Every so often there’s a visible glitch in the feminine Matrix. Usually these come in the form of some notable men making an obvious push back against the fem-centric social undercurrent. When these ‘glitches’ are brought to the notice of femcentrism the predictable social response is to resort to the standard shaming schemas and brandings of ‘misogyny’ of the offenders and moving on.
I was going to use super bowl commercials as a convenient illustration, but in the recent decade even these have been sanitized and reformatted to serve the feminine imperative. But this commercial is something else. Naturally it’s a european TV spot; the thought of doing a spot like this would never enter the minds of fem-centric American ad agency creatives.
A few years back Harley Davidson brushed the surface of the dynamic this commercial taps into. They had a campaign with the tag lines of “Go ahead, we’ll wait ’till you ask your wife.” and “Your wife called, she said it was OK.” all referring to men purchasing a new motorcycle. In Harley Davidson’s instance the sales motivation was male shaming with the intent of questioning the men’s “manhood” in who really makes the decisions for them. Women get a knowing snigger from it, and men are pressured to buy with the reminder of how truly controlled they are by the women in their lives.
Where the Harley campaign had an element that women could positively relate to, this commercial pushes past this dynamic and exposes in no uncertain terms the ugliness of fem-centrism. I can’t be sure, but my guess is that most of the reactions these men’s wives had were genuine. With the exception of the woman at the end smashing the windshield (dramatization) it looks as if most reactions were shot unbeknownst to the women. The producers wanted a visceral effect and they got far more than they probably bargained for. The commercial has since been excoriated by women, the advertising community, and was of course pulled by Toyota. Women didn’t like what the mirror reflected back at them.
The dichotomy here is that hypergamy propels women toward the most dominant, decisive, Alpha their capacity to arouse can afford them, but their need for long term security conflicts with entrusting a man with decisions that directly affect her. The solution then is to socially limit or eliminate a man’s ability to make decisions based on his (a masculine primary) frame. When one woman in the clip screams, “You are so selfish!!” you’re seeing the visceral reflex of the feminine imperative clashing with the masculine imperative.
If and when a new masculine-primary social paradigm evolves, expect the feminine social reaction to be equally as hostile.
