TL;DR- This will be a two-part guide: the first part will help you better understand the actions, mindset, habits, fears, strengths and weaknesses of women. The second part will explain how to use this new-found knowledge to your benefit.


—PART 1: KNOWING THE ENEMY— (cont.)

“People tolerate a lot for looks. They tolerate much less for plainness.” ― Donna Lynn Hope

SECTION B: BODY

A woman’s mindset is founded on 2 key characteristics: how she feels (emotion) and how she feels right now (perception).

A woman’s perception of attractiveness is founded on the same 2 characteristics: how she feels about herself (emotion) and how she feels about herself now and in comparison to others (perception).

The ”others” are the men pursuing her i.e. men who show her affection, validation, or interest, the men to whom she reciprocates interest and each man’s SMV in relation to her own.

In short, the men she chooses to keep "within range" is a strong determinant of what type of men she finds attractive, to what degree and to what end.

This “range of men” reveal her required prerequisites for any potential partner; an SMV range under which she’ll categorize all men as “alpha”, “beta”, “unattainable” or “unworthy”.

As we discussed in the “Mindset” portion, women gravitate towards the most potent “feel-good” stimuli resource within range.

Using the cellphone tower analogy, if we consider her ideals of attraction as her annual income, she’ll determine her range of attraction by first determining which cellphone towers she can afford, then pick the best option among them.

The SMV of men she’s prone to sleep with will determine her Alpha prerequisites, the men she’s likely to “befriend” or that she only “likes like a brother” will determine her beta prerequisites, the men she tends to scorn or ignore are determined “Unworthy” and below her beta SMV and the men she drools over yet can’t obtain are considered “Unattainable” and are above all of her SMV prerequisites.

This is referred to as “The Ladder Theory”.


1. The Ladder Theory

There’s an saying that goes,

“A woman can determine whether or not she will sleep with you within 5 minutes of meeting you”.

This is true. To an extent.

Every woman has a mental checklist of traits any man must meet in order to be placed on a particular ladder.

While the original Ladder Theory only addresses two ladders (“Friends” i.e. Betas and “Potential Partners” i.e. Alphas), we will be discussing our newly-revised 4 Ladder method: The Unworthy, The Beta, The Alpha, and The Unattainable.

To better illustrate how the ladder theory works, we will use archetypes Brenda, an attractive club-hopping blonde and Alex, a heavily tattooed painter.


2. The Beta

Brenda arrives at Skyy Bar with her friends. She quickly notices Alex across the bar and thinks he’s attractive, so she signals him with an IOI. Alex responds with a devilish smirk, brushes his hair back and begins to walk over to Brenda.

For the sake of argument, let’s attach numerical values to Brenda’s “SMV Range of Men” better understand Brenda’s prerequisites in general and for each ladder:

Brenda’s Attainable SMV Range: 4-25

Unworthy (<0-3) Beta (4-15) Alpha (15-25) Unattainable (>25)

Now, let’s attach a value to one of Alex’s characteristics i.e. his tattoos:

Alex’s Awesome Body Ink (+15)

Before actually speaking with Alex, his tattoos alone would have put him towards the bottom of the Alpha ladder (more on this later).

Brenda finds that large tattoos extremely attractive, so this would stand that Alex –whose covered head to toe in tattoos- is likely to end up on Brenda’s “Alpha” ladder.

That is, if physical attraction was all that mattered.

Brenda weighs each trait of Alex’s differently, some even negatively.

Brenda sits down and chats with Alex. Although she thinks he’s attractive, from their conversation, she also thinks Alex is a pushover, timid, she hated how he agreed with everything she said, dislikes that he’s worked at Kinko’s for 8 years and feels like he comes off as too sexually desperate.

In lieu of their conversation, Brenda’s “updated” evaluation of Alex becomes…

Alex’s Awesome Body Ink: (+15), Weak Frame(-2), Meekness (-2), Fear of Confrontation (-2), Unambitious (-2), Scarce Mentality (-2)

Therefore, in Brenda’s mind…

Alex, That Tattooed Guy from The Skyy Bar = 5 (Low-Ladder Beta)

Alex is baffled by this crash and burn. He’s confused by how such a “sure thing” could so quickly turn into “let’s just be friends” and “I don’t see you that way”.

Men don’t have multiple ladders. Men have one.

For the advancement of society, men had to possess the propensity to fuck any and every woman. Because of this, men only possess a “Potential Partners” ladder.

Also, the majority of all prerequisites for men on determining a woman’s placement on their Potential Partners ladder is based on physique or sensory determinants; unlike women, characteristics like intelligence, social status, personality, etc. are not inherently a factor.

Alex is distressed by the loss of a chance with Brenda. He follows her and her friends around the bar to try and rectify the situation. Every time Brenda separates from her friends to get a drink or use the restroom, there’s Alex trying to talk big. Brenda begins to get annoyed.

What Alex isn’t understanding is that once he was placed on Brenda’s “Beta” ladder, he cannot “jump” to the “Alpha” ladder to avoid climbing up the “Beta” ladder.

This concept is called “ladder-jumping” and it is impossible.

Brenda won’t wake up one day and think scarce mentality, meekness and a weak frame are suddenly attractive. AWALT prevents the feasibility of this.

While Alex can’t “jump” to the next ladder, he can certainly “drop” to a lower one.

This concept is called “ladder dropping” and it is very possible.

Even if Alex had portrayed multiple Alpha qualities (20), a few Beta mistakes would be all it took to “drop” him down to her “Beta” ladder.

Herein lies one of the key points to The Ladder Theory:

Once placed on a ladder, the only way to move onto “better” ladder is to climb up the ladder you were initially placed on past all the other men she’s placed above you. After accomplishing this, you must begin at the bottom of the “better” ladder, again below those she’s placed above you.

For Alex to even get a taste of sex with Brenda, he’ll have to make Brenda genuinely believe that he’s a better match than Clyde (7), James (9) and Jason (13). And that’s just to get on the bottom of the Alpha Ladder!

And imagine the kinky things Chad (25) must be doing to her!

The fundamentals of The Ladder Theory explain the key reasons The Red Pill community stresses good physique, interesting and successful lifestyle and having the ability to let go/ drop out:

  • A good physique and interesting lifestyle will guarantee a higher “ladder position” when meeting most if not all women. As such, the likelihood of being placed on her “Alpha” ladder is much higher.

  • The ability to drop out quickly reduces the amount of time lost. Some women will drop you down to the “Beta” ladder, as no man’s the Prefect Alpha™. It’s much simpler and less time consuming to move onto a woman whose likely to put you on their Alpha ladder within hours than to spend months attempting to work your way up her Beta ladder just to end up on the bottom of the Alpha one.


2. The Unworthy

After leaving Skyy Bar, Alex drunkenly confesses to Brenda that he’s fallen deeply in love with her over the course of one night in a bunch of page-long text messages.

Alex’s Desperate Pleas for Attention (-5)

This action results in Alex being dropped down to…

Alex That Creepy Stalker from Skyy Bar = 0 (Unworthy)

Alex is now below Brenda’s SMV range and on her highly-populated “Unworthy” ladder. Once here, it is almost impossible to climb out, leaving the Alpha ladder as nothing more than a pipe dream.

Alex has noticed Brenda’s not answering her phone like she used to. He continues to call until Brenda becomes annoyed enough to block his number entirely. Goodbye Alex.

Although Alex is still considered physically attractive by Brenda, his cons deftly outweigh his pros.

And while Alex was placed on the “Unworthy” ladder by Brenda, Bob is considered universally Unworthy.

Bob arrived at the Skyy Bar shortly after Brenda. He thought Brenda was more gorgeous than Athena herself and tried every trick of seduction he’d learned. Most of Bob’s advances were ignored, so he attempted the “asshole” approach he’d seen Chad use. Brenda swears at him and dumps her Redbull Vodka down his plump shoulders.

Bob’s lack of physique and persistence caused Brenda discomfort.

Bob’s Over-weight Appearance (-10)

Low-SMV men like Bob disgust Brenda.

To Brenda, Bob’s traits were valued at…

Bob’s Soft Spoken Tone (-2), Short Stature (-5)

And so Bob was considered…

WhatsHisName, that Fat Creepy Guy from Skyy Bar = -17 (Unworthy)

By showing his affection, the Bob is implying that they consider Brenda attainable. This consideration threatens Brenda’s perception of her own SMV (i.e. attaching ego to attraction) because if Bob and other low-SMV men consider her attainable, she may not be as beautiful as she once thought.

It basically boils down to:

  • If Brenda aims for Chad (25) and Chad reciprocates, it reinforces her perception that she’s attractive.

  • If Brenda ignores Bob (-17) yet Bob persists, it shatters her perception that she’s attractive.

As reference to the “Mindset” section, Brenda directed her anger, fear and frustration back towards the Bob because in her mind Bob was the root cause of her “bad feeling” by making her feel unattractive and the cause of her loss of the “feel-good” stimuli of her belief she was attractive.

In short, “Bob made me think, which made me feel, which felt bad, so Bob is to blame.”

Ignoring his wet clothes, Bob believes if he can get Brenda into intellectual conversation, he can convince her to sleep with him through his job, hobbies and ambitions.

Bob is attempting to use his assets and personality to leverage against his poor physique which could work in some cases. Bob has a decent understanding of that.

What Bob doesn’t understand is that physique is a prerequisite to physical attraction, physical attraction is non-negotiable, impressing her does not equal intriguing her, his potential means nothing to her with results aaand Brenda’s interest don’t extend beyond her perception.

Brenda, finally giving in to his persistence, decides to hear him out…

Bob’s engineering job that Brenda doesn’t understand (+0), Bob’s high income (+10), Bob/Brenda’s mutual love of wrestling (+4), Personality (+5), Bob’s Potential Raise in 2 Years (+0), Bob’s Rolex (+2)

Even though she sees Bob in a slightly better light…

Bob, That Fat Rich Guy from Skyy Bar = 4 (Bottom-Ladder Beta)

..she has places him at the bottom of the “Beta” ladder. She hasn’t forgotten all of Bob’s negative traits and will weight them all to reach her conclusion.

Unlike Alex, Bob will have a much harder climb considering his unattractive physique weighing him down (pun intended).


3. The Alpha/The Unattainable

A few months pass and Alex (13) has miraculously moved to the top of Brenda’s “Beta” ladder. He knows all of Brenda’s interests, movies, music choices, hangs out with her constantly, texts her daily and talks to her on the phone for hours at a time.

Alex and Brenda go on a date to Skyy Bar, the bar where they’d first met. Alex has planned to use this date to ask Brenda to be his girlfriend.

Chad (25) arrives shortly after Brenda and Alex and is greeted by the glances of many intrigued women around the bar. One of whom is Brenda, Alex notices and feels a wave of insecurity.

Chad’s opening appeal to Brenda, before she even notices his physique or personality or hobbies, is the pre-selection he’s immediately garnered from other women.

Pre-selection operates under the concept of groupthink; what’s appealing to the majority is perceived appealing to the individual, what’s unfavorable to the majority is perceived unfavorable to the individual.

Chad’s Popularity Among Women (+15)

Even if cellphone tower A provides a better signal than cellphone tower B, if tower B has twice as many users, tower B’s popularity alone will attract more users than tower A. This is considered the basis of good marketing and branding techniques (Tylenol and Generic Brand are the same, but the majority favors Tylenol, so there must be a reason, right?)

Chad walks by Brenda and Alex’s table and barely acknowledges Brenda; a short half-hearted grin then off to the bar. Brenda thinks Chad is gorgeous.

Chad’s Physique (+10)

Chad hits on Melody the WonderTits™ bartender first. She turns him down abruptly.

It’s not that Melody finds Chad physically unattractive nor that she’s left unimpressed by his garnered pre-selection.

Melody’s SMV range (20-45) is much higher than Brenda’s; the men who meet Melody’s “Alpha” prerequisites (35-45) are men Brenda would consider unattainable (>25).

For Melody, the best Chad (25) can hope for is to end up on her “Beta” ladder (20-35).

Brenda makes an excuse to leave Alex and rushes to the bar. She throws a flurry of not-so-subtle IOIs in Chad’s direction and he reciprocates.

Alex notices Chad whispering something briefly into Brenda’s ear. He can’t make out what they’re saying. She looks offended at first, Chad smirks, says something else, she giggles and they begin to walk out together. Alex tries to catch up to confront Brenda but loses them in the crowd.

A few moments later, with a bladder full of Gin, he distinctly hears Brenda’s moans echoing of the bathroom walls.

Unenlightened, Alex will forever wonder what magic words Chad whispered to Brenda to have her bent over a bar toilet within seconds, something he couldn’t accomplish after months of trying. Yet he again fails to see the bigger picture.

Alex was doomed from the start; even though he’d done well to jump from a 0 to a 13 in a matter of months, he was still a 13 and thus was still on Brenda’s “Beta” ladder.

Alex’s hard work does not equate towards the guarantee of sex. Just as attraction is non-negotiable, attraction is not something that can be “earned” through time and diligence.

Alex may have added +13 to his SMV, but he is still limited to Brenda’s perception of all his traits:

(+15)(-10)(-5)(+13)= 13

And what’s worse for Adam, the +13 increase to his SMV is specific TO BRENDA ONLY; unlike something universal like physique or gaining an interesting hobby, the +13 increase Alex has gained by getting to know Brenda will NOT “carry over” to other women.

Even if he hides his negative traits with the next woman, the highest he could hope for with a woman as attractive as Brenda is low-ladder Alpha (15). And that’s only if they admire tattoos as much as she did.

Several months wasted.


LL: A woman's attraction is centered upon a "range" of SMVs she perceives she is operating within and the role of each man residing within said range determined by the values she places on certain positive/negative characteristics these men portray.