Thesis:

Productivity, success, and fulfillment in all aspects of life (including sexual conquest) are consequences of Mindset, Mood, and Mastery.

 

Mindset: your conscious, logical state.

A positive mindset focuses your cognitive energy on constructive feeeback loops ("waking up early and eating a good breakfast makes me more alert later in the day, so I will wake up early and eat a good breakfast"; "approaching that attractive girl at the bar will make the next approach more comfortable, so I will approach her"; "when I work hard and do my best I feel proud, so I will work hard and do my best").

A negative mindset focuses your cognitive energy on destructive feedback loops ("waking up early and eating right sucks, so I will sleep in and enjoy a poptart"; "that girl at the bar will most likely reject me, so I will not approach her"; "my boss doesn't recognize the effort I put in, so why bother?").

Think: THE THOUGHTS YOU ENTERTAIN DETERMINE THE ACTIONS YOU TAKE.

 

Mood: your subconscious, emotional state.

A positive mood increases your receptiveness to positive environmental stimuli (the warmth of a clear, sunny day; the smile of an attractive stranger; the praise of a superior or co-worker).

A negative mood increases your receptiveness to negative environmental stimuli (frustration at a traffic delay; anger towards an unappreciative spouse; annoyance at an incompetent employee).

Think: THE ENERGY THAT YOU PRESENT TO THE UNIVERSE DICTATES THE ENERGY THAT THE UNIVERSE PRESENTS TO YOU.

 

Extrapolation A.) Positive Mindset + Positive Mood = Energy is focused on constructive feedback loops, and more receptive to positive stimuli. Conversely, Negative Mindset + Negative Mood = Energy is focused on destructive feedback loops, and more receptive to negative stimuli.

 

Mastery: your skill and prowess in a particular domain; a culmination of experience and commitment.

Success and happiness demand Mastery over a broad range of inter- and intra-personal avenues, which may only develop through the cultivation of discipline and practice.

 

Why Lift?

Lifting promotes a positive mindset, by focusing your thoughts and energy on constructive efforts, which yield positive results.

Lifting increases your natural testosterone production, which directly impacts your mood. High testosterone = increased confidence, assertiveness, aggressiveness (and, consequently, things like ambition and competitiveness), and alertness. Low testosterone = decreased confidence, assertiveness, aggressiveness, and alertness, and makes you more susceptible to depression, stress, and chronic fatigue.

Lifting instills mastery, by cultivating discipline and consistent progression towards tangible goals.

In short, we tell you to lift because we recognize it as a single habitual activity that promotes positive conscious, subconscious, and practical growth.