Today I came across this company, "NastyGal" which had a pretty incredible growth trajectory.

"Revenue rockets from a mere $223,000 in 2008 to $23 million in 2011, landing Nasty Gal, named after a funk song, the No. 11 spot on Inc.'s annual list of fastest-growing private companies. "

Here's Jezebel (damn those fucking cunts at Jezebel, i curse their names) with a pretty good breakdown, in catty style as you'd expect from a female-centric blog:

"'Everything Really Hit Rock Bottom': How Nasty Gal's Culture Went Nasty" --> http://archive.is/GC9OU

Basically... discussing how women were cunts at the company and the whole she-bang broke down.

This article talks about what led to their growth:

https://growthhackers.com/growth-studies/nasty-gal-kills-it-ecommerce-how-they-did-it

Basically... just a bunch of social media marketing to young women looking to brainlessly burn their cash on whatever crops up as the next minute's newest fashion.

NYT talks about their path to bankrupcy: https://www.nytimes.com/2016/11/11/fashion/nasty-gal-sophia-amoruso-bankruptcy.html?_r=0

Basically... The chick who founded is is a creative-type marketer. She had no business management experience whatsoever. Somehow, her shit just exploded. And she had no idea how to really manage it as a multi-million dollar business.

So, she brought in some other, "more experienced" cunts who basically drove it into the ground for her, by making their management entirely about their personal preferences for the company, instead of making data-driven decisions.

Basically, this lady Sheree Waterson, who was fired from Lulumon as a scapegoat (or actually responsible?) as Chief Product Officer, due to her apparent responsibility in Lulumon's fuck-up selling see-through yoga pants (SCHWING-- win 1 for the bros), was brought in as CEO of NastyGal.

From Jezebel article:

Sheree prevented anyone from doing any real work by keeping us in 3-5 hour meetings where she would tear down all the products on the site, which was literally based on nothing but her own 58 year old opinion. Even when people presented her with legit selling data on items she deemed irrelevant, she would brush it off and push the merchants to invest in styles that she personally liked. She would show up late to meetings (or leave after 10 minutes), talk for about an hour about nothing in particular, and then comment about how terrible everything looked.

Basically... just a dumb cunt doing her best to be a dumb cunt.

Other articles:

"Nasty Gal Just Filed for Bankruptcy. How Did It Get Here?" http://www.racked.com/2016/11/10/13587674/nasty-gal-bankruptcy

"Nasty Gal: What Went Wrong? The bankruptcy of the #Girlboss-fuelled retailer is a cautionary tale for both fashion startups and investors alike." https://www.businessoffashion.com/articles/intelligence/nasty-gal-what-went-wrong

My award winning analysis: This company crumbled because dumb cunts are dumb.

The CEO wasn't driven by a profit motive, but instead by an image & status motive. Once the company became successful, she changed gears and focused on starting some female-empowerment foundation, getting a book deal for her memoirs, and advising Netflix who is apparently making a series about her business's growth.

I think the worse thing they did though was put their weight behind Lena Dunham (see: http://www.racked.com/2016/11/10/13587674/nasty-gal-bankruptcy )

Naturally, the company came with everything you'd expect from a female-centric, female-lead, female-saturated company: Favoritism, Self-centeredness, Zero management skills...

While there are some positive reviews, others are titled things like: Great perks, Awful management." "This place is rough." "Favoritism wins every time." "There's no such thing as 'growing' in this company, unless you are friends w/ the CEO." "Nasty Gal, Nasty Boss, Nasty Business." - http://www.racked.com/2014/9/2/7578545/nasty-gal-glassdoor-reviews

From the same article, here are some other reviews which sound exactly as one would expect.

Bunch of hyping of their image, and backstabbing shit-talking. What else would you expect?--

"PR and hype can't mask what's really going on here. You drink the kool-aid for the first few months working here, then start to realize it's all just smoke and mirrors. Terrible leadership, some extremely condescending managers and employees, and people that try too hard to be "cool". There are of course a handful of people who are fantastic, super smart and well intentioned, but they are probably soon to leave. I have never worked in a place where so many people talked so poorly about their co-workers. There is a complete lack of teamwork and willingness to help each other and work toward a common goal...but there really is not common goal at all, because the company lacks any sense of direction and has no clearly defined goals."

Every woman for herself... as usual

· "UPPER MANAGEMENT & HR. Executives have an 'every man for himself' attitude and the politics and power plays are out of control. In my years there, I saw 2 Presidents, 2 CFOs, 3 Controllers, 2 H.R. Directors, 2 Attorneys, and 5 Executive Assistants to the CEO roll through. Mind you, there is only one position for each of those roles at Nasty Gal, and I wasn't there all that long."

Success... was just a "show". Outwardly, make yourself look great! Inwardly... doesn't matter, right?

"Absolutely beautiful offices but it depends who you work for if you'll actually be able to enjoy them. Offices are like the company—a show. The story was once great but at this point everyone has heard it a million times and it isn't even successful anymore. No one talks about what the sales are TODAY. Not 2 years ago but TODAY. Guarantee not good enough to justify that space."

Some advice from within: basically, don't be a shitty cunt.

"Instead of focusing on the image social media projects out to the world about the CEO and the company, focus more on what is really happening internally, talk to your employees to find out why there is pervasive low moral, work toward solutions. Promote from within, pay people who have built the DNA of the company a fair and competitive salary."