I look at hook up culture as a small business trend and capitalizing on the failing business of romance ( which isn't romance culture's fault but the poor conditions it's forced to exist in). Hook up culture is selling people the ideology of having sex without relationships in youth because they are too immature and dating serious when they mature up. It makes claims of why people should buy this product in this case it says stuff like people need variety before settling and the only way is to fuck as many people as you can or that people are too immature but human nature, or it's a sign of freedom for women( they did same thing with cigerates and alcohol). Hook up culture isn't just casual sex but it's a specific model of how relationship form. Sure I don't have problem with consumers consuming their product especially if the product doesn't cause harm in of itself. But I am curious about the product it's trying to sell and the conditions which allowed the sales of this product to increase. I am not going to argue against the claims in depth made by hook up culture and it's defenders but I want to explore the market conditions which sort of made business bad for romance which led to the rise of the popularity of hook up culture. So here is my folk theory about hook up culture I am not saying it's necessarily true but it's seems like it could be The problem I see is that hook up culture is a monopoly that became dominant in modern society. The social and economic conditions that gave rise to it's hegemony are factors such as commodification of sex through porn, prostitution, and sexual advertising, commodification of romance being dependent on stable on careers, busier working hours, alienation and isolation through competition and social oppression such as racism, embodiment of consumerist mindset of green is always greener, toxic relationships due to toxic masculinity, pesemismistic mindset, and constant relocation for job opportunities. I have done researching and found out yes hook up culture doesn't have any negative or strong negative affects on individual but it doesn't have a lasting positive impact and won't resolve deep psychological problems nor will it give you the same benefits as healthy relationship https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5731847/ https://healthcare.utah.edu/healthfeed/postings/2017/02/relationships.php
So my solution is to change the current economic and social conditions: to decomodify sex and romance, decrease working hours, create more social environment and encourage cooperation amongst each other, challenge the consumer mindset like how Dr. K does in his latest video on love in which he talks about focus on building happiness not looking for it in others he explains this better than me, teach healthy relationship skills and emotional regulation skills, encourage emotional expression in men, challenge pesemismistic mindset and foster a proactive optimistic mindset, create stable jobs for people. So I don't think slut shaming and double standard are the only thing will reduce casuals sex instead I think these new conditions will be more effective because people are willing to forgo casual sex for romance. In these conditions romance will become more wide spread and frequent thus outcompeting hook up culture and it's ideology that it tries to sell people. I get this is idealistic but but just for thought experiment I think romantics will win in this scenerio.
One last thing you noticed how people make fun of the past in this case the puritian culture. Anyone who critiques hook up culture in a meaningful way is called a puritian and they point out how bad things were. Don't get me wrong things were bad back then abortion was criminalized and women were slut shamed. But also have you noticed that companies mock the past. Like how apples mocked ibm and black berry to make their products look superior and more desirable. Just something to think about. Stay curious
I apologize if I made people who participate in hook up culture uncomfortable or if I came off as slut shaming. My intention is not to shame people who participate in this culture but rather ask all of us to actually examine this phenomena in a deeper way. This is all just my theory a game theory.