Roosh explains why it is worth engaging with the media even when they are
obviously doing a hit piece:
What the BBC did with the above documentary is essentially hire a carpenter to review an Italian opera. Besides a handful of exaggerated facial expressions made for the camera, the carpenter will not be able to analyze the opera on a level above that of even a grade-school trumpet player.
Many men have asked me what I expected from the BBC. I didn’t expect anything, and as you can see in my response video, I can’t say I’m angry at their coverage. The reason is that there is nothing the media can do anymore to hurt me, and even if they paint me as a baby murderer, I will still gain readers because of it. When you are in an anti-fragile position, you’re immune to all manner of attacks, and so it’s the coverage alone that helps me because it gets my ideas across to those who have yet to see it. Even if 0.1% of people who watched the BBC documentary become readers of mine, it’s still a huge win, since doing it only cost me a couple hours of time.
Even when the media's objective is to discredit and destroy, the message gets through. The important thing is to be aware that you are not the direct target, those who associate with you and employ you are.