How Women Control Social Media

Women do sort of control social media, but only sort of...

Social media is a platform to sell stuff.

Platform hosts sell advertising opportunities to companies with actual products and services to sell. Advertising sales are the mainstay of the income from social media.

Content providers provide platform hosts with the means to actually sell advertising, since advertising is more valuable if it reaches more people, thus, the more popular your content is, the more attractive advertising time/space on/around your content is and the platform hosts can charge more from advertisers for this premium advertising opportunity.

Many female content providers work for CHEAP - they work for the attention. This is a known aspect of female personality - to be attention seeking. Likes and affirmation through comments from strangers are like opiates to many women - again, this is known. Admittedly, some platforms provide financial incentive to content providers in order to keep giving them content to sell to advertisers. This is not repayment for the effort rendered by the content provider that makes the platform hosts so much money, it is incentive to keep the content coming.

Meanwhile, women control upwards of 70% of household spending in the US and I suspect not far off in other nations around the world. That means that advertisers target female audiences with their products.

Thus, if you are a content provider, and your content is not "popular" with women, it will not bring the kind of advertising premiums as content that IS popular with women.

If you put up content that is UNPOPULAR to women - for example - questioning, or HEAVEN FORBID - decrying feminism, not only will your content not receive enough attention to be valuable advertising space, but it will receive NEGATIVE attention (which is not the same value in this milieu as positive attention) and will give the platform host a black mark against them in terms of popularity amongst their target demographic, and those hosts will use any amount of mental gymnastics they can to justify demonetizing your content and outright bouncing you off their platform.

So, in that indirect way, women control social media, sort of. Really though, it's just advertising dollars that controls social media. Big government and big data get in on the deal because it behooves them to maximize profits for platform hosts (since "big data" are also the biggest platform hosts) and of course, every government wants to control the message that the public gets - and trades favorable legislation to big data for its cooperation in this regard. It's been this way since government has existed.