It's clear to me now that what women REALLY want is a man with money (rich), great looks (face that is manly/attractive), and who is fit and muscular and tall. Yet, at the same time they deny these things and pretend it isn't important. They say one thing and then do another. They seem to be in perpetual denial. They'd never date a skinny, short, wimpy, poor beta male. Yet they act as if they would and that none of those things I listed matter. Want's with them not admitting what they actually want? why the lies and secrecy to their actual desires? do they want to appeal to as many men as possible? do they not want to come off as shallow? they seem quite a lot of times about these subjects and secrets and lies abound. What's the reasoning here? why do they do this?