A few notes:
This guide is largely untested. I’m in the middle of this process myself, and the act of laying it out in this way is meant to help me better understand the process and, hopefully, get feedback from the community to make it better. I am not setting myself up as an expert in this area. The techniques below are cobbled together from multiple sources, all of which are cited at the end.
I was sitting at my desk - lost in thought, why isn’t this working? Let me check the code… - when she walked in, pulled up a chair, and sat down next to me.
Her long, gray hair hung down to her lower back. She had a billowy scarf wrapped around her throat, but no winter coat - despite this being mid-winter in New England. Her dress seemed to all be one piece, the kind of rough, gray thing you’d see hanging up in a shop that sold crystals and tarot cards. She started rummaging through her messenger bag and pulled out a tattered notebook.
“You do websites, right? Here’s what I’m thinking - we open in a few weeks and I’m going to need several pages completed before then. We’re also going to need a pretty substantial social media presence - we really want to make our presence known. Do you know the cancer treatment center nearby? No? Pull it up on your computer and I’ll show you what I mean….”
I turned and opened up the browser. I started to type in the address she gave me when I suddenly realized:
I don’t have an appointment right now. I don’t make in-office appointments. This woman looks homeless.
I don’t do websites.
After she left, 45 minutes later, I called the law office that she told me would handle the $20,000 payment for my services.
I wasn’t surprised when they told me they’d never heard of her, and I wasn’t surprised when I googled her name and found absolutely no evidence that she was the head of cancer treatment at the hospital she mentioned. I had, more or less, suspected that from the moment she walked through the day.
So why the fuck did I spend 45 minutes talking to her?
The answer: she had one of the strongest frames of anyone I’d ever met. She acted 100% as if she was supposed to be there and I fell immediately in line.
And that was when I started to think about frame….and wonder why my own was so weak.
WHAT IS FRAME?
Before we define frame, it’s important to understand that there is no universal definition of frame as a concept. It’s used, by various communities and fields of study, in a variety of ways.
“Frame” as a concept seems to originate in NLP (neuro-linguistic programming). In NLP terms, frame is broadly the mental “boundaries” we place around an event. It is our (normally) subconscious “perceptions of our world based [on] our mental template or our internal representations.” (http://www.mindtrainingsystems.com/content/introducing-frames)
In plain english, NLP “frame” is a specific method of viewing a particular situation, designed to elicit certain results. For example, you may view a situation through the “ecology frame,” which asks “how will this event affect the larger community or environment?” Or, you may approach a problem through the “As-If Frame,” which asks you to act “as if” the intended result is already true.
In Manosphere or MRP terms, “Frame” is a more amorphous concept. Rollo Tomassi defined frame as “an often subconscious, mutually acknowledged personal narrative under which auspices people will be influenced.” (https://therationalmale.com/2011/10/12/frame/) This is often broadened out to encompass an overall “personal reality” - as Tomassi asks, “Whose reality are you living in” - yours, or your wife’s?
Frame is also used in a general way, to refer to a sense of overall confidence or personal strength of will. This is the broader sense of frame used in the excellent series of MRP posts on Frame by /u/strategos_autokrator (https://www.reddit.com/r/marriedredpill/comments/337uvx/the_elements_of_frame_0_introduction/). Frame, in this broader context, incorporates your intellectual, emotional, and physical “stability.”
None of these definitions are “right” or “wrong” - but they have strengths and weaknesses when it comes to effectively using the idea of “frame” to better your life (which is my primary goal).
So I’d like to suggest a definition of “Practical Frame” - one that largely avoids the broader, philosophical questions around frame and instead focuses on what regular men can do, right now, to start improving their lives.
Here it is:
Frame is the meaning you bring to any situation.
Only physical events exist. Everything that’s ever happened between you and your wife, or your kids, or your boss - those events consisted only of certain bunches of chemicals bumping into certain other bunches of chemicals. None of those events meant anything in any real sense. But how we interpret those events - how they make us feel, and the stories we tell ourselves about what events mean - is fully subjective. That’s our Frame.
FRAME CONTENT IS IRRELEVANT
What gives our day to day lives emotional meaning is our subjective interpretation of the events that happen around us. Things occur, and we supply the meaning after the fact. That meaning - again, the meaning that we supply - is neither more “right” nor more “wrong” than any other meaning, and is not intrinsic to the event itself.
The only practical difference, then, between any two subjective interpretations (“Frames”) of an event is whether or not they serve to bring us closer to our goals.
A positive frame is any frame that allows us to move closer to our goals, to better ourselves, or to improve our lives.
A negative frame is any frame that doesn’t.
To fully appreciate and utIlize frame in our day to day lives, we must realize that the beneficiality of any frame is content independent. We are not trying to find the “right” frame or the frame that is “objectively” the best - interpretations of events are fully subjective, and so no frame can be more “right” or “wrong” than any other.
What your frame consists of - it’s content - does not matter. All that matters about a frame is whether it serves you.
FRAME IS IMPORTANT BECAUSE IT DRIVES BEHAVIOR
If frame was completely internal, it would be meaningless.
Frame is only important to the extent to which it influences our behavior.
Our interpretations of the world around us influence how we act towards it. If we’re walking down the street, and see someone scowl at us, it could mean any number of things. Which of those possible meanings we choose to latch on to will affect how we react in a number of ways:
If we interpret the scowl to mean that the person hates us and is aggressive towards us, we may drop into a defensive pose, ready for a fight; If we interpret the scowl to mean that the person is having a rough day, and is in need of compassion, we might open our arms to embrace them; If we interpret the scowl to mean that the person sees someone behind us doing some questionable, we might spin around to see what they’re looking at; If we interpret the scowl to mean that the person has a physical defect with their facial muscles, we might avert our eyes downward so as not to make them feel awkward.
All of these actions will then influence the actions of others. Striking a defensive pose, for example, may cause the oncoming person to do the same; opening our arms to embrace them might startle them out of their bad mood.
We are constantly taking in information from the world around us and incorporating it into our running narrative of the world - what I’ll call the Reactive Frame.
The Reactive Frame is largely unconscious, and is driven primarily by our upbringing, culture, and the immediate events surrounding us. We are continually plugging events from our day to day lives into this frame, expanding or altering it as necessary.
This frame, in turn, affects our behavior. In fact, we will often act in accordance with our Reactive Frame in such a way that the frame becomes reinforced; thus, Reactive Frame is self-reinforcing, which is why it is often so difficult for us to see it for what it is.
Let me give an example:
Let’s say that you grew up in an abusive household. Your father drove wedges between you and your older brothers; bullying and violence was commonplace. Because of this, you internalized an unconscious “frame” that “People are shit; people will take advantage of you any chance they get.”
This internalized belief changes how you act. You are suspicious of strangers and tend to hold them at arm’s length. You are rude when people approach you and are emotionally unavailable to friends or lovers. As such, the people around you find it very hard to form emotional attachments; that leads them to betray you, treat you poorly, or abuse you more often than someone they felt deeply connected to. These experiences serve to deepen your entrenched belief - “See?! She cheated on me! All people are shit; they’ll take advantage of you any chance they get.”
The Reactive Frame is thus a feedback loop, strengthening itself over time.
Because frames influence our behavior, and our behaviors affect how the world reacts to us, positive frames (that move us towards our goals) have increasingly positive effects, while negative frames (that move us further away from our goals) have increasingly negative effects.
HOW FRAMES INTERACT
Frames, being completely subjective, often come into conflict.
Take the interaction above, with the scowling man coming down the street. Say that the scowling man believes that all people are shit, and is simply acting in his own perceived best interest - scare people away and they’ll have no chance to hurt you.
Meanwhile, the man coming up the street has internalized a frame of “This guy must be having a very stressful day; he needs a hug!” Acting in what he perceives as his own best interest, he sets out to comfort the scowling man by throwing his arms wide for a hug.
These two men are harboring competing frames - differing interpretations of the event that is occurring. What will happen?
Human beings have incredibly sensitive tools for analyzing the actions and intentions of others. In Thinking Fast and Slow, psychologist Daniel Kahneman describes this system as System 1 - the pre-rational portions of our brain that evolved to enable incredibly fast - yet sometimes messy and inaccurate - decision making and analysis. System 1 is contrasted with the slower, rational System 2 - capable of making incredibly accurate decisions, but much more resource intensive.
System 1 is essentially on all the time, subconsciously analyzing thousands of data points - a facial micro-expression, the position of someone’s arms, a darting of eyes - and giving us a vague “instinct” or “feeling” about a situation. We turn down a dark alley and instantly feel uneasy, though we’re not sure why; we get the sense that a coworker dislikes us, even though they’re always nice to our face; we get a seemingly innocuous text from our wife and instantly feel a pit in our stomach, sure a fight is incoming.
System 1, then, is largely how we “sense” another person’s Frame. Any situation in which the actions of another person are directly in contrast to our intuitive understanding of a situation - when they’re acting as if our Frame is incorrect - we experience a sense of cognitive dissonance, a discomfort and creeping suspicion that maybe, just maybe, we might be wrong.
In the world of Early Man, being wrong about a situation, or striking off on our own against the advice of the tribe, often resulted in death. As such, the experience of frame conflict is unpleasant.
In any situation where frames are in conflict, there will be a subconscious urge amongst all the people involved to “decide on” the strongest frame and adopt it. If everyone adopts the same frame, the conflict - and cognitive dissonance - disappears.
HOW DOES ONE FRAME OVERPOWER ANOTHER?
What determines whether one frame or another becomes the dominant frame?
The dominant frame in any situation is the one which the group adopts.
That’s it. Remember, since frames are subjective, no one frame is better than any other (although it is true that frames can be better or worse for you, based on your goals). The “winning” frame is purely defined by which frame “wins” - it’s a popularity contest, pure and simple.
If you hold your frame, you win. If other people abandon their frame, you win.
So - what determines whether you hold or your frame? What makes other people abandon theirs?
The truth of the matter is that in nearly every situation you will encounter, every one has an incredibly weak frame.
Most people are unaware of frame as a dynamic and thus aren’t conscious of whether they are holding or abandoning frame at all. Most people do not have a strong preference for one frame or another; they seek consensus more than they seek any particular outcome. Most people have no specific frame at all, resting entirely within their Reactive Frame.
Because of this, the primary characteristic of a “strong” or “dominant” frame is simply the extent to which it’s owner is willing to hold it.
To put it simply:
The person that holds their frame the longest will usually see their frame adopted by the group.
This is the reason that “fogging” works in When I Say No, I Feel Guilty: the fogger makes no attempt to explain themselves, defend their position, or provide any kind of rational argument to the other person. Instead, the simply continuously insist on a particular outcome until the other person abandons their frame and gives them what they want.
In all instances where the competing frames are weak, simple insistence on holding your own frame will triumph.
However, in situations where the other frames are strong - for example, when emotions are running high, or the other participants perceive the stakes to be high - both sides are likely to insist on maintaining their own frame. In these situations, what determines which frame is “stronger”?
CHARACTERISTICS OF A STRONG FRAME
Frame “strength” is best described as the extent to which people - including the frame holder - perceive a frame to be “objectively true.”
Now, we know that frames are not objectively true or false - they are subjective. But a preponderance of evidence - either that our frame is true or that it is useful - will make holding a contested frame much easier.
The elements that determine a frame’s strength are:
The frame is consistent with the stated beliefs of others. “I’m definitely going to pick up a girl tonight; after all, all my friends say I’m a total catch and I had ten Tinder matches tonight.”
It's much easier to hold a frame that you've successfully held before without any trouble. “I’m definitely going to pick up a girl tonight; every time I approach girls they’re into me.”
Having positive beliefs about yourself, and your capabilities will help a great deal. “I’m definitely going to pick up a girl tonight; I’m hot as hell.”
If you are committed to getting something, you won't likely be dissuaded. “I’m definitely going to pick up a girl tonight; I’m 100% motivated to hook up tonight, it’s been a long time.”
In line with our basic instincts and needs (sex, food, shelter, etc). “I’m definitely going to pick up a girl tonight; I’m horny as hell.”
Examples of instinctive drives:
Food Social acceptance Relationships and sex Self Actualization - "This situation means I am going to gain knowledge, insight or skills that will put me closer to my goals."
Frames that align with one or more of these elements will tend to be easier to hold and thus “stronger” than competing frames that do not align with these elements.
Note that, even with all of these strengthening factors, the ultimate factor in determining a frame’s strength is simply the ability of its holder to maintain frame longer than everyone else.
It is possible, of course, for no frame to become dominant; if two people with conflicting frames simply refuse to accommodate one another and leave with both of their frames intact, then neither frame was “dominant”; the conflict ended in stalemate. This is not necessarily a bad thing!
FRAME IN PRACTICE: HOW TO BUILD A STRONG FRAME FROM SCRATCH
I found MRP in the same way that many of you did: Googling “why won’t my wife have sex with me?”
Coming into MRP from that perspective can be extremely frustrating. I was looking for some kind of quick fix to make my wife horny; instead, I found a bunch of advice on “ownership” and “leadership” and intellectual discussions of hypergamy.
The common thread through nearly all of the discussions I read was Frame - it came up over and over again, especially in comments on my OYS posts. People seemed to think I had lost the frame, or was in my wife’s frame, or needed to work on my frame….but what the hell did that actually mean? What, specifically, was I supposed to do to work on my frame?
The paragraphs above should give you a fairly detailed understanding of what frame is, and what it means to lose it:
Frame is your subjective interpretation of the events that happen around you. Frame is important because it influences our behavior and can create powerful positive or negative feedback loops. All frames are equally subjective; frames are good or bad only in the sense that they move us closer to or further away from our goals. When frames conflict, the person that holds their frame the longest will typically see their frame adopted by everyone else. Aligning your frame with the core characteristics of strong frames will make it easier to hold. If both people hold frames indefinitely, the conflict is simply a draw and nothing changes.
Holding frame becomes important when we realize that being dissuaded from a positive frame will move us further from our goals.
Likewise, if we can promote a positive frame and get others to adopt it, we can enable the people in our lives to move closer to their goals.
This was one of the major shifts in my thinking on frame, specifically in the context of MRP:
It is our ethical duty to help others adopt frames that are positive for them.
For example: let’s say we’re in a fight with our wife. She’s in a completely negative frame, blaming you for what’s wrong in her life. Her frame is inherently self-sabotaging, and doesn’t allow her to take responsibility for her situation and grow past it.
(This is assuming you are owning your shit and aren’t actually the cause of her problems, because if you are….you know. Knock that shit off.)
Now, your wife, despite all her problems, wants to be happy. We all do. We all want to be self-actualizing human beings, capable of pursuing our own dreams, resourceful enough to withstand an uncaring world. She may not know that she wants that, but she does.
If you allow her frame to overwhelm yours, you not only are moved further away from your own goals (by adopting a negative frame), but you allow your wife to move further away from her goals (by maintaining a negative frame).
Conversely, maintaining your own positive frame will both move you towards your goals and allow your wife to adopt a more positive frame, one that will enable her own growth and development.
Thus: it’s an ethical imperative that we do not allow the negative frames around us to overwhelm our own positive frames.
So, the question becomes:
How do we develop a strong, positive frame - and hold it?
PHASE 1: BUILDING A FRAME
There are three steps to building a positive frame:
Determining the frame Strengthening the frame Internalizing the frame
Let’s break those down, with specific exercises.
Determining the Frame
Consciously determining your frame ahead of the time is probably the single most powerful thing you can do to improve your overall frame control.
The plain fact is that most people do not have a frame in mind; they do not have a specific goal when entering a situation, nor make a conscious effort to think about how they will interpret the events that are likely to occur to them.
Most of us simply float through life, deep in our Reactive Frame, allowing our instinctive reactions to guide us.
Because of this, in most situations our frames will be both unconscious and weak. This is true of the people you interact with as well.
In a world filled with unconscious and weak frames, the consciously-chosen, strongly held frame will win out 9 times out of 10. It is a MASSIVE game-changer.
The method for this is simple: before you enter a situation, simply take a moment to pause, consciously decide on your frame, and hold that frame in your mind.
To remind myself to do this I practiced consciously deciding on a frame whenever I walked through a doorway. You could choose a similarly arbitrary trigger, or simply try to keep this task in mind while moving throughout the day.
The situation also doesn’t matter. Going to the grocery store? Pick a frame. Walking the dog? Pick a frame.
The specific frame really doesn’t matter in this instance; instead, we are simply practicing consciously choosing our frame in advance, and remembering that frame throughout the subsequent event.
Eventually we want to get to the point where we are intuitively and automatically selecting positive frames throughout our day. This will do more than anything else to strengthen our overall ability to hold frame and get others to adopt our frame.
Strengthening the Frame
So, we’re supposed to be setting frames throughout the day - but what frame do we set? How do we set a frame that’s both positive and strong?
Setting a Positive Frame
Remember, “positive” frames are entirely defined by their ability to help us in the pursuit of our goals. That means that, in order to set positive frames, we need to know what our goals are.
This can be surprisingly difficult. For many of us - myself included - we’ve been so bombarded by instructions on what we should want, from our wives, from our families, from society at large, that we’re profoundly out of touch with what we actually want.
In a very real way, the modern american man does not truly know himself or his desires. That puts us at a profound disadvantage when it comes to selecting positive frames.
It’s not up to me to tell you what you should want; only you can determine that. I also happen to think that that’s going to require deeper, more introspective work than can be addressed in this post.
So, for the moment, let’s simply leave it that you should be trying to get in touch with your deepest self, and finding out what it is you really want when freed of the influence of the world around you.
In the short term, though, you can work on setting short-term goals for the events you’re running into.
Need to return an item? My goal is the return this item even though I don’t have a receipt. Fight with the wife? My goal is to simply not apologize, because I don’t feel I did anything wrong. Got the kids for the day? My goal is to have fun, no matter what happens.
Don’t worry too much about whether your goal is the “right” one - in the beginning, just focus on having a desired outcome you can build a frame around.
Something I find very useful when setting goals for specific events is to make the outcome completely within my own control.
For example, I wouldn’t set a goal to “convince my wife she’s wrong;” after all, I don’t really have control over that. If I walk into that fight with that goal in mind, I’m giving my WIFE the power over whether I succeed or not.
Instead, I can set a goal to “hold my frame,” or even just to “practice holding frame.” These goals serve my needs, but are completely within my own control...regardless of what my wife does.
An example from my own marriage: over time I’d developed a real fear of initiating sex with my wife. I’d been rejected so many times that I experienced intense anxiety whenever I thought about initiating; that led me to half-ass my initiations, trying to save my ego by not putting too much effort into it. After all, if I got rejected I could console myself that I “didn’t really try.”
This obviously led to a lot of problems and, as negative frames tend to do, a feedback loop of rejections, leading to hurt feelings, leading to weak initiations, leading to more rejections.
To counteract this, I changed my goal from “get sex with my wife” to “practice initiating without acting hurt.” This way, the outcome was completely within my control - all I was trying to do was practice initiation. Whether or not I was rejected, I could be successful….breaking the negative feedback loop.
I can’t stress enough how important these small wins are, especially if you’ve had a track record of losing frame. Breaking the negative feedback loop and establishing a winning record - even on small, seemingly insignificant goals - will have HUGE positive effects on your ability to hold frame. As long as these small goals are moving you towards your ultimate desires, it’s better to focus on small wins early on, rather than swing for the fences and fall apart.
Setting a Strong Frame
Now that we’ve covered setting a positive frame, how can we make sure our frame is also strong?
To set a strong frame, we simply take the list of characteristics of strong frames mentioned above and work on internalizing evidence that our frame aligns with those characteristics.
As an example, let’s take the frame of “I’m a charming person.” That’s a powerful frame for driving us into positive social interactions.
But what if we’re secretly afraid that we’re a loser, and we’re not charming at all? Those negative beliefs will sabotage our ability to hold our new, positive frame.
To strengthen this frame, let’s go through the characteristics of strong frames and literally write down (or mentally catalogue) pieces of evidence that support it.
I have a bunch of friends, and they think I’m charming! I have a whole bunch of Twitter followers, too. Remember that girl, last summer? She said I was charming.
Whenever I hold this frame, things go really well for me.
Charm is a learnable skill, and I’m a great learner. I’ve been reading a bunch of blogs and I’m very good at internalizing information I read.
Holding this frame will drastically increase my chances of finding a girlfriend, and that’s one of my big goals for this year.
Holding this frame will help me be more sociable and meet people, which will help me eventually find a mate.
You don’t need to go through every characteristic for every frame, but the more evidence you can amass and really believe, the easier it’ll be to hold the frame.
One of the nice things about this method is that, every time you successfully employ it, that success itself becomes further evidence that the frame is strong. After a while, you’ll fully internalize the frame, and actually start to take it for granted. That’s as strong as a frame can get.
Internalizing the Frame
OK - so, we’ve deliberately set a positive frame for an interaction beforehand.
We’ve also, either in the moment or beforehand, gone through and established a strong set of evidence that strengthens our frame.
Now - how do we internalize, and actually hold, the frame during the event?
This is where deliberate practice comes in.
Deliberate Practice is a process by which we push ourselves just beyond our capabilities, expanding those capabilities in the process.
For frame, the best practice is to simply concentrate on holding frame during an event. Simply hold the frame in your mind, don’t lose track of it, and don’t abandon it during the event.
If you’re in a fight with your wife, and your frame is “this is not a big deal,” simply continue acting like things are not a big deal, no matter what. If you’re returning an item, simply continue insisting that you can return the item until they accept it back. If you’re watching the kids for the day, and your frame is “I’m going to have fun no matter what,” simply continue having fun no matter how bad their behavior gets.
Well, it should be. But it isn’t! It’s actually incredibly difficult - at least, it is for me - to maintain my frame in those situations.
Setting the frame deliberately, and strengthening the frame ahead of time, will improve your abilities by a great deal. But those two techniques alone will not be enough. In order to hold your frame in challenging circumstances, you’ll need to develop your overall Frame Control with deliberate practice - just like strengthening a muscle over time by lifting weights.
Below are a list of training exercises you can use to gradually increase your frame control over time:
Quick Pre-framing Drills Go into the supermarket with the intention to only buy one item, no matter what. Do this when you are starving. Buy something other than food. At a fast food restaurant, give your entire order while holding eye contact and smiling with the cashier. Go into a coffee shop with the intention of getting the staff to suggest your order. Hold eye contact until they make a suggestion. Don't give them anything to go off of. Choose three words you've never said before, and use them conversationally with friends. Choose a specific word to elicit from someone else without you telling them or using the words. Choose words people don't usually use. Go into any social situation with the intention of getting three names from three strangers. Work the area until successful. Do this is typical situations (parties, clubs, etc) as well as in the general public. Practicing Frame Conflict Return an item recently purchased but leave the receipt at home. No matter what the clerk says, practice saying "I understand that, and I'd like my money back." Set the intention of saying it at least ten times. Look out for disagreements among friends (for example, on where to eat). Whatever they say, agree, validate, then restate your case without trying to prove them wrong or yourself right. "I know that pizza is the delicious. I know that it's got a long history. I agree that it's the cornerstone of western civilization. These are all valid points that I unconditionally agree with. And I think bacon cheeseburgers are perhaps the best invention of mankind." Join any group where disagreements are common (book clubs, etc) and practice defending a specific frame. Daily Frame Review Find a situation from the day where you lost the frame. Review it in your mind. Slowly go through each step and think of something you could have done or said differently. Then imagine the situation in your mind as if it actually happened that way. Review this "new memory" several times. (For more on intense visualization, I recommend checking out the book “Psychocybernetics.”
Daily Practice Exercises Frame Observations - Watch other people. For each person, come up with at least three intentions and three potential frames for their situation. What do they want? What meanings are they giving to their environment? Find pairs or groups that are sitting. Try to determine who is controlling the frame. Do they hold it? Does it shift? Reframing - At the end of the day, review any event that made you feel like a victim. How did you interpret that event? What would be a different way to interpret it? Can you find any evidence that supports this new meaning? Any evidence that counteracts the negative interpretation? Pre-Framing - Do this as often as possible. Before going into any situation, ask yourself: What do I want? Be as specific and reasonable as possible. State your intention before going in. I will get X or something better. Ask yourself before going in with a pre-set frame: How will I interpret events in light of what I want? What meanings support me getting what I want?)
My suggestion on using these exercises is to simply schedule one for each day. Go through the list pick one you haven’t done in a while, and focus on practicing it a few times as you go about your business.
As I said in the beginning, I’m not some weird Frame Grandmaster. In fact, the only reason I have all this information to hand is because I’ve had to consciously explore, research, and practice everything about frame.
I hope some people find this useful, and I’d love feedback. I will do my best to answer questions to the best of my ability.
Much of the exercises mentioned above were taken from the book "Frame Control", by George Hutton. That was a fantastic resource, although sometimes confusingly organized. I recommend it if you want a deeper dive, and it's a short read.
The Rational Male - therationalmale.com
/u/strategos_autokrator - https://www.reddit.com/r/marriedredpill/comments/337uvx/the_elements_of_frame_0_introduction/
This excellent series of posts was a real eye-opener. I don't THINK it was ever completed - hopefully it will be. You can find the rest by searching for "elements of frame" in /marriedredpill.