Full respect to AXE for their advertisement about the daily problems men face , and not just jumping on the women's equality bandwagon..

Troubleshooter11 · 2017-05-29T11:55:22+00:00

Reminder that companies only care about money and the only reason this was made was because a marketing exec felt that the gender discussion had shifted sufficiently that such a viewpoint might be tolerated enough to draw in new customers whilst still stirring the pot enough to generate controversy and get eyes on the brand.

cashmoney_x · 2017-05-29T13:49:07+00:00

No guy I want to associate with asks himself those feminine ass questions.

SheepBaaaa · 2017-05-29T11:22:35+00:00

Seems like some gay shit to me.

Ovalidem · 2017-05-29T12:24:31+00:00

I don't trust companies, period. Especially when it comes to values, morals, thoughts and opinions.
The fact they aren't jumping on the women's equality bandwagon doesn't take the fact away they're using culture to sell a product. They're not busy with men's health and their well-being, they're busy with attributing a feeling to a product to sell that product.
Is it okay for guys to have a personality that isn't the sum of advertised feelings?
For ~~everyone~~ all guys that feel okay with letting their guard down after seeing this; are you capable of self-reflecting enough to admit that letting your guard down after seeing something like this isn't MGTOW?
MGTOW is being outside of the cultural consensus, even when that meta-consensus means not being part of the consensus. Like they say: "Be different!", just like everyone else.
The word 'consensus' is literally the opposite of MGTOW philosophy. You don't need the mainstream opinion to tell you what is right and wrong as MGTOW; you're a man going his own way, not a man following the consensus!
That consensus is shifting from the liberal feminist perspective to a more egalitarian perspective.
My point being; just because the cultural consensus is shifting to an idea you hold and that used to be outside the consensus doesn't mean that that idea will continue to be.
If you want to be a man going his own way, you don't need anything else but yourself to agree with you.

pilledwillingly · 2017-05-29T13:37:31+00:00

Sorry, but not buying it. I know how much you hate the "man-up" mentality, but I hate seeing men trying to compete with women in the "victimhood olympics". I'm not buying a product marketed to simp-faggots.

TomasM16 · 2017-05-29T12:00:08+00:00

i will leave this comment here Jane Lin You are stupid and you don't know how guys act, including the idiot who wrote that dialogue. No guys have been beaten or harrassed for long hair in decades. This the same SJW bull shit that's being peddled lately. Expressing anything in a masculine manner is "Toxic". Unless you have been living under a rock, you can pick up message easily. Feminizing men is the new ideal. I am not saying every man has to be Charles Bronson but the stuff they excoriate in this commercial. It's just fact of life that bulling will happen and guys tease each other.

2017-05-29T13:04:30+00:00

Yeah, frankly this is not about targeting, to use their vernacular, 'straight CIS males'. It's about targeting alternative lifestyle men with just enough plausible deniability that they could deny as such when challenged.

Gorkildeathgod · 2017-05-29T11:43:42+00:00

It's not OK for guys to suck dick

2017-05-29T17:10:08+00:00

Actually now that ive thought about this. This is just a ad movement to pussy-up men. Whatever.

Who saw Heineken beer doing something similar with anti-feminist vs feminist?

SheepBaaaa · 2017-05-29T11:23:15+00:00

Why wouldn't a man want to be masculine. Fucking low -t nu males , man.

pilledwillingly · 2017-05-29T13:40:47+00:00

JeffersonSales · 2017-05-29T16:25:57+00:00

They have enough cunts in their customers aquarium. Time to grab all the dicks too.

nickynad · 2017-05-29T19:28:46+00:00

r/HailCorporate

HerzogKinski · 2017-05-29T21:03:06+00:00

"Is it OK for a guy to be skinny, to be scared, to wear pink, to have long hair" etc etc - notice that none of these are manly traits. It's all about wussing down men to the level of women. Fucking feminization. Fight it. Fuck!

jkarovskaya · 2017-05-29T16:41:33+00:00

The sentiments may have some validity, but why in hell men wear proplyene glycol mixed with artificial scent never ceases to amaze for it's obnoxious odor.

the_unseen_one · 2017-05-29T21:27:30+00:00

As nice as it is that a company can resist feminist dogma enough to know how to market to their customer base, this isn't a win. This is simply a company pandering to its customers and likely customers to increase profits. They don't give a fuck about our issues or lives, they just want our cash.

Kinda like women, but more honest.

SnapshillBot · 2017-05-29T09:09:17+00:00

Archived for your convenience

Snapshots:

This Post - archive.org, megalodon.jp*, ceddit.com, archive.is*
https://youtu.be/0WySfa7x5q0 - archive.org, megalodon.jp*, archive.is*

^{I am a bot.} ^(Info ^/ ^Contact)

ZergSuperHighway · 2017-05-29T10:07:59+00:00

I let out a heavy sigh and thought "finally"

Notus1_ · 2017-05-29T10:24:47+00:00

Very feminist of then. Kudos for MGTOW and AXE.

ikhwan_arif · 2017-05-29T11:16:05+00:00

I'm actually very curious now. Very good advertising.

cheesymold · 2017-05-29T12:10:01+00:00

Decent advert. If only they pushed it further with non - homo stuff.

Mentioned_Videos · 2017-05-29T13:46:19+00:00

Videos in this thread: Watch Playlist ▶

VIDEO	COMMENT
(1) Dove Real Beauty Productions Meet Cathleen (2) Dove Real Beauty Sketches You’re more beautiful than you think (3mins)	+3 - Don't be a simp
Unilever: Empowering Women	+1 - It's weird seeing a Unilever commercial on MGTOW. I would have expected a bit more hate from This company trying to side with men's issues, but whatever.
is it ok for guys... AXE	+1 - Archived for your convenience Snapshots: This Post - archive.org, megalodon.jp, ceddit.com, archive.is - archive.org, megalodon.jp, archive.is I am a bot. (Info / Contact)
The best AXE commercial	+1 - WTF, did half you people even watch the ad? It was revolting and exactly the type of societal emasculation that feminism has been pushing on men for decades! It's a fucked up situation where when a group gets noticed, it gets marketed to. I bet th...

I'm a bot working hard to help Redditors find related videos to watch. I'll keep this updated as long as I can.

Play All | Info | Get me on Chrome / Firefox

dominotw · 2017-05-29T17:46:46+00:00

yea its not like men are their target audience or anything.

2017-05-29T18:30:29+00:00

Axe is bought by MEN. Most other products are bought by WOMEN. That is because women spend 80% of all money. The solution to this is that men need to stop giving women money. That way companies do not have to cater to the whims of women.

W00jie · 2017-05-29T18:46:13+00:00

Company uses man negative message to sell shit, Isnt this the very same shit people blamed other companies for when it was negative women messages?

Why not just have an advert that is true and not laidened with pro man or pro woman messages.

Axe body spray: makes you smell like a desperate teenager.

comptejete · 2017-05-29T19:21:07+00:00

It's OK for guys to do all those things in 2017. They should however do so in the knowledge that human biology has yet to catch up with shifting societal norms, and indulging in behavior that runs contrary to traditional masculinity will not earn them the respect peers or make them the object of womens' desire.

a17c81a3 · 2017-05-29T21:16:45+00:00

Meh. More feminism pushing for men to be gay and wear pink. Only 4% of the population is gay so they clearly went out of their way on that just to be SJWs.

Not impressed.

You should see the car commercials where they drive away from screaming wives. THAT had balls!

JosefDerArbeiter · 2017-05-29T23:52:59+00:00

Still not gonna get me to buy axe. I use unscented.

mentalidade_logica · 2017-05-29T17:55:48+00:00

Is it ok to love sales?

Datson_Horrenbrand · 2017-05-29T18:14:26+00:00

GLORIOUS

Title	Full respect to AXE for their advertisement about the daily problems men face , and not just jumping on the women's equality bandwagon..
Author	sithrowawaysi
Upvotes	101
Comments	52
Date	May 29, 2017 9:07 AM UTC (7 years ago)
Subreddit	Posted in /r/MGTOW
Original Link	https://old.reddit.com/r/MGTOW/comments/6dz9gn/full_respect_to_axe_for_their_advertisement_about/
Archive Link	https://theredarchive.com/r/MGTOW/full-respect-to-axe-for-their-advertisement-about.585088 https://theredarchive.com/post/585088