Feminism is based on rubbish ideas - patriarchy, equality, wage gap, rape culture, pink tax, alleged discrimination, etc.

All of it is all either outright lies, or conspiracy theories, or both.

How does this stuff get traction?

This is how

It doesn't help that the [ establishment media | cathedral media | driveby media | chaimstream media | yellow journalism | fake news | lugenpresse ] only air the feminist side. An interesting question might be, what does the establishment gain from feminism?