http://www.scientificamerican.com/article/why-people-fly-from-facts/?WT.mc_id=SA_Facebook

An interesting article about the way in which people just ignore facts in favor of ideology.

Definitely applicable to blue pill, feminist theory, and gynocentrism.

Here's from near the start of the article:

Does that exchange sound familiar: a debate that starts with testable factual statements, but then, when the truth becomes inconvenient, the person takes a flight from facts.

As public debate rages about issues like immunization, Obamacare, and same-sex marriage, many people try to use science to bolster their arguments. And since it’s becoming easier to test and establish facts—whether in physics, psychology, or policy—many have wondered why bias and polarization have not been defeated. When people are confronted with facts, such as the well-established safety of immunization, why do these facts seem to have so little effect?

Our new research, recently published in the Journal of Personality and Social Psychology, examined a slippery way by which people get away from facts that contradict their beliefs. Of course, sometimes people just dispute the validity of specific facts. But we find that people sometimes go one step further and, as in the opening example, they reframe an issue in untestable ways. This makes potential important facts and science ultimately irrelevant to the issue.

I will also note that the article mentions people just rejecting actual facts as untrue in passing. This is also a big thing. It is a logical fallacy, called Argument from (personal) Incredulity : http://rationalwiki.org/wiki/Argument_from_incredulity

Anyway, these dismissals of facts and reality are one of the reasons it is unwise to force the red pill on people. They will defend their cherished beliefs in irrational ways. If we wish to overcome such folly, we need to be strategically subversive.