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The Product Lifecycle and Female SMV

Black Label Logic
September 28, 2016

female-smvThe SMV graph is probably the most well-known graph in the manosphere, outlining the growth, peak and decline of the sexual market value of men and of women. Without diving into the mechanisms of why the curve is different for each gender and how each curve functions, it has some similarities to the product-life cycle. These stages are the same for each gender, but the curves take slightly different time scales. The interesting aspect of it is that females move through the first 3 stages much more rapidly than men, in the span of roughly 15 years from the age of 15 to the age of 30. Whereas men spend substantially more time in the introduction stage, growth and maturity stage.

The product life cycle is a concept used in marketing management, that charts the stage of a product broken down into 4 categories; introduction, growth, maturity and decline. These four stages are also present with products in the human sexual market place.

The Introduction Stage

The early stages are characterized by low-sales, high costs and very little if any profits. For women, their introduction starts as they start to hit puberty at around 13 – 15 years old or earlier, at this point they become aware of the sexual market place, even though their actions in it are not those of the woman the girl will turn out as in just a few years. They start to get a little bit more attention from males their own age, who are themselves at this point or a few years later introduced to the sexual market place. Neither gender knows what this entails at this point in their life, they just know that suddenly they are starting to become interested in the other sex, having spent more of their childhood worrying about cooties or various other things that adults laugh about.

There is very little real closing taking place at this stage, active behavior often carry high social costs, especially for young boys these days considering that they may be expelled or worse for what was considered perfectly normal behavior just a generation ago. There is a lot of experimentation, fumbling and testing. Various forms of new behaviors tend to start taking place, such as stolen glances, and passing of notes. These are the first attempts at communicating the available product to the market, in perhaps intuitive but not very effective means.

The female tendency to interact with older males and females tend to tacitly begin at this stage, resulting in her learning intra-sexual and inter-sexual communications at a faster rate than her male counterparts. In comparison, males her own age are more likely to only communicate with women of equal age or younger than them if at all. Furthermore, their interactions with older males can be limited. Finally, their interactions with older females who could assist them in learning these forms of communication generally only exist through sisters or other family members. Thus, the male moves slowly through the growth stage.

Thus, the female enters the growth stage at age 14 – 16, the males her own age, largely remains in the introduction stage. Many of them will not enter the growth stage until they are closer to 20 years old. The male may remain in the introduction stage for a few years longer than the female, as he reaches the age of 16, he becomes the target for the women just entering their introduction stage, at ages 13 – 15, and thus may be able to gain some more experience being targeted by these females, rather than those his own age. At this stage, he is more likely to experience inter- and intra-sex competition for the first time.

The Growth Stage

The growth stages show much higher sales growth than the preceding stage, cost reductions become available and some profits can actually be made during this stage. Women enter their growth stage earlier than men, usually at ages ranging from 16 to 18, in the core sample. Some outliers exist on both ends with some women entertain their growth stage at 13, others not until their early twenties. At this stage, the female will attempt to negotiate with men who are older than her, and thus appear to have higher SMV than men who are her own age. As females tend to mature earlier than men physically, she has now become a saleable product to men in the age range 18 – 22, and thus is appealing to a market ranging from men who are younger than her, including men who are her own age and those who are older.

Thus, her sales grow as a function of higher demand, as a result of this higher demand, she experiences that the amount of effort she has to make in order to secure a close is much less, thus her costs drop. Finally, she most likely experiences her first profits at this point. As she is interacting regularly with men above her own age, her communication ability within the sexual market place increases at an even faster rate, as association with such males also result in her entering direct competition with women who are older than herself, she is also introduced to harsh intra-sex competition forcing her learning to increase in speed even more.

As the male enters the growth stage, his curve differs much from the equivalent female. At 18 – 20 years old, the male has most likely finished his final growth spurts and now appear closer to a man than a boy. At this point, he now experiences attention from females that are younger than him, yet may be on the cusp of entering their growth stage as well. As his level of interactions with more sophisticated females increase, so does the demand for him to perform at a higher level.

As the male enters college or a vocation, his interactions with older males is also likely to increase and to be at a different level than previously. Where older males previously often acted as antagonists, often not due to genuine animosity, but as a rite of passage so that the young man may learn how to interact with other males and the form such interaction takes. He now gains access to more experienced men as a peer group, he has grown into his mature body more so than he was only a few years previously, and thus has seen his appearance and appeal to females increase. While he still has many years to come in this stage, as he develops his appearance, his personality, and builds his status, he will start to garner some attention and see some predictable success in his dating life.

The Maturity Stage

The maturity stage is characterized by constant sales, but the growth rate is much lower at this point. The maturity phase is often when a focus shifts from sales growth to cost reduction and thus increasing profits are realized. As the female reaches the age of 20 – 25, she reaches her maturity stage. While she is predictably successful in the sexual market place at this point in her life, owing much to constant demand. She also learns that she does not need to put forth much effort to attract male attention. She is not likely to see her sexual market value grow much more at this stage, unless she decides to make drastic changes such as radically improving her appearance.

At the maturity stage the female usually starts to want to settle down before the window closes. As she was previously the young, hot woman who chased off the older women from the sexual market place, she is very aware of what is coming, and what her exit strategy must be.

The male however is still due to reach this stage, and will not until he reaches his mid-thirties. As male products enter their growth stage later than females, in addition to growing at a slower rate, they spend the better part of 15 – 20 years from the initiation of their SMV growth until maturity, as opposed to the 5 – 8 years spent by females. When males reach maturity in their mid-to-late thirties, they start to discover how females felt during their late teens and early twenties, when they were at their peak. Usually a man is snagged by a female prior to reaching the maturity stage.

After achieving some modicum of success in his early to late twenties, becoming a part of a male peer group able to educate him, and interacting with females enough to learn some tricks. The man arrives at maturity ready to enjoy the fruits of his labor, only to discover that his fruits are a function of his labor.

The Decline Stage

The decline stage is when sales start to slow down, the costs have been reduced as much as possible and as sales drop so do profits. For the human female this is between her late 20s and early 30s, driven by a rapid decline in fertility, but also in her ability to compete with younger women. While she is familiar with not being able to compete with older women from her introduction stage back in her early to mid teens, this is but a memory after the 15+ years in the growth and maturity stages. She is starting to notice that less men are interested in her, and that she is unable to realize the same profits from little effort.

Most men reach the decline stage 10 – 15 years after women of their own age group, but some get there much sooner. As male SMV is based on the man’s performance, a lack of such performance leads to premature decline. On the other hand, mindful and effective performance can stave off his decline and he may remain in maturity for most of his later life.

Summary and Conclusions

The product life-cycle as applied to men and women show 2 different curves.

The Female Curve: The characteristics of the female curve is a short introduction stage, followed by a a rapid growth stage, followed by a short maturity cycle and rapid decline.












The Male Curve on the other hand, shows a much slower growth stage, a longer maturity and a slower decline.












When viewed together, they show the classic shape of the original SMV curve, abate somewhat less symmetrical.

male-female-smvThe difference in the different stages between the two sexes is an interesting observations, a short female introduction stage and a male one that is longer. Female growth being much more rapid, yet the maturity stage virtually non existent and the decline being rather fast, gives the female line (blue) almost the shape of a fad product. The male line on the other hand, shows a degree of more sustainability, however as earlier stated the male can maintain his SMV in the maturity stage far longer than may the female.

The reason for this is rather simple, while many of the discussions regarding the battle of the sexes may trend towards the politically correct and that which gives solace. Female fertility is very fragile, and only at its peak for a very short time. While, being able pump out babies and raise them is not the only role a female may serve for our species in the sexual market place, or in general, from the point of view of nature it is.

With female SMV inevitably closely linked with the ability to have children, including the incredible physical strain it takes on the body, the increasing risk associated with later pregnancy, and so on, that females are highly desired as young (able to carry to term and take care of the child) and fertile (able to actually get pregnant) is no surprise.

The male sexual market value on the other hand, can continue to increase because as he lives on, he can demonstrate more value as a function of performance over time. When a man reaches his 40s, he has performed for close to 20 years, with varying success. By younger women his ability to stay fit, healthy and be successful in many endeavors is perceived as having high quality genetics that his offspring would inherit. The selfish gene views a man who can stay fit, successful and healthy into his 80s as having a massive reproduction advantage as he may experience 60+ years of mating, and thus spread his genes more.

A note:

I recently launched a Patreon page where I will be posting additional content every month for those who support me and I will do a Google Hangout for the highest tier Patrons (limited to 10 people).

I’ve also had some requests for consults, which I’ve declined up until now, but due to demand I’ve chosen to open up for doing some consults on request. For details please check out my Consulting and Patreon Page

As always you can buy my book Gendernomics at Amazon.com as both paperback and Kindle

More Reading

Product Lifecycle Management by Michael Grieves


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Post Information
Title The Product Lifecycle and Female SMV
Author Black Label Logic
Date September 28, 2016 5:52 PM UTC (5 years ago)
Blog Black Label Logic
Archive Link https://theredarchive.com/blog/Black-Label-Logic/the-product-lifecycle-and-femalesmv.24281
Original Link https://blacklabellogic.com/2016/09/28/the-product-lifecycle-and-female-smv/
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