Well, you knew it was coming. Media hitpieces on anyone who dares to criticize a giant corporation (purchased for tens of billions of dollars by Proctor and Gamble ten years ago) for... pretending to be virtuous while demonizing men and lecturing its own customers.
For one, the title talks about "men's rights activists", but none of the people cited or referenced are men's rights activists. As for "cuts deep", I assume that is a failed pun.
Kate Lyons of the Guardian writes:
Far-right magazine The New American attacked the advertisement’s message, saying it “reflects many false suppositions”, adding that: “Men are the wilder sex, which accounts for their dangerousness – but also their dynamism.”
They literally cited the magazine of the insane John Birch Society, which has been irrelevant for a very long time.
Conspiracy theorist and alt-right figure Paul Joseph Watson accused Gillette of insinuating its customers were “would-be sexual abusers & creeps”.
As far as I know, PJW has not advocated any conspiracy theories (despite his association with Infowars), and he has repudiated the alt-right many times. Doesn't stop the Guardan from lying though. Nothing ever does.
The ad was directed by Kim Gehrig at the UK-basedproduction [sic] agency, Somesuch. Gehrig was behind the 2015 This Girl Can advertising campaign for Sport England and “Viva La Vulva”, an advertisement for Swedish feminine hygiene brand Libresse.
Eh, OK. I guess that explains it, this obsession with your body parts is common among that crowd.
This one is the worst of all:
Some people took issue with the advertisement because it was directed by a woman. The Conservative Canadian political commentator Ezra Levant wrote: “A shaving ad written by pink-haired feminist scolds is about as effective as a tampon ad written by middle aged men … Count this 30-year customer out.”
The Guardian has gotten so bold in its lying that it will literally lie, and then confidently include a quote that debunks its own lie.
Gillette, which is owned by Procter & Gamble, said the advertisement was part of a broader initiative for the company to promote “positive, attainable, inclusive and healthy versions of what it means to be a man”.
Gillette wrote on their website: “From today on, we pledge to actively challenge the stereotypes and expectations of what it means to be a man everywhere you see Gillette. In the ads we run, the images we publish to social media, the words we choose, and so much more.”
Gillette has also promised to donated $1m per year for three years to non-profit organisations with programs “designed to inspire, educate and help men of all ages achieve their personal “best” and become role models for the next generation”.
Doubling down, eh? I wonder how much money you are willing to lose over this.
List of Proctor and Gamble brands
there doesn't seem to be anything here