I think a lot of issues with people who try to "study" women as if they are some other species is that they don't realize women and men are almost identical in terms of their brain, their perception of reality, their logical mind, how they perceive things, how their feelings are affected by externalities, etc. etc. sure the differences between men and women was bigger in the past when there were huge gender roles and expectations but in this day and age these gaps are closing very fast.

both men and women prefer handsome partners.

both men and women prefer "successful" partners (whatever it mean to each person)

both men and women prefer a physically attractive partner, who smells good, can maintain a good conversation, has a sense of humour, etc. etc

both men and women prefer a confident partner who can lead and knows what they want from life.

It is such BS that redpills and bluepills try to pretend some of these qualities only matter for one gender. that is total nonsense. Only redpillers can claim they don't give a flying f about a woman's career and then whine about being "divorce-r***aped" in the court because they made more than their partners. most financial successful men will go for a partner on their level of socio-economics so no one is gonna get screwed after divorce. if course, if you are a redpiller who "peaked at 45" and went for a 20 yo Russian model, then I think you have no room to complain if things go awry.

There is one dating advice that is more effective than 99% of gender-based redpill advices: maintain the qualities that you want to see in a partner and go for an equal relationship (in all senses of the word, financial, physical, mental, etc.)