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The tactics of social justice

Black Label Logic
June 1, 2016

SJW tacticsTactics are the action-oriented counterpart of strategy, while a strategy is an overarching plan on how to achieve a goal, tactics is where thought is converted into actions that are needed to implement the strategy. In my analysis of the social justice phenomenon I came across some common tactics that have been used throughout history by movements that seek to achieve influence regardless of merit, fact and reason. A great example of this is the communist movement that grew out of Karl Marx’s works in the late 1800s. The history of communism is filled with idealism and desire for a truly equal society on the surface, but throughout the 1900s we saw that every single implementation of Marxist principles ended in Bedlam. From the rise of the Soviet Union, governed for the first time “by the people” rather than by the Tsar. That ended with gulags, planned starvation and genocide. The dreams of the Khmer Rogue for an agrarian fantasy, that ended with “The Killing Fields“.

Communism as a governance ideology failed based on its merits and it cost us over 50.000.000 human lives and created untold amounts of human misery wherever it reared its ugly and bearded head.

Playing on idealism

Communism and social justice warriors alike sell nice sounding ideas, and they are very good at it. Rather than sell practical plans for productive and procedural implementations it sells castles in the clouds, to people who really want to believe cloud castles exist. Appealing to idealism is common throughout history, as most leaders know that people readily follow dreams, aspirations and pipe dreams, but are more prone to investigate statements of fact. You need move no further than the modern corporation with the range of motivational posters and corporation “vision statements” to see examples of this.

Idealism is beauty and the beast, in that when put towards productive ends, you get companies that seek to better the world and our species, rather than their bottom line, countries that focus on the enrichment of the lives of all citizens rather than selected groups, and people who see their place in the world beyond themselves. When put towards negative ends on the other hand, you get companies, countries and people oblivious to the consequences of their actions.

Social justice ideology appeals to idealism because many people do prefer equality of outcome rather than equality of opportunity, because it relinquishes them from having to perform.

Relinquishment of merit

The SJW are often marginalized in some way, yet have that youthful idealism where everything is possible, except critical thinking and self-reliance. At some point in our lives, most of us arrive at the at the time uncomfortable conclusion that we are now responsible for the results of our own lives. That what we get out of life is what we put into it. Communism and social justice alike, create a comfortable untruth that you are not responsible for your life or what has happened in it. It makes you an object rather than a subject of your own life, which ironically means that the ideology objectifies all of its adherents.

The ideology tells the struggling and failing idealist that you are not to blame for your failures, there is an external force that is preventing you from achieving what you set out to achieve.

The Class Struggle

Central to the tactics is the creation of various in-groups and out-groups where attention is focused on an external enemy that is the embodiment of all that is wrong with the world. In communism this is “The bourgeois”, the capitalist class. In Social Justice it is the heterosexual white man. As many a great writer of fiction knows, without god you cannot have Lucifer, every protagonist needs an antagonist in order to make a compelling story. For Marx the story is that of the “fat cat” capital owner exploiting the labor of the the poor proletariat. In social justice, it is the story of the “CISgendered, white, straight, male” exploiting the poor minorities. This is such a powerful narrative when used in conjunction with the former two points, as the idealist will seek to dethrone the oppressor regardless of merit.

This serves as the foundation upon which the house of social justice is built, without an antagonist and without a protagonist, there can be no narrative and without a narrative there can be no moral relativistic framework on which to base the tactics.

The tactics

Now that you are aware of the construction of a social justice warrior, I can discuss some of the tactics employed to force complicity and conformity with the accepted viewpoints. First of all, is the employment of mass fear, obligation and guilt as a manipulative tool in order to force complacency, these are employed through various means available to each SJW, but often as coordinated attacks. Secondly, there is an employment of propaganda techniques to both get attention, take control of the public discourse and ensure that the population is poisoned against their own rational self-interest. Thirdly, there is an enforcement of the social justice values using whatever means necessary to ensure that nobody is able to break the narrative.

Fear, Obligation and Guilt

Fear, obligation and Guilt are three very powerful tools for manipulation that are often employed on both a micro and macro level in our societies. When seeking to employ fear there is a single foundation for every single fear a human being will ever experience, namely fear of death. This is the cardinal fear, from which all further fears spring. In our history as a species, things like insufficient food, insufficient shelter, social exclusion, social shaming, and many others would be conducive to loss of life. Therefore, when someone seeks to use fear as their manipulative tactic of choice, they will covertly or overtly seek to threaten those things that historically would have lead to death. Methods include social shaming, which plays on the fear of being chased off from the herd. Causing someone to lose their job, and thus impacting the well-being of them and their family. Harassment, leading to a diminished health in the form of increased stress. There are many others but those are the ones primarily used by Social Justice Warriors for now. We know from history that communists have employed show trials, labor camps, brain-washing, and executions in order to control populations before.

Obligation is a manipulative tactic that seeks to exploit various natural human processes, such as reciprocity in order to induce a feeling of “I have to do this” in a person. I suspect that obligation arose in early human tribes due to the fact that reciprocal altruism appears to be a positive trait in an evolutionary sense. The concept of “I’ll scratch your back if you scratch mine” is an allusion to the power of obligation as a motivational force. In social justice we see obligation based manipulation in the basic tenet of “You have to fix the wrongs your ancestors did to someone elses’ ancestors.“, which is in embryo a combined manipulation using both obligation and guilt. A great example of this in popular literature is “Animal Farm” by British author George Orwell, where the horse being the strongest animal on the farm elects to do more than his fair share of the labor as payment for being blessed with more strength than the other animals.

Guilt as a manipulative tactic is very old and has been used by every parent on a near daily basis. Here we seek to take advantage of empathy and sense of fairness in order to cause a person to do something that is potentially negative for that person. In communism we quite frankly see this as appeals based on long-dead figures who went above and beyond, so why should you not? In social justice we often see this in the form I mentioned earlier, but also in the form of attempting to make a group feel bad for something, which they had no hand it. In essence, it is holding someone responsible for happenings and actions that they had no authority or influence over.

The Propaganda techniques

The rise of the NSDAP under Hitler is often credited with the media savvy of the party, employing both radio and TV that were new technologies but their core principles are not technology dependent. The major tool in the propaganda arsenal is simple repetition. If people hear something enough times, from enough different sources, they will start to believe in it. We see this very frequently from SJWs with the “77 cents on the dollar” (wage gap), “1/4 women will be raped” (campus rape case), and many others. The stats cited have been debunked many a time, yet due to their repetition and prevalence they permeate the modern media and public discourse. This is also seen with democratic candidate Bernie Sanders, who will blame Wall Street for something in every single speech or debate.

Branding, Republican candidate Donald Trump, a master marketer, utilize branding against his opponents to influence the public perception of those candidates. As Dilbert creator Scott Adams mentions in his interview on “Real Time with Bill Maher” if Trump nicknames a candidate Lyin’ Ted, facts or stories about that candidate will be interpreted through the Lyin’ Ted internal image a voter has. It seeks to link emotion and imagery in a way that alters the way a person processes and judges information. We see this with SJWs in many cases, where the opinion of anyone deemed a CISgender, white male, are disregarded due to racism, sexism and cisphobia, regardless of the merit of the opinion.

Vague terms, this is often used by social justice warriors in the form of the “fairness” arguments, neglecting to state what “fairness” would actually mean to them. This assumes that there is a joint definition of fairness among all humans and is also very effective in conjunction with FOG. It will also put someone attempting to rebuttal you in a situation where they may be perceived as being against fairness. This is highly effective when combined with the loaded term fallacy “Have you stopped being transphobic?”

Enforcing the narrative

Social Justice Warriors and Communists alike need means to ensure that their narrative, once established by the techniques in the two former parts are enforced. We know from the history of Stalinism, that he used the secret police, gulags, executions and show trials to fight the threats to his narrative. The secret police of the Social justice movement are the people who seek out provocation in order to raise their own profile within the social justice movement through catching people not being politically correct. The show trials of the SJW movement is using social media and sympathetic “news” organizations to spread the message, and ensure that the person who dared to contradict the narrative is held accountable and publicly shamed on social media. The social media shaming is no different than when the church would put adulterers in the pillory.

Fortunately for us, social justice warriors have not yet gained enough power to engage in executions and “reeducation through labor” programs. Where are they headed? If we look at North Korea, the critics of the current Kim-regime are sent to labor camps along with 3 generations of their family in order to be properly educated to become citizens again. However, they have claimed a few scalps in their crusade against people who trigger them with words, such as Pax Dickinson former CTO of Businessweek, Professor Tim Hunt, formerly of University of London and I’m certain that there are more out there.

Summary and conclusions

In this post I have broken down how the SJWs and communists seek to gain undue and unmerited influence in our society, and how they force the mind-bending narratives that make up the backbone of their ideology. As I wrote this post, I was surprised as to how well the SJW collective consciousness seem to fit the DMS criteria for Borderline personality disorder.

(1) frantic efforts to avoid real or imagined abandonment – When SJWs notice that their ideology is fading from or being rejected by the public sphere, any means are valid to ensure it remains at center stage. This includes the rape hoaxes at UVA and Duke and any other cases that appear to be “The Cis-White man is oppressing us”

(2) a pattern of unstable and intense interpersonal relationships characterized by alternating between extremes of idealization and devaluation – Joss Whedon the director, producer and writer of such television as “Firefly”, “Buffy the Vampire Slayer” and others, was long a darling of the SJW movement, from dining with Anita Sarkeesian to the strong female characters he wrote, he was loved by SJWs everywhere. Then, he had the gall to include a character in a movie that was sad that she would never experience motherhood (Black Widow) and suddenly he was tossed from SJW paradise like Adam from the Garden of Eden.

(3) identity disturbance: markedly and persistently unstable self image or sense of self – Social justice warriors constantly invent new gender identities, some go so far as being white people who think they are black, the crazy hair colors, the constant shifting between values.

(4) impulsivity in at least two areas that are potentially self-damaging (e.g., spending, sex, substance abuse, reckless driving, binge eating). – Now, I admit that it is difficult to diagnose a movement on this point, but if we look at how an ideology damages itself, namely through extreme actions that make it lose intellectual credibility. Can anyone question that social justice as a religion tends to do more damage to itself than those of us who advocate against it could ever hope to do? From protestors attacking speakers at campuses (Dangerous Faggot Tour), Protesting speakers at campuses (Ben Shapiro), blocking traffic (Donald Trump protests), rioting (Trump protests and Ferguson), this is self-harm on an ideological scale. 

(5) recurrent suicidal behavior, gestures, or threats, or self-mutilating behavior – Not really applicable, but as with 4, there are many cases where we see SJWs acting in ways that mutilate or harm their own credibility and ideology.

(6) affective instability due to a marked reactivity of mood (e.g., intense episodic dysphoria, irritability, or anxiety usually lasting a few hours and only rarely more than a few days) – Safe spaces, Triggering, do I need to say more?

(7) chronic feelings of emptiness – It is hard to speak to this from an external perspective, but I find that inner emptiness is correlated with external engagement. Those who have strong inner worlds and are focused on themselves, tend to be less in the world inserting themselves into other people’s lives.

(8) inappropriate, intense anger or difficulty controlling anger (e.g., frequent displays of temper, constant anger, recurrent physical fights) – An SJW physically assaulting @Nero, Trigglypuff, getting Nobel Prize winning scientist fired over a joke, going apeshit over a shirt, getting the CTO of a major tech company fired.

(9) transient, stress-related paranoid ideation or severe dissociative symptoms – Thinking that all CIShetero white men are secretly oppressing everyone else and the patriarchy.

Now, I’m not saying that all SJWs have borderline personality disorder, but in aggregate the movement sure fits the diagnostic criteria well.


Part 1: The Morals of social justice

Part 2: The Narratives of social justice



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Post Information
Title The tactics of social justice
Author Black Label Logic
Date June 1, 2016 7:27 PM UTC (6 years ago)
Blog Black Label Logic
Archive Link https://theredarchive.com/blog/Black-Label-Logic/the-tactics-of-socialjustice.24315
Original Link https://blacklabellogic.com/2016/06/01/the-tactics-of-social-justice/
You can kill a man, but you can't kill an idea.

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