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Yahoo CEO Marissa Mayer does what women do best, forces her way into a space (purchases tumblr) and then tries to change it to suit her sensibilities... even at the risk of potentially killing off yet another brand.

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July 19, 2013
48 upvotes
http://www.zdnet.com/adult-tumblr-blogs-now-removed-from-every-form-of-search-possible-7000018295/


Post Information
Title Yahoo CEO Marissa Mayer does what women do best, forces her way into a space (purchases tumblr) and then tries to change it to suit her sensibilities... even at the risk of potentially killing off yet another brand.
Author redpillschool
Upvotes 48
Comments 22
Date 19 July 2013 08:34 PM UTC (7 years ago)
Subreddit askTRP
Link https://theredarchive.com/post/174944
Original Link https://old.reddit.com/r/TheRedPill/comments/1inl90/yahoo_ceo_marissa_mayer_does_what_women_do_best/
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Comments

[–]Modredpillschool[S] 40 points41 points  (0 children) | Copy

Oh, hello brigade.

[–][deleted] 16 points17 points  (4 children) | Copy

While some people will say this make business sense, if you look at history, the losers in the media space are the ones that shun porn.

http://skeptics.stackexchange.com/questions/3089/vhs-vs-betamax-how-influential-was-the-pornography-industry-in-the-format-war

Disregarding 10-12% of your entire userbase is not a smart move.

Betamax and HD-DVD lost when they wouldn't allow porn, tumblr will lose to another tumblr-style site that does.

[–]the_leander 2 points3 points  (0 children) | Copy

Yahoo has form for destroying everything it touches and it seems the new boss is continuing that tradition.

From what I've seen from some of the coverage is that the 10-12% refers to the number of sites, but that by traffic it's around 22% which might actually be a new record for Yahoo. Normally it takes them at least a year to do that much damage.

[–]ugdr6424 2 points3 points  (2 children) | Copy

Remember how Bing got a couple of users at the beginning? They were touted, unofficially, as the better porn search engine. But, it wasn't enough so they continued to throw good money after bad. They even paid large corporations to use Bing. Where is Bing now? It's a cash-consuming ulcer.

[–][deleted] 2 points2 points | Copy

[permanently deleted]

[–]ugdr6424 4 points5 points  (0 children) | Copy

  1. Nothing is fair.

  2. Throwing good money after bad is corporate hamstering.

  3. Despite your past, you must stop identifying with the underdogs (betas).

[–]TRIGGER__WARNING 6 points7 points  (0 children) | Copy

The whole allure of tumblr is that it gives you the freedom to post what you want and connect with people who have similar interests. There is porn and plenty of NSFW content. But it's kept between only those who want to have access to it because of the dynamics of the website.

If yahoo changes anything about fundamental about tumblr, they will really tick off the userbase. Their best bet would've been to leave it alone and rely on advertisements to bolster a huge income. By changing policies, people will leave to something else that doesn't restrict them. You don't come into something that already works just fine and try to change it. Most likely, you'll ruin it.

[–]pickup_sticks 7 points8 points  (1 child) | Copy

In fairness, this has pretty much been the modus operandi for all Yahoo CEOs.

A friend of mine sold his company to Yahoo several years ago. He had a great product that had Facebook-level potential. (I'm serious. It could have been huge.) But of course Yahoo proceeded to ignore it and run it into the ground.

[–]angelothewizard 5 points6 points  (0 children) | Copy

Least the guy cashed out and got his money up front.

[–]angelothewizard 2 points3 points  (1 child) | Copy

Please, run tumblr into the fucking ground like you did your own company. I will not be sad to see it go, except for the fact that I won't get nearly the same number of feminazi/landwhale blogs producing 24k comedy gold.

On real topic, I think this is less 'CEO is female' and more 'Yahoo has no fucking clue what they're doing'. For three years, we of the LordKaT Mafia have been watching that company free fall. I think soon, they're going to hit the bottom, just like AMD did a while ago. Yahoo either needs to pull off a miracle the size of Jesus walking on water, or they will quickly find themselves destroyed.

Quick EDIT: If they just put the X-Rated stuff in its own area, they could spin it as a good move-removing the porn from the minors while keeping it for people that prove their age (I know it doesn't mean shit, but it looks good on the surface).

[–]JohnnK 1 point2 points  (0 children) | Copy

For three years

Lol.

[–][deleted] 21 points22 points  (5 children) | Copy

to be fair, this doesn't have anything to do with the fact she's a woman. She made a business decision: maybe it's good, maybe it's bad. We won't know for a while. I can see a man doing the same thing.

[–]PimpinLarge 10 points11 points  (2 children) | Copy

Tumblr's Porn Can Stay, Suggests Yahoo CEO Marissa Mayer -- two months ago

Yahoo chief executive Marissa Mayer emphasized that Yahoo wants to "let Tumblr be Tumblr," which she suggested would include allowing its numerous X-rated accounts to continue pumping out pornography undisturbed.

Asked by an investor how Yahoo would balance user and advertiser interests with regard to Tumblr content that is "not as brand safe as the rest of Yahoo" -- content that presumably includes posts by sexually explicit Tumblrs such as "Red Hot Porn," "Porn and Weed" and "Secretary Sex" -- Mayer noted that the diversity of Tumblr's content was "exciting" because it allowed Tumblr, and by extension Yahoo, to reach a far wider audience. She explained that carefully targeting ad placement should allay the concerns of marketers who might be skittish about placing their brand alongside explicit content.

"I think the richness and breadth of content available on Tumblr -- even though it may not be as brand safe as what's on our site -- is what's really exciting and allows us to reach even more users," said Mayer, who did not mention pornography as such, but referred obliquely to content that was not "brand safe." "One of the ways to start measuring our growth story here is around traffic and users, and this obviously produces a lot of that. In terms of how to address advertisers' concerns around brand safety, we need to have good tools for targeting."

Conscious of the threat of a mass exodus by Tumblr devotees wary of a corporate overlord, Mayer has repeatedly stressed that Yahoo will allow Tumblr to operate independently, and promised in a blog post about the acquisition that the tech giant would "not screw it up."

[–]Clauderoughly 5 points6 points  (1 child) | Copy

LoL

Yahoo has the King Midas touch, except things turn to shit not gold.

[–]angelothewizard 3 points4 points  (0 children) | Copy

Inverted Midas touch, so, in the words of TV Tropes, Blessed with Suck.

[–]JohnnK -1 points0 points  (0 children) | Copy

We won't know for a while.

People in the industry already know this is a bad decision, like everything else Yahoo has ever done.

[–]ugdr6424 -2 points-1 points  (0 children) | Copy

Nothing is fair.

[–]sirpsycho3 2 points3 points  (0 children) | Copy

Nah, yahoo paid a shit ton for tumblr. Its probably just about turning it into something like twitter. Instagram etc

[–][deleted] 2 points3 points  (1 child) | Copy

This has pretty big potential repercussions...

Technically my site is considered adult content, even tho there are zero nude photos or vids on there.

Let's just be glad she didnt manage to achieve this level of censorship at google.

[–]ugdr6424 1 point2 points  (0 children) | Copy

It is coming. You would be wise to start spinning hosting plates.

[–][deleted] 4 points5 points  (0 children) | Copy

I am more offended by the fact that they list gay and lesbian as porn terms. I am terrible sorry I am a gay men who cannot control my lust. Being gay must mean all I can do is produce porn and have sex with other men. Heaven forbid I talk about things like, oh I don't know, companies discriminating against me.

[–]chiffonade- 6 points7 points  (4 children) | Copy

marissa mayer is actually known for being hyper logical and data driven. she's an engineer, a good one, and



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