Cold Approach pick up is when you approach girls you don't know during the day(daytime), inside a bar or a club(nighttime) or on the street(after midnight).

The internet promises you that if your SMV is high(Good looks, charming personality and strong conversational ability) you can go to any park, spit your game to a random girl and get laid. This is called the redpill theory since you learn that 'hypergamy doesn't care' and if you are a high enough value, you will get laid.

The internet tells you, "All you need to do is put in the work." While the PUA coaches tell you, "Success is just around the corner you will be getting left and right if you take lessons with me."

However, in real life I've met people who have been doing 'Cold Approach' for years and despite improving their looks and their "game." Where still struggling to get laid through this method. The worst, was an immersion student(a guy who lived with PUA coaches) who paid 60k to go out with the coach every single night and he was only able to get laid 12 times, therefore, one girl a month on average for 12 months. This was at random one spring break he got 3 girls while he went for five months straight without getting laid.

Worst still, I interned for a PUA coach and then I find out that most PUA coaches stage their footage by selectively editing their clips, hire models to be on the videos and finally, they pay hookers to sleep with their students(WTF!) So the PUA is telling guys, 'Don't pay for hookers that's for losers, pay me," then the guys believe him and give him their hard earned money and then he uses the money to pay for the hookers for them! How twisted can this be!

With 500 dollars in Latin America you can get laid 12 times in less than a month, keeping 59k to yourself!