-ed about the fundamental biological, psychological and neurological differences between men and women, and how this affects innovation and employment in the tech industry, the intra-corporate witch hunt was on for the guy who anonymously posted. No doubt Google code monkeys would have little problem identifying and doxxing James, but where this witch hunt stemmed from was far more likely his co-workers and fueled by the egalitarian-equalist, postmodernist mindset that pervades Google.

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This is a snapshot of the Google corporate culture. The last gal, Danielle Brown is Google’s “Diversity VP”.

The official line from Google is that Damore’s “manifesto” constitutes a breach of Google’s code of conduct. Yet for all of Google’s insisting that they respect the right’s of speech within the company, Damore’s doxxing came from within Google’s corporate culture:

The employee memo — which was up for days without action by Google — went viral within the search giant’s internal discussion boards this weekend, with some decrying it and others defending it. Sources said the company’s top execs have been struggling with how to deal with it and the fallout, trying to decide if its troubling content crossed a line.

Apparently it did. In a memo to employees titled “Our words matter,” Google CEO Sundar Pichai said that the employee — who has been named on Twitter, although his identity could not be verified — had violated its code of conduct. (I am not publishing his name, because he — and others who disagree with him — have been threatened with violence online.)

Well, apparently James was doxxed identified and was threatened with violence both from within and without Google now. Thus, the predictable constitutional excuse that ‘you can say what you want, but you’ll be held accountable’ and Google was within its rights to fire Damore doesn’t hold water when Google promoted its internal forum as an anonymous place for employees to provide their input so the company can get honest feedback. I’m not a lawyer, but I think Google’s got a really sticky situation on their hands in that their actions technically constitute entrapment.

Furthermore, I get the feeling that Google’s campus is not unlike many other large corporate cultures – a core of skilled labor that actually puts numbers on the board as far as productivity is concerned working within a larger bureaucracy of basically superfluous positions that define the company’s corporate identity to the world around it. The writing on the wall now, that this skilled labor pool is seeing, is that this bureaucracy set of the company can have them fired for daring to voice a dissenting reality to their own ego-investments. How long before that talent pool opts for a more secure jobs in a corporate culture that looks less like the “people’s” revolution in China?

Now, all that said, James Damore, unwittingly or deliberately, has fallen into the trust-trap that I outlined back in 2013 in It’s Their Game. And while I think he’s got a pretty good case against Google, he had to have understood to some degree that Google owns his Frame. Perhaps this was his intent all along (nowhere have I seen how long he’d been employed there), but he was either very naive or very cunning in his in publishing his ‘memo’. Maybe he thinks this is his Atlas Shrugged moment, or maybe he actually bought the lie that Google (any company) cared about his employee feedback – that fact remains that the Feminine Imperative has assimilated every aspect of western society. The frame in which the overwhelming majority of men depend upon in their corporate, career, job, lives is one into which the Feminine Imperative seized social control over long ago.

For as much as it seems that standing up to systemic, calculated, postmodern ignorance is a heroic act of Red Pill aware defiance, never forget the insistent frame of the system you find yourself in. A lot of men in the ‘sphere like to tout the virtues of being ‘anti-fragile’ enough to weather the inevitable retaliations of the postmodern herd for their dissenting world view, and that may well be the case for a few men, but remember, everyone, with rare exception, is fragile about something – family, respect, integrity, personal relationships, the people who depend on him as well as his revenue (and the capacity to generate more) all apply.

Feminine Correctness

Every social, religious and corporate institution has been saturated with feminine-correctness. It’s important for Red Pill aware men to make this distinction because it will inform your decision making for as long as you remain in most corporate environments. I know many ideological and political factions like to trot out the idea about how they are against “Political Correctness”. That term, PC, has been with us for a long time now and its definition has been passed back and forth along political lines almost interchangeably for decades. Whatever it is one side isn’t allowed to address in public discourse becomes politically incorrect conversation. However, the distinction that conveniently (calculatedly) goes unnoticed is what I described as the Sisterhood Über Alles in my most recent book. Feminine Correctness permeates both sides of the political spectrum, but this is only one social arena amongst many where the appeasement of women’s perspectives as being the only correct perspective has been saturated.

Anyone who’s read my essay, Losing My Religion regarding how the Feminine Imperative has covertly (and recently overtly) assimilated authority of church culture – and ultimately doctrine – in mainstream religion can get an idea of what I’m talking about here with regard to corporate culture. The corporate workplace, big and small, has similarly been assimilated over the course of over six decades now; to the point that a feminine-primary influence has become a de facto authority under the premise of diversity, gender-neutrality and combating a presumed endemic male-sexism. All of which feed into the default, feminine-correct, presumption of female victimhood. Thus, we see the rise of the ubiquitous, almost universally female staffed, Human Resources departments whose true purpose is not about hiring, company morale or corporate culture, but rather an enforcement of feminine-correct initiatives and bylaws intended to give unquestioned authority to the feminine-correct social narrative.

In our modern corporate culture we’ve seen a meta-scale enforcement of what I termed Overseers in the Locker Room in my essay, Male Space:

Overseers in the Locker Room

The second purpose in the goal of female inclusion into male space is really a policing of the thought dynamics and attitudes of the men in that space. When women are allowed access to the locker room the dynamic of the locker room changes. The locker room can take many different shapes: the workplace environment, the sports team, the group of all-male coders, the primarily male scientific community, the ‘boys club’, the group of gamer nerds at the local game store, even strip clubs and the sanctuary you think your ‘man cave’ is – the context is one of women inserting themselves into male space in order to enforce the dictates of feminine social primacy.

When the influence of feminine-primacy is introduced into social settings made up mainly by men and male-interests, the dynamics and purpose of that group changes. The purpose becomes less about the endeavor itself and more about adherence to the feminine-inclusionary aspect of that endeavor. It starts to become less about being the best or most passionate at what they do, and more about being acceptable to the influence of the Feminine Imperative while attempting maintaining the former level of interest in the endeavor.

Men unaccustomed to having women in their midst generally react in two ways; According to their proper feminized conditioning, they embrace the opportunity to impress these ‘trailblazing’ women (hoping to be found worthy of intimacy) with their enthusiastic acceptance of, and identification with, their feminine overseer(s), or they become easy foils of an “out moded” way of thinking that the new ‘in-group’ happily labels them with.

Once the feminine-primary in-group dynamic is established a ‘feminine correct’ social frame follows. This feminine correction restructures the priorities of goals, and validates any accomplishments, in terms of how they reflect upon the feminine as a whole. Thus any in-group success is perceived as a feminine success in male space, while in-group failures or simple mediocrity is either dismissed entirely or blamed on out-group men’s failure to comply with, or the rejection of, the Feminine Imperative’s ‘correcting’ influence on the in-group.

In all honesty, Jame Damore’s rationales in his ‘memo’ were very measured, bordering on Blue Pill, in his attempts to preempt what he obviously knew would be a workplace viral insult. However, his experience is a high-profile illustration of how corporate culture has been taken hostage by a mindset fed and raised by the Feminine Imperative. When you consider that this is the corporate culture of a company dubiously responsible for global access to information – ostensibly legitimate, authoritative information by the larger populace – you begin to see the extent to which the imperative as assumed control not just of our social discourse, but the unquestionable authority to direct the acceptability of personal belief and critical thought.

When I wrote The First Female President, I attempted to reveal just how globally extensive the reach of the Feminine Imperative really was. So encompassing is the presumed understanding of feminine-correctness, so ensaturated is it into our societal subconscious that we tend to take its presence for granted until Hillary (the she) was denied the presidency (to the he). Then the societal scale outrage comes to the surface because what was presumed to be correct is not a universally accepted foreknowledge as their social subconscious had presumed was believed.

That outrage was on a geopolitical social scale, yet it was due to the same presumptions that cause the outrage we see over a kid at Google who dared to say ‘no’ not just to Google’s corporate culture, but to all corporate cultures that have been subsumed by the Feminine Imperative for over 60 years now. That any company would need a Vice President of Diversity is an indictment of how deeply embedded the Feminine Imperative is in corporate culture.

TheRedArchive is an archive of Red Pill content, including various subreddits and blogs. This post has been archived from the blog The Rational Male.

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