It’s important.

Focusing only on physical looks is how you end up perennially sexless.

Sure don’t look like an ogre. Strive to at least get to 5/6+. More if you can. But once you do that you’ll be more successful focusing on “game” and extraverted sociable comfort.

This thread touches on it.

EDIT

When discussing female arousal, when I and most women reference “charisma” or “charm” or “presence” or “sociability” or even “personality,” we mean “game” or “frame.”