I am building a theory of Dread for my in-review Book and soon to be Best-Seller when it comes out in December:

Saving a Low Sex Marriage: A Man's Guide to Dread, Seduction, and the Long Game

In the book and my posts, in particular the post on Dread Game on which much of the book is based, I suggest a strategy of slow withdrawal for sexual denial. The COVERT message must be "Fuck Me or Fuck You." When your wife denies sex you withdraw your attention and ultimately your commitment. Sexual denial is the linchpin of female power and extreme measures must be taken to counteract this nuclear weapon. Punishment of behavior is an effective deterrent and a stimulus to change that behavior.

Fortunately, building "Dread" that the woman is going to lose you magically fires up the pussy throbbing reaction. Dread inspired sex is NOT Starfish and it is not just the woman throwing out a bone. Dread inspired sex is genuinely passionate. Rollo identified this back in 2012 as The Gift of Anxiety.

However, if your wife is NOT withdrawing by refusing your sexual advances and if she is NOT being a bitch about it but genuinely trying to please you, albeit with Starfish Sex, then I strongly believe that a different strategy than punishment should be used. The problem in Starfish sex is NOT a disobedient, unpleasant, or rebellious wife. So in this case, you should not worry about punishing a wife for her lack of desire. The problem is that YOU are not attractive enough to her to sustain passionate sex every time.

TLDR: My theory is that in the case of Starfish Sex from a "never say no" wife, increasing SMV and flipping those attraction triggers should be the exclusive strategy.

Indeed, some notables such as Dalrock argues from a Christian perspective that Dread is not necessary at all and increasing SMV should be the exclusive strategy in all cases.

Desire cannot be negotiated BUT it can be created and commanded. Desire is not a choice and lack of desire is not going to be turned around by punishment. It is only turned around by subtle Dread and becoming more attractive- starting with OI and getting rid of covert contracts.