How to Stop Caring What People Think of You (Pro)

“I don’t give a fuck” has become the mantra for our modern age. From drunk frat boys to angsty teenagers to people arguing in Facebook comments, it has become important for people to let other people know that they do not care what they think. This is ironic because if somebody feels the need to tell you they don’t give a fuck, they probably give a fuck. In reality, “I don’t give a fuck” usually means “I care deeply, but I don’t want to admit it.”

Why is giving a fuck so bad? And why has our culture become so obsessed with “not” giving a fuck? From dating to pop culture to news to business deals, it always seems like the “loser” in every transaction is the party that cares most.

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